Google AdWords for Dentists + Membership Plans = A Cash-Generating Smile Machine

June 14, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

What If Your Next Google Ad Didn’t Just Book an Appointment… But a Lifetime Patient?

If you’re a dentist using Google AdWords and you’re only thinking about new patient bookings, you’re playing checkers in a chess game .

Let me hit you with a truth bomb:

Clicks don’t pay the bills. Recurring revenue does.

So what happens when you combine Google AdWords for dentists with a killer in-house membership plan using BoomCloud™?

You don’t just get patients.

You get subscribers. Loyal ones. Ones who come back, spend more, and don’t ghost you when insurance pulls the rug.

Let’s dive into the story, the strategy, the stats—and how to turn PPC clicks into perpetual revenue streams.


The Story: “We Tried Google Ads and It Didn’t Work” – Said Every Dentist Who Wasn’t Measuring MRR

Meet Dr. Kelly from Austin, TX.

She ran Google AdWords campaigns that brought in a few new patients—but nothing stuck. People ghosted, low hygiene retention, and treatment acceptance was meh.

But here’s where things flipped:
She implemented BoomCloud™, crafted a dental membership plan, and started targeting cash-paying patients directly through Google Ads.

Within 90 days, her practice had:

  • 340+ enrolled members

  • $13,200 MRR (Monthly Recurring Revenue)

  • ARR of over $158,000

  • Treatment acceptance rate jump of 37%

What changed?

She stopped marketing for one-off appointments and started building patient subscriptions.


Your Ads Deserve More Than a Click — They Deserve Loyalty & Lifetime Value

If you’re running Google AdWords for dentists, you probably know the drill:

  • Keyword = $8.49 CPC

  • Click = $8.49

  • Call = Maybe

  • Booking = If you’re lucky

  • No-show =

That’s why BoomCloud™ is the perfect backend for your ad spend. You transform that $8.49 click into:

✅ A loyal member paying $30/month
✅ A treatment plan worth $3,200
✅ 3–4 visits a year instead of 1-and-done
✅ A referral engine of happy members

And that’s not theory—that’s what actual practices are doing right now.

You don’t need more patients. You need better revenue per patient.


From Clicks to Compounding Revenue with BoomCloud™

Let’s break down how to connect Google AdWords to a dental membership funnel.

Step 1: Target Your Ideal Patient

Use AdWords to target:

  • “No dental insurance dentist near me”

  • “Affordable dental plan in [city]”

  • “Pay cash dentist near me”

These people are LOOKING for what you offer!

Step 2: Offer a No-Insurance, Membership-Based Plan

Send ad traffic to a landing page that explains:

  • Membership includes cleanings, exams, x-rays

  • Monthly cost = $30–$45

  • No insurance required

(Use BoomCloud’s™ marketing templates to plug-n-play.)

Step 3: Turn New Patients into Recurring Revenue

Patients enroll → credit card on file → BoomCloud™ handles payments, reminders, renewals, and retention.

You build MRR/ARR while Google Ads feeds the engine.


Data-Driven Mic Drop: Membership Plan Patients Spend More — Way More

Let’s talk numbers.

Patients on membership plans:

  • Spend 2x to 4x more per year

  • Accept 2x more treatment

  • Show up to 90% of appointments

  • Refer friends + family who also enroll

That means:

Campaign Cost New Patient Enrolled Member Lifetime Value
$800 10 patients 5 members $7,200+

Google AdWords for dentists isn’t a cost anymore. It’s an investment with compounding ROI.


BoomCloud™ Makes This Stupid Easy (Even If You’re Not Techy)

BoomCloud™ isn’t just a “tool.” It’s like having a revenue COO built into your dental practice.

Features Dentists Love

  • Customizable Membership Plans

  • Automated Billing & Renewals

  • Patient Communication Tools

  • MRR/ARR Dashboards

  • Analytics & Growth Tools

  • Marketing Templates for Google Ads & Print

And yes, it integrates with your existing systems. So no, you won’t need a “training montage” to use it.


Real Practice Case Study: “We Made $228K in ARR in Under 10 Months”

Practice: Apex Smiles Dental
Location: Orange County, CA
Goal: Reduce insurance dependence
Solution: Run Google AdWords → BoomCloud™ Membership Landing Page

Results:

  • 476 Active Members

  • $19,050 MRR

  • $228,600 ARR

  • 4X increase in treatment acceptance from members

  • 88% retention after 12 months

Dr. Cam, the owner, said:

“We’re not just getting new patients… we’re creating our own insurance-free ecosystem. BoomCloud™ made it stupid simple.”


Why This Combo (Google AdWords + Membership) Is Dentistry’s Secret Weapon

Let’s be real: Insurance reimbursements are trash.

But when you own the funnel—from the click, to the landing page, to the monthly plan—you don’t just get paid once. You get paid every single month.

This is how SaaS companies scale to 7–8 figures.
And now, you can do the same in dentistry.

Welcome to the Subscription Practice™ era.


FAQs

How much should dentists spend on Google Ads?
Start small: $500–$1,000/month targeting high-intent keywords. Focus on ROI, not volume.

Is BoomCloud™ HIPAA compliant?
Absolutely. Your patient data and payment info are secure.

Can I use BoomCloud™ with any dental software?
Yes! It works independently and can be used alongside your PMS.

How do I get patients to enroll in my membership plan?
Offer it upfront, on your website, and in your ads. Highlight the savings + convenience.

How long does it take to become profitable with this strategy?
Some practices break even in 30 days. Others generate 6-figures in under 6 months.

What’s the best CTA in Google Ads for this strategy?
“Get dental care without insurance – Join our $30/month plan today!”


Conclusion: Don’t Just Market for Clicks — Market for Compounding Wealth

If you’re using Google AdWords for dentists but not funneling traffic into a BoomCloud™ membership, you’re leaving tens of thousands of dollars on the table every single year.

Clicks are cool.
But cash flow is king.

Turn your practice into a subscription-based growth machine where each new patient adds recurring revenue, loyalty, and long-term value.

Ready to turn your next click into your next $10K in recurring revenue?


Must-Click Resources


Suggested Internal Links:

  • “How to Build a Dental Marketing Funnel that Prints Money”

  • “Membership Plans vs. Dental Insurance: Who Wins?”

  • “How to Increase Revenue per Patient Without Raising Prices”

Suggested Outbound Links:

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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