Why Patients Say “I’ll Think About It” (And How to Fix It)
Let’s talk about dental treatment planning phases! Dentists, let’s be honest—treatment planning is a sales funnel.
You diagnose the issue, present the solution, and…
❌ Patient hesitates.
❌ Patient ghosts you.
❌ Patient says, “I’ll check with my insurance.”
Meanwhile, you’re stuck wondering why they won’t move forward with the care they NEED.
Reality check: It’s not about the treatment—it’s about the price.
Patients don’t say NO because they don’t want treatment.
They say NO because they don’t see an AFFORDABLE way to pay.
The Solution? A Membership Plan + Patient Financing
✅ Membership patients say YES 3X more than PPO patients.
✅ They spend 2X-4X more per year on dental care.
✅ They create predictable recurring revenue (MRR & ARR).
In this guide, you’ll learn:
✅ How to structure treatment planning like a high-converting sales funnel.
✅ Why membership patients say YES more often.
✅ How BoomCloud™ helped Wood River Dental scale to $600K+ in ARR.
Let’s go.
How Wood River Dental Used a Membership Plan to 10X Case Acceptance
Meet Dr. Hill from Wood River Dental.
Like most dentists, he was:
❌ Frustrated with PPO write-offs.
❌ Losing high-value cases due to sticker shock.
❌ Struggling to generate predictable revenue.
Then, he made a game-changing shift—he launched a membership plan using BoomCloud™.
Fast forward 12 months:
Case acceptance rates increased by 50%.
Membership patients spent 3X more on treatment.
MRR hit $50,000+, ARR surpassed $600,000.
That’s the power of structuring your treatment planning like a SALES FUNNEL.
The 3 Phases of Dental Treatment Planning (That Actually Work)
Phase 1: The Diagnosis – Identifying the Patient’s Problem
RULE #1: Patients buy solutions, NOT procedures.
How to Position Treatment as the Best Decision:
✅ Use Emotional Triggers: “This small cavity could turn into a $2,000 root canal later.”
✅ Speak in Benefits, Not Features: “A dental implant isn’t just a tooth—it’s confidence, better chewing, and a healthier smile.”
✅ Give Them Options: Present “Good, Better, Best” treatment options.
Why This Works:
✔️ Patients feel in control of their decision.
✔️ You eliminate objections BEFORE they happen.
✔️ It increases perceived value (aka, they say YES faster).
Phase 2: The Treatment Presentation – Turning “Maybe” into “YES”
RULE #2: It’s NOT about price—it’s about how you FRAME the price.
How to Overcome Cost Objections:
✅ Use Monthly Payments Instead of Big Price Tags:
❌ “This will cost $2,500.”
✅ “It’s just $98/month with our membership plan!”
✅ Anchor Pricing: Start with a high-cost option first (it makes the mid-tier option feel cheaper).
✅ Stack the Value: “With our membership plan, you also get free cleanings & 15% off all treatments!”
Why This Works:
✔️ Patients care more about affordability than cost.
✔️ Monthly pricing removes the “insurance excuse.”
✔️ Higher-value perception = easier “YES.”
Want to implement a high-converting membership plan? Check out BoomCloud™
Phase 3: The Close – Making It EASY to Say YES
RULE #3: Give patients an EASY way to pay.
How to Close Treatment Plans Faster:
✅ Offer a Membership Plan FIRST (Not Insurance).
✅ Give a Same-Day Incentive: “Join today & get a free teeth whitening.”
✅ Automate Membership Enrollments with BoomCloud™.
Why This Works:
✔️ Patients LOVE exclusive savings.
✔️ Membership patients return 2X more often.
✔️ Predictable revenue = NO MORE cash flow rollercoasters.
Want to automate memberships & increase case acceptance? Check out BoomCloud™
Why Membership Patients Say YES 3X More Often
Dr. Hill at Wood River Dental stopped relying on PPOs and started offering a membership plan.
What He Did:
✔️ Launched a BoomCloud™ membership plan.
✔️ Used it as a financing alternative for treatment plans.
✔️ Marketed the plan via social media, email & in-office.
Results in 12 Months:
1,500 patients joined the membership program.
MRR hit $50,000/month.
ARR surpassed $600,000/year.
Now, Dr. Hill has predictable revenue, higher case acceptance & NO PPO stress.
Want the same results? Check out BoomCloud™
Final Thoughts: How to Optimize Case Acceptance & Revenue per Patient
The biggest mistake dentists make? Presenting treatment without a financial solution.
Here’s the winning formula:
Step 1: Diagnose & Position Treatment as the Best Decision.
Step 2: Present Options Using Monthly Membership Pricing.
Step 3: Make It EASY to Say YES by Offering a Membership Plan.
Step 4: Use BoomCloud™ to Automate Membership Billing & Growth.
More case acceptance. More revenue. Less stress.
Ready to build a membership plan that scales? Check out BoomCloud™ and start making your practice insurance-free.
Resources & Further Reading:
BoomCloudApps.com – The #1 tool for launching & managing dental membership plans.
ADA Practice Report – Industry trends & insights on PPO reimbursement rates.
DentistryIQ – Expert tips for growing a profitable dental practice.
Final Thought: If you’re not offering a membership plan, you’re leaving money on the table & losing patients to practices that do.
The future of dentistry is membership-based. Are you ready to take control of your revenue? Start today with BoomCloud™.
