Desensitizer Dental Code

May 16, 2025
Topics: Dental
Written by: Lisa Rasmussen

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Picture this: You apply a fluoride varnish or desensitizer to save a patient’s day—and guess what? If you don’t code it right, you might as well have handed them a lollipop instead of locking down real cash . The desensitizer dental code (usually D9910-D9911 for desensitizing procedures) is a teeny tiny entry on a claim, but it can be the silent hero of your profit margins.

Why should you care?
Because that “little” desensitizer procedure adds $35-$80 each time—and if you stack this with a thriving membership plan, you create a predictable, recession-proof river of revenue .

The Cold Hard Truth About Insurance

Insurance is not your friend.

Dental insurance companies exist for one reason: make shareholders rich. Not you. Not your patients.
You jump through hoops.
You beg for payments.
You lose precious production hours.
The crazy part? Most practices are LOSING tens of thousands a year due to delayed claims, underpayments, and claim denials.


Story: The Day I Ditched PPOs

Once upon a Tuesday, I sat in my office, 60 days deep into unpaid claims. After banging my head against my desk for the 11th time, I said, “Enough is enough.
I cut ties with two major PPOs, started offering an in-house membership plan using BoomCloud™, and within six months, my cash flow had tripled.

Moral of the story? Build your own economy or keep bleeding out.


Build Your Own Dental Economy

BoomCloud™ is like duct tape for dental chaos. It lets you build, launch, and manage your own patient membership program—so you create Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) streams that make insurance look like a joke.

Check them out here: BoomCloudApps.com


Membership Economics: MRR vs ARR

MRR (Monthly Recurring Revenue) is the life raft you need.
ARR (Annual Recurring Revenue) is the yacht you deserve.

For example:

  • 200 members paying $30/month = $6,000/month MRR

  • Over a year? That’s $72,000 ARR—BEFORE treatment revenue kicks in .

With a simple $99/year membership plan and 500 members?
You’re staring at $49,500 a year just in membership fees.


Case Study: Dr. Smith’s BoomCloud™ Revolution

Before BoomCloud™:

  • 60% insurance-dependent

  • Revenue feast or famine cycle

  • Patients ghosting when benefits maxed out

After BoomCloud™:

  • 80% revenue from loyal, paying members

  • 2X revenue increase within 9 months

  • 40% more elective treatments booked (hello, whitening trays and desensitizers!)

Real talk: Membership patients spend 2X-4X more than insurance patients.


The “Netflix” Model for Dental Practices

Netflix taught the world something:
➡️ Easy monthly payments = loyalty
➡️ Simple = sticky
➡️ Sticky = PROFIT

When you run your dental practice like Netflix, patients stay year after year—and you can focus on serving, not surviving.


Turning Tiny Treatments into Big Wins

Want to crank up revenue per patient?

  • Always offer a fluoride or desensitizer application

  • Bundle it inside your membership plan

  • Offer easy add-ons like whitening or night guards

Little upsells = BIG impact .


Scaling Memberships Like a Pro

Here’s the BoomCloud™ Quickstart Stack:

  • Set up plans under 10 minutes ⏳

  • Offer 1-2 pricing tiers

  • Auto-renew members (easy-peasy)

  • Market through email, Instagram, and inside your practice

Tools like BoomCloudApps.com make this so easy it’s criminal.


The Psychology of Membership Loyalty

Spoiler alert: Patients don’t love paying you—they love belonging.

Membership = emotional investment.

Give them perks, priority scheduling, discounts, and the VIP experience ️.


Why Now is the Best Time to Start

With inflation raging, patients LOVE predictable, affordable care plans. Memberships are like inflation armor ️ for your practice.

Be the safe haven your community needs—while building insane financial freedom for yourself.


️ FAQs About Desensitizer Dental Code & Membership Plans

What is the desensitizer dental code?
It’s D9910-D9911, covering procedures to treat sensitivity directly.

How much does a dental membership program cost?
With BoomCloud™, it’s super affordable—and you can be profitable with as few as 50-100 members.

Why do membership patients spend more?
Trust, loyalty, no insurance red tape—and they invest in their smiles.

Can I ditch insurance completely?
Yes. Many practices start phasing out insurance after hitting a stable MRR with memberships.

How quickly can I scale with BoomCloud™?
Some practices see full membership saturation in 6–12 months.

Is a desensitizer code profitable?
Heck yes! $40-$80 per patient adds up FAST.


Conclusion: Stop Playing Small, Start Winning Big

Dentistry doesn’t have to be a grind.
Using simple tools like the desensitizer dental code + a smart membership program powered by BoomCloud™, you can stop surviving and start thriving.
No more insurance games. No more feast and famine. Just good dentistry, loyal patients, and predictable profits.

Ready to Boom? Go check out BoomCloudApps.com now.


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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