Alright, fellow dental warriors, let’s get real and discuss – Dentistry: How to Increase Patient Base. You’ve got chairs to fill, hygienists twiddling their thumbs, and a stack of bills that don’t pay themselves. So, what’s the game plan to get more patients walking through your door? Spoiler alert: it’s not just sending postcards with a cheesy stock photo of a smiling tooth.
This is where we flip the script on boring, outdated marketing strategies and dive into five powerhouse tactics guaranteed to crank up your patient base. Bonus: We’ll throw in a jaw-dropping case study about a practice that hit the jackpot with their membership plan. Let’s do this!
1. Build a Patient Membership Program: Dentistry: How to Increase Patient Base
Membership programs aren’t just for gyms or fancy wine clubs anymore. A well-run patient membership plan can take your practice from “meh” to money-making machine faster than you can say, “recurring revenue.”
Here’s the deal:
- Patients love it because they get discounted care and feel like VIPs.
- You love it because membership patients are loyal, spend 4X more than PPO patients, and bring in that sweet, sweet recurring revenue.
How BoomCloud™ Makes It Easy
With BoomCloud™, managing a membership plan is as easy as flossing (but way more fun). Automate billing, track active members, and watch your Monthly Recurring Revenue (MRR) stack up like pancakes at an all-you-can-eat breakfast bar.
Pro Tip: Highlight your membership plan in every piece of marketing. It’s a major draw for uninsured patients and those sick of dealing with PPO nonsense.
2. Start a Referral Program (Turn Your Patients into Superfans)
Your current patients are sitting on a goldmine of referrals—they just need a little nudge to start talking you up. Create a referral program that rewards patients for sending friends and family your way.
Ideas to sweeten the deal:
- Free whitening for every referral.
- Discounts on their next membership renewal.
- Gift cards to Starbucks or Amazon.
Patients who love you will happily spread the word, especially if there’s something in it for them.
3. Rack Up Glowing Reviews (Because Everyone Googles Everything)
You already know reviews are important, but let’s hammer this home: 90% of people read online reviews before choosing a healthcare provider. If your Google profile looks emptier than a movie theater on a Monday morning, you’re missing out.
Here’s how to make it happen:
- Ask for reviews at the end of every appointment (happy patients will usually oblige).
- Make it easy—send a text or email with a direct link to your Google page.
- Respond to every review (even the not-so-great ones) to show you care.
BoomCloud™ tip: Send automated follow-ups to membership patients asking for reviews—they’re your biggest fans!
4. Master SEO (Because If You’re Not on Page 1, You’re Invisible)
Let’s face it: If potential patients can’t find you online, they’re finding someone else. SEO (Search Engine Optimization) ensures your website ranks at the top when people search for dentists in your area.
Top tips for nailing SEO:
- Optimize your website with keywords like “affordable dentist near me” or “best dental membership plan.”
- Create content that answers patient questions (like blogs, FAQs, or videos).
- Use local SEO tactics like listing your practice on Google My Business.
BoomCloud™ plug: Add a page dedicated to your membership plan. It’s a keyword goldmine!
5. Invest in PPC (Pay-Per-Click Ads That Actually Work)
Want results, like, yesterday? PPC ads are your fast track to getting more eyeballs on your practice. Use platforms like Google Ads or Facebook to target local patients searching for dental care.
Best practices for PPC:
- Highlight your membership program to attract uninsured patients.
- Target specific demographics (families, retirees, etc.).
- Track your ROI so you’re not throwing cash into the wind.
With the right PPC strategy, you’ll see new patients walking through the door in no time.
Case Study: Membership Plan Magic with BoomCloud™
Meet Dr. Miller, who runs a mid-sized dental practice in sunny Arizona. Two years ago, Dr. Miller decided to shake things up and launch a membership plan using BoomCloud™. Here’s how it went down:
- Starting Point: Dr. Miller had about 200 membership patients paying $30/month.
- The Plan: Use BoomCloud™ to automate billing, track member growth, and market the plan like crazy with referral incentives and targeted PPC ads.
- The Result:
- Active Members: 1,563 patients paying $40/month.
- MRR (Monthly Recurring Revenue): $62,520/month.
- ARR (Annual Recurring Revenue): $750,240/year.
- Patient Spend: Membership patients spent an average of $2,000/year on additional treatments, including whitening and Invisalign.
Dr. Miller’s practice didn’t just grow—it exploded. With predictable revenue and insanely loyal patients, they’re crushing their competition.
The Bottom Line: Dentistry: How to Increase Patient Base
If you’re wondering how to increase your patient base, it’s not rocket science—it’s strategy. Launch a membership plan, create a killer referral program, dominate local SEO, and leverage PPC to attract your ideal patients.
And don’t forget the secret sauce: BoomCloud™. It’s the ultimate tool for scaling your membership program, boosting recurring revenue, and turning your practice into a patient magnet.
Ready to pack your schedule and grow like never before? Let’s do this!
