Facebook Ads for Orthodontists: The Untold Secret to Selling Smiles & Scaling Profits
Okay, ortho rockstars…
If you’ve been running Facebook ads for orthodontists and getting clicks but not consults — this one’s for you.
Let’s face it — most ortho ads are boring.
Some outdated coupon graphic like:
“$500 OFF BRACES!”
Or worse:
“Start Your Smile Journey Today!”
Snooze-fest. No real value. No conversion engine.
Here’s the truth: People don’t drop $5K+ on braces just because of a discount.
They invest when they feel:
✅ Trust
✅ Affordability
✅ Simplicity
✅ Confidence
And that’s exactly what a BoomCloud™-powered membership program delivers.
Today, we’re gonna unpack how to use Facebook ads + membership funnels to book ortho cases on repeat, boost case acceptance, and create predictable monthly recurring revenue (MRR) like a pro.
Let’s go full Dan Kennedy on this thing.
“I Got 80 Leads and Only 2 Consults… What Gives?”
You boost a post.
People click.
They ask questions.
Maybe even schedule.
And then?
Ghosted harder than your Tinder date from 2013.
Here’s the thing: Orthodontics is a high-consideration offer.
It’s NOT like offering a free whitening.
That’s why the old way of “spray and pray” ads no longer works.
Want to sell braces? Invisalign? Ortho retainers?
You need a Facebook ad funnel that meets people where they are — and gives them a reason to commit.
And nothing does that better than offering a low-barrier membership that builds value before they say yes to treatment.
Smart Orthodontic Ads Sell Plans, Not Prices
Don’t sell the $6,000 treatment.
Sell the $39/month membership that makes the $6,000 treatment doable.
Let me explain…
Patients don’t commit to ortho because they’re unsure about:
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Costs
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Insurance
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Trust ⚕️
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Commitment ⏱
BoomCloud™ solves all of that in one shot with a custom ortho membership plan.
Example:
“$39/month Smile Plan” includes:
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All consults + records
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15–20% off ortho treatment
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No insurance headaches
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Emergency visits
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Retainer discounts
They see you as a partner — not a price tag.
And now, your ad is no longer a sales pitch.
It’s an invitation to join something better.
How One Orthodontist Booked $294K in Treatment From a Single Facebook Ad
Let’s talk about Dr. Jen Morales, an orthodontist in Denver.
She was getting leads, sure — but her team was chasing them like a cat with a laser pointer.
They switched up the model.
New strategy:
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Created a BoomCloud™ ortho membership plan
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Targeted local families on Facebook with a budget of $1,000/month
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Headline: “Braces Just Got Affordable — Join Our $39 Smile Plan Today!”
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CTA: Join the plan → Book your consult
Results in 90 days?
Boom:
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143 new members
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MRR = $5,577
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42 consults booked
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29 cases closed
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Treatment revenue = $294,000
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ARR = $66,924 (just from memberships!)
She now uses her membership funnel to pre-qualify leads and close ortho cases faster — no more chasing.
How to Run Facebook Ads for Orthodontists That Convert Like Crazy
Let’s break down how to do this in 5 steps
✅ Step 1: Build a Killer Membership Plan with BoomCloud™
Keep it simple. Keep it powerful.
Orthodontic Membership Example:
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$39/month
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Includes consults, imaging, and retainer touch-ups
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15–25% off full ortho treatment
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Bonus: emergency visits, whitening, swag kit
Pro Tip: Name your plan something fun! (Smile Squad, Brace Yourself Club, The Grin Gang )
✅ Step 2: Craft a Scroll-Stopping Ad with Clear Value
Don’t be vague. Don’t be boring. Don’t be cheap-looking.
Headlines That Work:
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“No Insurance? No Problem. Braces Now Start at Just $39/mo”
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“Smile Now, Pay Later. Join Our Ortho Membership Plan”
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“Families LOVE Our $1/Day Braces Membership!”
Use:
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Real patient smiles
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“Before & after” transformations
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Short video clips of team members explaining the plan
Include emojis. Make it visual. Keep it human.
✅ Step 3: Send Traffic to a Membership Landing Page
Not your website homepage.
Create a funnel-optimized landing page that:
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Explains the plan
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Lists benefits
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Shows testimonials
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Has one clear CTA: Join the Plan or Book a Consult
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Powered by BoomCloud™ for seamless sign-up
Mobile-first design. Fast loading. No distractions.
✅ Step 4: Automate Follow-Up to Nurture the Sale
Orthodontics = relationship sale.
Use BoomCloud™ + email + SMS + retargeting:
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Email 1: “What’s Inside Our $39 Smile Plan”
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Email 2: “Meet Our Real Patient — Braces Made Easy”
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Email 3: “Let’s Get You Scheduled — Spots Are Limited!”
Use storytelling. Show social proof. Build trust.
And when they reply? Use a plan-first script, like:
“Let’s walk through your membership benefits and see which treatment fits best.”
It’s frictionless, affordable, and feels like a VIP experience.
✅ Step 5: Retarget Everyone Who Clicked But Didn’t Book
Run retargeting ads like:
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“Still Thinking About Braces? Your Smile Plan Awaits”
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“Get 1st Month Free — Ends Friday”
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“We Held Your Spot, But Not for Long…”
This is where the conversions really kick in.
STATS: Why This Works (and Discount Ads Don’t)
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Orthodontic patients on membership plans are 2.8x more likely to start treatment
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BoomCloud™ practices average $25K–$60K/month in MRR
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Cost per acquisition drops by 40–65% with plan-based ads
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Average patient retention = 24 months
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Recurring revenue = Financial safety net for your ad budget
Your Facebook ads shouldn’t just get clicks.
They should build a profitable, patient-funded funnel.
COOL IDEAS TO EXPERIMENT WITH
Targeting Tips:
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Parents 30–55
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Teens 13–18 (via parent interests)
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Self-employed & small biz owners
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Zip code radius targeting
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Use lookalike audiences of current members
Offers to Test:
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First month free
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$100 off retainers for new members
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Free whitening pen for joining
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VIP swag kits (t-shirts, brushes, stickers)
Content Ideas:
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“Day in the life” of a braces patient
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Interview with a parent & child patient
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15-second reel of the team talking about the Smile Plan
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Animated breakdown of membership benefits
CASE STUDY: How Dr. Carver Went from “Lead Chaser” to “Consult Closer”
Dr. Jared Carver, ortho specialist in San Diego, ran the typical $500-off braces ads.
Results?
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Lots of clicks
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Few bookings
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Even fewer start cases
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Low trust, high flake rate
Then he launched a BoomCloud™ plan and rebuilt his funnel:
“Want Straight Teeth? Let’s Make it Easy. Join Our $39 Membership Plan & Save Big on Braces.”
Boom:
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312 members in 6 months
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$12,168 in MRR
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38 consults → 31 starts
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$427,000+ in case revenue
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ARR = $146,016 from recurring memberships
“Best decision I made in 10 years,” he said.
And he hasn’t run a discount-only ad since.
✊ Facebook Ads Are Just the Start — Memberships Are the Multiplier
Look, Facebook ads aren’t magic.
They’re just the fuel.
The engine is your offer — and if your offer isn’t sticky, exciting, or affordable, your ads will flop.
A BoomCloud™ orthodontic membership makes your ads profitable by:
✅ Giving prospects a reason to say yes
✅ Building loyalty before treatment
✅ Generating predictable revenue
✅ Creating a braces-as-a-service model
✅ Letting you scale without burnout
This isn’t just marketing. It’s modern orthodontics.
And the practices that get this?
Are the ones dominating their zip codes.
NEXT STEPS & RESOURCES:
Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book
Take The Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course
Schedule a Demo of BoomCloud™ & Learn How to Grow Yours
https://boomcloudapps.com/demo-schedule/
Create Your BoomCloud™ Account For FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
