Fun Marketing Ideas for Dental Offices

March 30, 2025
Written by: Jordon Comstock

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Balloons and Free Pens Won’t Grow Your Practice—But THIS Will

Let’s face it: most “fun dental marketing” is fluff. – Fun Marketing Ideas for Dental Offices

You throw a pizza party in the break room and call it “team building.”
You post a photo of your staff wearing green wigs for St. Patrick’s Day… and get 4 likes (3 from your team).
You give out free toothbrushes and hope patients magically send referrals.

Reality check: Fun marketing is only “fun” if it gets RESULTS.

Patients are more likely to return when they feel like part of something special.
Membership patients spend 2X–4X more and refer more people.
BoomCloud™ is helping dental practices scale in-house membership plans to $100K, $500K, and even $1M+ ARR.

If your “fun” isn’t connected to a membership-driven strategy, you’re just entertaining—not scaling.

In this guide, you’ll learn:
Fun marketing ideas for dental offices that create loyal, high-spending patients.
How to launch an in-house membership plan that becomes your best offer.
How BoomCloud™ helps automate, scale, and grow recurring revenue.

Let’s go.


How One Dental Office Made Marketing Fun AND Profitable

Meet Dr. Kelsey James.

She was:
❌ Posting selfies and getting zero patient engagement.
❌ Running discounts that only attracted low-value price shoppers.
❌ Watching PPO write-offs destroy her margins every month.

Then, she made ONE STRATEGIC SHIFT—she launched a fun marketing calendar built around her in-house membership plan.

Fast forward 12 months:
She had more patients asking for memberships than PPOs.
Her team was excited to market (because it actually worked).
She hit $42,000/month in MRR and passed $500,000 ARR.

Now, her “fun marketing” isn’t just fun—it’s FUNDING her growth.


6 Fun Dental Marketing Ideas That Drive Revenue (Not Just Likes)


1. Launch a “Smile Club” Membership Program (Then Market the Heck Out of It)

RULE #1: Your membership plan is your most valuable marketing asset.

How to Start an In-House Membership Dental Plan:
✅ Offer $25–$50/month pricing for basic preventive care.
✅ Include cleanings, exams, X-rays & fluoride.
✅ Give 15–30% discounts on major treatments.
✅ Promote with a catchy name like “Smile Club” or “VIP Smiles Plan.”

Why This Works:
✔️ No insurance? No problem.
✔️ Predictable revenue = financial freedom.
✔️ MRR + ARR = scalable practice growth.

BoomCloud™ automates all of this for you. Check out BoomCloud™


2. March Madness Smile Bracket

How to Run It:
✅ Use smile makeovers (before/afters) as your “players.”
✅ Post matchups on Instagram Stories daily.
✅ Winner gets a free whitening.

Why This Works:
✔️ You get social media engagement.
✔️ Patients feel emotionally invested.
✔️ Use each post to plug your membership plan with a CTA:
“Our Smile Club Members get 30% off whitening—join today!”


3. Referral Madness Contest (Make March Referral Month)

Here’s the Funnel:
✅ Patient refers a friend → both get $50 credit.
✅ New patient joins the Smile Club → bonus entry into giveaway.
✅ Winner gets a prize (Apple Watch, free Invisalign consult, etc).

Why This Works:
✔️ Combines referrals + membership growth.
✔️ Every referral is a warm lead.
✔️ Turn patients into ambassadors for your brand.

Pro Tip: Use BoomCloud™ to track who refers who.


4. “We Miss You!” Reactivation Campaign

RULE #2: Old patients = untapped revenue.

Create a fun March reactivation campaign:
✅ “Spring Back to Your Smile” email campaign.
✅ Add a membership incentive:
“Rejoin the Smile Club & get your first cleaning FREE!”

Why This Works:
✔️ Re-engaged patients are cheaper than new leads.
✔️ Reactivation + membership = long-term retention.
✔️ Personalized emails convert 3X higher.

BoomCloud™ helps manage retention + revenue per patient. Check it out here


5. Smile Selfie Contest

How to Run It:
✅ Ask patients to snap a selfie at your office & tag you.
✅ Winner gets free whitening or a Sonicare toothbrush.
✅ Bonus entries if they mention the membership plan in their caption.

Why This Works:
✔️ Word-of-mouth with a social twist.
✔️ Boosts visibility without paid ads.
✔️ Patients do your marketing FOR you.

Use BoomCloud’s membership data to follow up with engaged users who haven’t signed up yet.


6. Instagram Live Q&A: “Ask the Dentist” Series

What to Talk About:
✅ “Do I really need a cleaning every 6 months?”
✅ “What’s a dental membership plan?”
✅ “How to avoid dental emergencies”

End with this CTA every time:
✅ “Want affordable, consistent care? Join our Smile Club for just $35/month!”

Why This Works:
✔️ Builds authority.
✔️ Makes you the local expert.
✔️ Promotes your plan to a warm audience.

Pro Tip: Upload Q&As to YouTube + embed them in your BoomCloud™ landing page.


Epiphany Bridge: How BoomCloud™ Helped Dr. James Build a $1M Membership Program

Dr. James was tired of the PPO hamster wheel.

What He Did:

✔️ Built a three-tier membership plan with BoomCloud™.
✔️ Used referral contests, Q&As, and giveaways to promote it.
✔️ Retargeted old patients with “We Miss You” membership offers.

Results in 12 Months:

2,200 members
MRR = $83,000/month
ARR = Over $1,000,000

Now he gets paid like a Netflix subscription—every single month.

Ready to join the membership millionaire club? Click here


Final Thoughts: Fun Marketing Ideas for Dental Offices

The biggest mistake dental offices make? Confusing “cute” marketing with profitable marketing.

Step 1: Build a membership plan your patients actually want.
Step 2: Create a fun, monthly marketing calendar around it.
Step 3: Use BoomCloud™ to automate everything & scale revenue.

✅ Fun? Yes.
✅ Profitable? Absolutely.
✅ Predictable recurring revenue? Game-changer.

Ready to build a fun AND profitable practice? Start with BoomCloud™

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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