Dentists Advertising Is Broken: Here’s How to Fix It with a Smarter Model
Let’s get straight to the point, doc:
Your ads are probably broken.
Not because you’re a bad dentist. Not because your team isn’t trying. But because you’re advertising the wrong thing to the wrong people — in the wrong way.
The truth?
Most dentists’ advertising strategies are built around discounts, gimmicks, or insurance bait.
-
“$59 Exam and X-Rays!”
-
“Free Whitening With Cleaning!”
-
“No Insurance? We Accept Most Plans!”
These ads might get clicks. Maybe even some bookings.
But they don’t build long-term patients, and they definitely don’t build loyalty or profit.
So what does?
Ads that promote your membership plan — not your price.
Ads that position your practice like Netflix or Amazon Prime — not a Groupon coupon.
And the best part? You can do it all with BoomCloud™, your new recurring revenue engine
The Problem with Traditional Dentists Advertising
Here’s how most dental practices do ads:
-
Launch a Google or Facebook campaign
-
Run a “new patient special”
-
Attract insurance shoppers or discount hunters
-
70%+ churn after 1 visit
-
Low treatment plan acceptance
-
Net profit? LOL.
Worse? It’s a constant treadmill. The minute you stop advertising, your schedule dies.
Let me drop a hard truth bomb :
If your advertising only works when you spend more money, you don’t have a business model — you have a slot machine.
How One Dentist 3X’d ROI with Membership-Based Advertising
Meet Dr. Marcus Tran from Denver.
He used to spend $3,500/month on Facebook ads offering a $79 exam + x-rays.
Here’s what he got:
-
Lots of new patients
-
Most didn’t come back
-
Average revenue per patient: $187
-
Treatment acceptance was under 40%
Then he did something wild:
❗He stopped promoting discounts…
And started promoting his BoomCloud™ membership plan instead.
Here was his new ad:
“No insurance? No problem. Join our Smile Plan for just $29/month. Includes cleanings, exams, and discounts on treatment. Tap to learn more.”
He ran the same ad budget.
60 days later:
-
232 new leads
-
96 new members
-
MRR: $2,784/month
-
Treatment acceptance: 81% among members
-
Annual Recurring Revenue (ARR): $33,408 (from memberships alone)
And now, every new patient he ads brings in compound interest — not one-off visits.
Ads That Build Recurring Revenue > Ads That Only Get New Patients
Let’s say this out loud together:
“I don’t just want more patients.
I want more revenue per patient, more loyalty, and more profit per visit.”
That’s what membership-based advertising gets you.
When someone joins your BoomCloud™ plan, you’ve got:
-
Monthly cash flow
-
Higher treatment acceptance
-
Built-in loyalty
-
A patient who’s now invested in your care
And that, my friend, makes every dollar you spend on ads work harder
How to Run Smart Dentist Ads Backed by BoomCloud™
Let’s break it down — the right way to advertise as a modern, growth-minded dentist:
Step 1: Launch Your BoomCloud™ Membership Plan
-
Start with a $25–$39/mo offer
-
Include 2 cleanings/year, exams, 15–20% off treatment
-
Add a limited-time bonus (whitening, electric brush, etc.)
Step 2: Build Ads That Focus on Value — Not Discounts
Example captions for Facebook/Instagram ads:
-
“Dental Insurance is a Ripoff — Here’s What We Offer Instead”
-
“No Insurance? Join Our $1/Day Smile Plan and Never Miss a Cleaning”
-
“We Created Netflix for Dentistry — Join Our Membership Plan Today”
Use real patient testimonials and short videos of your team explaining the plan.
Step 3: Direct Traffic to Your BoomCloud™ Landing Page
This is where the magic happens:
-
Explain the plan
-
Show pricing
-
Offer sign-up on the spot
-
Use urgency (“Only 50 spots this month”)
Step 4: Follow Up with Email + SMS
Set up a simple 3-email sequence:
-
“Here’s how our plan works”
-
“What members are saying”
-
“Sign up before the bonus ends”
Boom. Automation meets conversion.
COOL IDEAS for Membership-Driven Ad Campaigns
Here’s how to stand out in a sea of $99 specials:
Campaign Themes:
-
“No Insurance Needed — Join Today”
-
“Tired of Dental Bills? Try Our Subscription Plan”
-
“Affordable Dental Care for Families — Starting at $25/month”
Where to Run Them:
-
Facebook + Instagram ads
-
YouTube pre-rolls
-
Nextdoor (yes, it works)
-
Local display ads
-
Email blasts to old inactive patients
What to Include in the Ads:
-
Emoji-rich captions
-
Real patients on video
-
Clear pricing
-
The “Join Now” CTA
-
Testimonials from members
-
A mobile-friendly sign-up experience
CASE STUDY: How One Practice Used BoomCloud™ to Grow $200K ARR from Ads
Dr. Sophia Morales, Tampa, FL
She ran one single membership ad campaign:
-
Budget: $2,000/month
-
Offer: $30/month Smile Plan
-
Target: Uninsured families + retirees
-
Hook: “Don’t Let Insurance Decide Your Smile”
12 months later:
-
681 members
-
$20,430 in MRR
-
ARR = $245,160
-
Treatment acceptance doubled
-
Ad cost per patient dropped by 58%
And she still runs that same campaign. Why?
Because BoomCloud™ makes every new signup a long-term asset.
✊ Stop Advertising for Patients — Start Advertising for Profit
Dentists advertising discounts are in a race to the bottom.
Dentists advertising membership plans are building:
✅ Predictable cash flow
✅ Higher patient value
✅ Loyal fans
✅ And a business that works even when they’re not in the office
Membership plans = modern dentistry
BoomCloud™ = your growth engine
Smart ads = the fuel
Let’s stop wasting money on short-term offers.
Let’s build something that compounds.
NEXT STEPS & RESOURCES:
Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book
Take The Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course
Schedule a Demo of BoomCloud™ & Learn How to Grow Yours
https://boomcloudapps.com/demo-schedule/
Create Your BoomCloud™ Account For FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
