Dentrix + WordPress = A Beautiful Lie (Unless You Add This One Thing)

October 08, 2025
Topics: Dental
Written by: Lisa Rasmussen

Your Website Isn’t Broken — Your Business Model Is

So you’ve got Dentrix.
You’ve got WordPress.
You’ve got a clean website, nice online scheduling widget, and maybe even a cute stock photo of a woman smiling into a salad. ✨

But you’re still asking:

“Why isn’t my practice growing as fast as it should?”

Here’s the truth bomb :
Your tech stack is solid, but your revenue model is stuck in 2005.

Dentrix + WordPress = Automation ✅
Dentrix + BoomCloud™ = Subscription-based profit machine

Today, I’ll show you how practices are transforming their Dentrix WordPress websites into MRR-generating membership powerhouses with one little plugin — BoomCloud™.


STORY: The Website That Looked Amazing… But Did Nothing

Dr. Jess had the cleanest website in town. Built on WordPress, fully integrated with Dentrix.

She had:

  • Online scheduling

  • Treatment libraries

  • 5-star Google reviews

  • ✅ Chat widget, call buttons, you name it

But here’s the kicker:

New patient calls were slow.
Cash flow was inconsistent.
Her schedule was packed, but profits were thin.

“I was busy, but broke. My team looked great on paper — but we were still grinding paycheck to paycheck.”

Then one day, she stumbled upon BoomCloud™, and it clicked:

“Wait… Why am I not getting paid monthly for basic care? Why am I chasing insurance money when I could have my own Netflix-style dental program?”


Your Website Should Sell More Than Just Appointments

Let’s face it — a slick WordPress website isn’t your moneymaker.
It’s your digital front door.

But most practices treat it like a fancy business card instead of a revenue-generating engine.

Here’s what Dr. Jess did differently:

Instead of this:

  • “Call us today!”

  • “Book your cleaning!”

She flipped the script to this:

  • “Join our VIP Dental Membership – Save $$ & Get Treated Like Royalty ”

  • “Join now & get your first whitening FREE!”

And instead of waiting for insurance claims to process, she now gets predictable, automated cash every single month.

All by plugging BoomCloud™ directly into her WordPress site and syncing it with her Dentrix workflows.


Dentrix + WordPress is Good. Add BoomCloud™ and It Becomes Unstoppable.

Let’s break down what each tool is really built for:

Tool What It Does
Dentrix Tracks treatment, appointments, billing, patient data
WordPress Hosts your site, pages, and landing funnels
BoomCloud™ Turns patients into paying members with automated recurring billing

BoomCloud™ integrates directly with your site, meaning:

  • ️ You can install a membership sign-up form on your homepage

  • Collect payments instantly

  • Set up automatic renewals

  • Grow your Monthly Recurring Revenue (MRR) on autopilot

Dentrix + WordPress keeps your practice organized.
BoomCloud™ makes your practice profitable.


CASE STUDY: Dr. Jess Hits $13K MRR From Her WordPress Site Alone

Let’s look at what she did

Tech Stack:

  • Dentrix Core for clinical tracking

  • WordPress for her website + lead pages

  • BoomCloud™ to manage plans, automate billing, and build recurring revenue

Plan Structure:

  • Preventative Plan – $29/month (2 cleanings + 10% off services)

  • Perio Plan – $49/month

  • Family Bundle – $99/month for up to 4 members

She added:

  • A “JOIN NOW” button to the homepage

  • SMS/email automation through BoomCloud™

  • Promotions like “First 50 Members Get Free Whitening”

Her Results:

  • 450+ active members

  • $13,050/month in MRR

  • $156,600 ARR

  • Increased treatment acceptance by 60%

  • Cut her insurance dependence in half

  • Revenue per patient went from ~$500/year → $1,800/year


MRR + ARR: Your Practice’s Retirement Plan (Built Right Into Your Website)

Let’s nerd out for a second:

  • MRR = Monthly Recurring Revenue

  • ARR = Annual Recurring Revenue

If your site adds just 300 members paying $30/month, that’s:

  • $9,000 in MRR

  • $108,000 in ARR

That’s revenue you don’t have to sell again.

And here’s the kicker:

Membership patients spend 2X–4X more than non-members

Why?

  • They’re invested

  • They show up ✅

  • They say “yes” faster

  • They don’t argue over pricing

  • They refer friends


Cool Things You Can Do with WordPress + Dentrix + BoomCloud™

Let’s get tactical:

  • Add a custom membership landing page on your WordPress site

  • Use WooCommerce if you want e-commerce-style checkouts

  • Embed BoomCloud™ membership widgets directly on your service pages

  • Run email automations via Mailchimp or Klaviyo to promote the plan

  • Use Google Tag Manager to track conversions & ROI

Your website becomes more than a brochure — it becomes a sales funnel for recurring revenue.


Launching a Killer Membership Plan from Your Website – Step-by-Step

Want to launch like a pro? Here’s your blueprint:

  1. Choose 2–3 membership tiers

  2. ️ Connect BoomCloud™ to your WordPress site

  3. Set up Stripe to process monthly payments

  4. Train your team to talk about the plan in every conversation

  5. Promote it via your homepage, blog, and patient emails

  6. Offer sign-up bonuses: Free whitening, gift cards, electric toothbrushes — whatever!


What Real Dentists Are Saying:

“We connected BoomCloud™ to our WordPress site and added 500 members in under a year. It’s the most profitable thing we’ve done.”
– Dr. Rick, TX

“Our Dentrix + WordPress setup was fine, but BoomCloud™ made us financially stable — and finally let us reduce our PPO footprint.”
– Dr. Mel, OR


✅ TL;DR – Dentrix WordPress Isn’t Enough. Memberships Make It Rain.

Here’s the mic drop:

Without Memberships With BoomCloud™ Plugged In
Unpredictable revenue Recurring cash flow every month
Insurance chaos Direct patient payments
Ghosting patients Loyal subscribers
Low treatment acceptance Fast “YES” from invested patients ✅

If you want to win in modern dentistry, you don’t just need a better website
You need a better model — one that works even when you’re not in the office.


Your Next Steps: Build a Membership Empire from Your Website

Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your FREE BoomCloud™ Account


Final Thought

Dentrix + WordPress gives you the tools.
BoomCloud™ gives you the model that creates freedom, loyalty, and legacy wealth.

You didn’t go to dental school to hustle until you’re 70.
So stop building a practice you work for… and start building one that works for you.

Let’s do this, doc.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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