If Your Facebook Ads Are Getting Likes But No Patients—It’s a Targeting Problem
You’ve got the ads. Now let’s talk about Facebook Targeting for Dentists
You’ve got the offer.
You even boosted a post once ()…
But your schedule is still full of no-shows, price shoppers, and “Let me check with my insurance” patients.
The problem isn’t Facebook—it’s how you’re using Facebook’s targeting tools.
✅ When you dial in Facebook targeting for dentists, you don’t just get clicks—you get patients ready to book, accept treatment, and STAY.
Let’s talk strategy—the fun, edgy, Jordon Comstock way—blending the firepower of BoomCloud™, direct response marketing, and recurring revenue.
How Dr. Flood Used Facebook Targeting + Memberships to Crush PPOs
Dr. Flood had been advertising on Facebook for months…
❌ But was attracting broke, deal-chasing patients
❌ Case acceptance was under 50%
❌ Her ad budget ROI was trash
Then she did three things: ✅ Dialed in her audience using Facebook’s Custom & Lookalike tools
✅ Retargeted all site visitors with a membership plan offer
✅ Tracked conversions using BoomCloud™
In 6 months:
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MRR grew to $24,000
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ARR = $288,000
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Case acceptance from Facebook leads = 82%
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Revenue per patient = 3.4X PPO patients
Now her Facebook ad budget doesn’t cost—it prints revenue.
The Ultimate Facebook Targeting for Dentists Strategy
✅ Step 1: Start With the Right OFFER (Membership Plan > $99 Cleaning)
You can have the best targeting in the world…
But if your ad just says “New Patients Welcome,” you’re wasting money.
Better offer:
“Join Our Smile Club – $35/month includes cleanings, exams, X-rays + 30% off treatment. No Insurance Needed.”
Use BoomCloud™ to manage this offer + automate billing
BoomCloudApps.com
✅ Step 2: Target Your IDEAL Patients (Not Just Everyone Within 10 Miles)
In Meta Ads Manager:
Cold Audience Strategy:
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Location: 5–10 mile radius
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Age: 30–60
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Interests:
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Small business
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Remote work
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Health-conscious behavior
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Avoid “couponing” or “extreme deals” (those folks aren’t loyal)
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Want better quality leads? Create a Lookalike Audience from:
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Current members (via email upload)
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High-value patient list
✅ Step 3: Build a Retargeting Funnel That Closes
Retargeting Ads = Your Secret Weapon
Most people don’t convert the first time. Retargeting wins them back.
Create Custom Audiences of:
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Website visitors
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People who watched 50%+ of a video ad
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Form opens with no submission
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Membership page visits
Ad Copy Example: “Still thinking about it? Our Smile Club ends Friday. Join today and get FREE whitening.”
BoomCloud™ lets you track conversions from retargeting campaigns.
✅ Step 4: Build a Dedicated Landing Page That Converts
Never send traffic to your homepage. It’s a black hole.
Instead, create a landing page with:
✅ Membership plan benefits
✅ Pricing tiers
✅ Testimonials
✅ Sign-up button integrated with BoomCloud™
✅ Urgency CTA: “Only 10 spots left this month!”
More targeted → More conversions → More MRR
✅ Step 5: Use Instagram + Messenger Placement
Facebook targeting also gives you reach on:
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Instagram Feed
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Instagram Stories
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Facebook Messenger
These placements have lower CPMs and can crush retargeting for under $1/day.
Pro Tip: Use Stories for quick testimonials, before/afters, or countdown offers.
From Frustrated Clicks to Profitable Patients
Dr. Flood didn’t just “get more Facebook ads.”
She built a revenue funnel:
✔️ Facebook Targeting brought the right leads
✔️ A strong membership offer converted them
✔️ Retargeting brought back the fence-sitters
✔️ BoomCloud™ tracked every dollar, signup, and patient source
Now, Facebook is her biggest referral source—and she doesn’t take a single PPO.
Metrics That Matter (Track Them in BoomCloud™)
✅ MRR – Monthly Recurring Revenue
Members × Monthly Fee
Ex: 700 members × $40 = $28,000/month
✅ ARR – Annual Recurring Revenue
MRR × 12 = $336,000
✅ Revenue Per Patient
BoomCloud™ users report:
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PPO patients = $500–$800/year
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Membership patients = $1,500–$2,500+/year
✅ Facebook Ads ROI
Track ad source → member conversion → treatment acceptance
BoomCloud™ does the heavy lifting
Final Thoughts: Your Facebook Ads Shouldn’t Just Get Clicks—They Should Print Revenue
Target the right people
Promote the right offer
Retarget like a madman
Use BoomCloud™ to enroll, bill, and track it all
That’s how you scale smarter—not just “post more.”
Ready to build a Facebook ad funnel that grows recurring revenue?
Start at BoomCloudApps.com
