Let’s be honest—most dental social media sucks.
It’s either a blurry pic of a hygienist holding a toothbrush or a generic stock photo of fake-smiling people with suspiciously perfect teeth. You know the ones.
If that sounds like your practice’s social media strategy, we need to talk.
Social media is one of the most powerful marketing tools available to dental practices—but only if you know how to use it strategically. So today, we’re covering:
Creative social media marketing ideas for dentists
How to use contests, raffles & retargeting to drive new patient growth
Dan Kennedy’s best marketing tips for dental practices
Why your membership plan is your BEST marketing asset (and how to promote it!)
A case study on how BoomCloud helped a dental practice scale with MRR & ARR
Ready? Let’s turn your boring social media into a patient-generating machine.
1. The Power of Social Media Marketing for Dentists
Social media isn’t just for influencers and cat videos. It’s where your patients hang out daily.
Stats You Can’t Ignore:
✔️ 72% of patients use online reviews & social media before choosing a dentist.
✔️ 57% of consumers follow brands on social media to learn about promotions & services.
✔️ Retargeting ads on Facebook & Instagram can boost conversion rates by 70%.
If you’re not engaging your audience with social media marketing, you’re leaving money on the table—and probably losing patients to the practice down the street.
2. Dental Social Media Marketing Ideas That Actually Work
Boring content = NO engagement.
No engagement = No new patients.
So what should you post? Let’s get creative.
Social Media Contests & Giveaways
People love free stuff. Use that to your advantage.
Example:
“Tag 3 Friends & Win a Free Whitening!”
✔️ Patients tag their friends in the comments.
✔️ Those friends see your post & follow your page.
✔️ Boom—free exposure and more new patients!
Pro Tip: Require participants to follow your page AND book an appointment to enter. Now you’re turning a contest into actual revenue.
Run Retargeting Ads (Because Nobody Books on the First Visit)
Ever visited a website and suddenly that brand’s ads are following you everywhere?
That’s retargeting—and it works.
Here’s how to do it:
✅ Set up a Facebook Pixel on your website.
✅ Run Facebook & Instagram ads targeting people who visited your website but didn’t book.
✅ Show them a special offer (like $500 off implants or a free consult).
✅ Watch them come back & book appointments.
Pro Tip: Retargeting increases conversions by 10X because people need multiple exposures before taking action.
Raffles & Patient Loyalty Incentives
Want more engagement AND higher patient retention? Host a raffle.
Example: “Every time you visit, you get entered to win a FREE Electric Toothbrush!”
Results:
✔️ Patients show up consistently to get entries.
✔️ Increased case acceptance (because they’re visiting more).
✔️ More word-of-mouth referrals because they talk about your awesome giveaways.
Pro Tip: Promote raffles heavily on Instagram Stories & Facebook Reels.
3. Dan Kennedy’s No-BS Marketing Advice for Dentists
If you’re not familiar with Dan Kennedy, you’re missing out on some of the best marketing advice EVER.
His #1 Rule? “People don’t buy products. They buy solutions to their problems.”
How to Apply This to Your Dental Marketing:
Bad Marketing:
“We offer dental implants.”
Good Marketing:
✔️ “Tired of dentures slipping? Our advanced implants restore confidence—permanently!”
Pro Tip: Frame every post & ad around solving a PROBLEM—not just listing a service.
4. Why Your Membership Plan Is Your #1 Marketing Asset
Okay, this is huge.
Most dentists only market individual services (whitening, implants, Invisalign). Big mistake.
Your best marketing tool is actually your membership plan. Here’s why:
✅ Membership patients spend 2X to 4X more.
✅ They accept more treatment (because they’re not worried about insurance).
✅ They stay loyal for YEARS.
How to Market Your Membership Plan on Social Media:
Instagram Reels – Short video explaining “Why Our Membership Plan Saves You Money!”
Facebook Ads – Retarget website visitors with “Join Our VIP Dental Membership – No Insurance Needed!”
Patient Testimonials – Ask happy members to post about their experience.
Pro Tip: BoomCloud automates your membership plan marketing so you can focus on treating patients. Check itout here.
5. Case Study: How BoomCloud Helped a Practice Scale to $500K+ in Recurring Revenue
Meet Dr. Chris Johnson, a dentist in Arizona who wanted to escape insurance dependence.
What He Did:
✅ Launched a BoomCloud membership plan for cash-paying patients.
✅ Marketed it on Facebook, Instagram & his website.
✅ Offered a limited-time discount for new members.
Results in 12 Months:
MRR hit $45,000/month (before any treatment revenue).
Increased case acceptance by 65%.
Loyalty skyrocketed—patients stayed enrolled for years.
Now, he has $540K in predictable ARR and doesn’t rely on insurance BS.
Want to scale YOUR practice? Check out BoomCloud
Final Thoughts: Dental Social media Marketing Ideas
Social media isn’t just for posting before-and-after pics. It’s a powerful marketing machine when used correctly.
Follow this game plan:
✅ Run contests, raffles & retargeting ads.
✅ Use Dan Kennedy’s marketing strategies to increase engagement.
✅ Promote your membership plan EVERYWHERE.
✅ Leverage BoomCloud to automate & scale your revenue.
More patients. More revenue. Less hassle. Sounds like a win, right?
Ready to grow your practice with a membership plan? Check out BoomCloud and start scaling today!
Resources & Further Reading: Dental Social media Marketing Ideas
BoomCloudApps.com – The best tool for launching & managing dental membership plans.
Dan Kennedy’s No B.S. Marketing Books – Marketing advice that actually works.
Social Media Examiner – Tips for boosting social media engagement.
