Let’s talk about Dentist Social Media Posts
(Or: Stop Posting Boring Stuff & Start Making Social Media Work for Your Practice!)
Let’s Be Honest: Most Dentist Social Media Posts Suck.
We need to talk.
If your idea of “social media marketing” is posting:
❌ Stock photos of smiling people (that look straight out of a bad toothpaste commercial)…
❌ Generic “Happy National Flossing Day” posts (that no one cares about)…
❌ A single picture of your office with “Book Your Appointment Today!” (no one’s stopping their scroll for this)…
Then you’re doing it wrong.
Social media is the most powerful, FREE marketing tool for growing your dental practice—IF you know how to use it.
Today, we’re going to cover:
✅ How to create engaging dentist social media posts that actually drive new patient bookings.
✅ How to leverage cold ads & retargeting to turn followers into paying patients.
✅ How to promote a dental membership plan using social media.
✅ A real-life case study of a practice that added $20K in MRR (Monthly Recurring Revenue) with BoomCloud.
Buckle up. This isn’t your average “post generic dental tips and hope for the best” guide.
Step 1: Why Most Dental Social Media Strategies Fail
Most dentists treat social media like a checklist task.
Post a generic “Did You Know?” fact about cavities.
Share a blurry staff selfie with no real caption.
Throw up a basic “Book Your Appointment” post and wonder why no one books.
Here’s the problem: Nobody goes on social media to book a dentist appointment. They’re there to be entertained, educated, or engaged.
If your content doesn’t grab attention, it won’t work.
Step 2: The Right Way to Create Dentist Social Media Posts
You need a content strategy that moves patients from “just looking” to “I NEED to book an appointment.”
Here’s what actually works:
1. Educational, Value-Based Posts (Build Trust & Authority)
Show, don’t tell. Post engaging videos answering common patient questions:
✔️ “What’s the difference between a crown and a filling?”
✔️ “Do whitening treatments actually work?”
✔️ “Should you brush your teeth BEFORE or AFTER coffee?”
Pro Tip: Add captions to all videos—85% of people watch on mute.
2. Behind-the-Scenes & Fun Office Culture Posts (Make Your Practice Relatable)
People want to know who’s behind the mask. Show your team having fun!
✔️ Staff spotlights: Introduce team members with a fun fact.
✔️ Day-in-the-life videos: Show your office culture.
✔️ Patient transformation stories: Before & after smile makeovers.
Pro Tip: Go LIVE on Facebook or Instagram—live videos get 6X more engagement.
3. Social Proof & Patient Testimonials (Show Real People Winning)
Nothing converts better than happy patients talking about how awesome you are.
Post video testimonials of patients who love their results.
Share before & afters (with patient permission).
Repost Google reviews with a thank-you comment.
Pro Tip: Create a “Patient of the Month” series to showcase success stories.
4. Membership Plan Promotions (Turn Followers into Paying Patients)
Want to convert more social media lurkers into loyal, high-value patients? Promote your membership plan!
Post Idea: “Tired of expensive dental bills? Join our in-house membership plan and save BIG on every visit! No insurance needed.”
Post Idea: “For less than a Netflix subscription, you can get ALL your preventive care covered! DM us for details.”
Post Idea: “First 10 people to sign up for our membership plan get a FREE whitening treatment!”
Check out BoomCloudApps.com to launch your membership plan today!
Step 3: Running Cold & Retargeting Ads to Get More Patients
Social media isn’t just about organic posts—if you want to scale fast, you need ads.
What Are Cold Ads?
Cold ads target people who don’t know you yet but are potential patients.
Cold Ad Idea: “Looking for a dentist who doesn’t make you hate going? Try us out—join our membership plan & save BIG!”
Cold Ad Idea: “No insurance? No problem! Our membership plan saves patients up to 50% on dental care.”
Pro Tip: Use Facebook & Instagram’s detailed targeting to reach people in your area who:
✔️ Have an interest in health & wellness.
✔️ Are between 25-55 (most engaged with dental care).
✔️ Recently moved (new residents need a dentist).
What Are Retargeting Ads?
Retargeting ads follow people who visited your website but didn’t book an appointment.
Retargeting Ad Example: “We saw you checking out our membership plan! Join today & get your first month FREE!”
Retargeting Ad Example: “Still thinking about getting whiter teeth? Book your teeth whitening today—spots are filling up!”
Pro Tip: Set up Facebook Pixel on your website to track visitors & run retargeting ads automatically.
Step 4: The Power of a Membership Program for Patient Retention & Revenue Growth
Social media isn’t just about getting new patients—it’s about keeping them.
The best way to increase patient retention & spending? A membership program.
Why Membership Patients Spend More & Stay Longer
They visit 2X to 4X more often.
They spend MORE on treatments (because they’re financially committed).
They don’t leave when their insurance changes (because YOU are their plan).
The MRR & ARR Growth Formula
Let’s do the math:
500 membership patients at $35/month = $17,500 MRR
$17,500 x 12 months = $210,000 ARR
If each member spends 2X more, that’s an extra $300K+ in treatment revenue!
Case Study: How One Dentist Added $20K in MRR with BoomCloud
Dr. Alex was tired of PPOs eating into his profits, so he launched a membership plan using BoomCloud.
✔️ 600+ members paying $35/month = $21,000/month in predictable revenue.
✔️ ARR (Annual Recurring Revenue): $252,000.
✔️ Membership patients spent 3X more on cosmetic & restorative treatments.
Check out BoomCloudApps.com to start your membership plan today!
Final Thoughts: Stop Posting Like a Boring Dentist & Start Getting Results
If you’re serious about turning social media into a patient-generating machine, here’s the formula:
✅ Create engaging, valuable content (not just “Happy Flossing Day” posts).
✅ Use patient stories, behind-the-scenes videos & testimonials.
✅ Run cold & retargeting ads to convert followers into patients.
✅ Promote your membership plan for long-term revenue growth.
Ready to level up your practice? Visit BoomCloudApps.com and start scaling today!
