SEO Isn’t Dead — But Yours Might Be
Let’s get one thing straight: ranking #1 on Google means squat if you’re attracting the wrong kind of traffic.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to drop some truth bombs:
Most dental practices waste thousands on SEO and PPC campaigns without a single clue what’s working.
They rank for keywords like “emergency root canal near me” when they’re a family-focused practice.
They have no tracking, no funnel, no offer — just vague promises from agencies and flatlined growth.
Dental search marketing isn’t about traffic. It’s about conversions, retention, and recurring revenue.
And you know what drives all three?
A rock-solid patient membership plan—powered by BoomCloud™.
From Invisible to Irresistible – How This Practice Turned Search Clicks into $11K/Month in Recurring Revenue
Dr. Bryan from Salt Lake City had a decent website, some decent rankings, and a very boring marketing strategy. He was ranking for keywords like:
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“Teeth cleaning Salt Lake”
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“Affordable dentist Utah”
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“Dental checkup near me”
He was getting traffic. But conversions? Flatline.
Until he added a BoomCloud™ membership plan into the mix.
The Strategy:
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Added “No Insurance? Join Our Membership Plan” banners across every page.
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Created a high-converting landing page optimized for “dental savings plan Salt Lake.”
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Integrated BoomCloud’s membership calculator to show savings.
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Ran Google Ads for “no insurance dentist Salt Lake.”
The Result:
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317 new members in 90 days
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$11,095/month in recurring revenue
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38% increase in patient retention
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22% drop in no-shows (membership patients actually show up )
Spoiler: His search traffic didn’t change. His strategy did.
What Is Dental Search Marketing (And Why You’re Probably Doing It Wrong)
Dental search marketing = everything you do to get found online:
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SEO (Search Engine Optimization)
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PPC (Pay-Per-Click Ads)
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Google My Business
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Directory listings (Yelp, Healthgrades, etc.)
But here’s the catch:
If your website is just a digital brochure and not a conversion machine, you’re burning money.
Let’s fix that.
1. Start With Intent-Driven SEO
Forget ranking for “dentist” and start ranking for problems you solve.
High-converting dental SEO keywords:
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“No insurance dentist [your city]”
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“Dental savings plan [your city]”
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“Affordable dental membership”
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“How to avoid dental insurance”
Pro Tip: Use tools like Ubersuggest, Google Keyword Planner, or SurferSEO to find volume + buyer intent.
2. Your Offer = Your Oxygen
What happens after someone finds you?
If your call-to-action is “Contact Us Today”… yeah, good luck.
Replace it with a real offer:
“Join Our In-House Membership Plan — Only $1 To Start”
BoomCloud™ makes it easy to:
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Add sign-up widgets to your site
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Track conversions by channel
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Automate follow-ups for bounce traffic
Now, your dental search marketing actually means something.
3. PPC That Doesn’t Suck
Here’s how to do PPC right:
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Search Ads → Keywords like “no insurance dentist” or “membership dental plan”
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Retargeting Ads → For visitors who hit your site but didn’t sign up
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Display Campaigns → Show off your plan to local families, freelancers, or seniors
Make sure your landing page only promotes your membership. No nav bar. No fluff. Just BoomCloud™ and a “Join Now” button.
4. Track Everything (Or It Never Happened)
Dental search marketing without analytics is like diagnosing a patient blindfolded.
BoomCloud™ gives you:
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Source tracking (SEO, PPC, direct, email)
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Member conversion data
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Lifetime value metrics per channel
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Automated growth reports
Now you’ll know what’s working (and what’s not).
5. Membership Patients Are the Real Gold Mine
SEO and PPC can get expensive. But when your funnel converts into membership patients?
You’re building recurring revenue — not just chasing clicks.
| Patient Type | Avg Lifetime Value | Loyalty | No-Shows |
|---|---|---|---|
| Insurance | $1,345 | Low | High |
| Membership | $5,712 | High | Low |
Membership patients:
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Spend more
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Visit more
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Cancel less
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Refer friends
And with BoomCloud™, it’s fully automated.
No more “just checking in” calls from your front desk. We’ve got this.
Ready to Turn Google Into a Membership Engine?
It’s time to stop paying for traffic that doesn’t convert.
Start building revenue that doesn’t depend on PPOs.
BoomCloud™ gives you the platform, the strategy, and the data to dominate dental search marketing.
Download the Million Dollar Membership Book
Book your FREE Search Strategy Audit
Start your $1 Membership Platform Trial
FAQs: Dental Search Marketing
What’s the difference between dental SEO and dental search marketing?
SEO is part of search marketing. Search marketing includes PPC, Google Business, maps, and more.
How can I convert more SEO traffic into patients?
Offer a membership plan. Promote it on every page. Use BoomCloud™ to track and convert.
What keywords should I target?
Start with “no insurance dentist [your city],” “dental membership plan,” and “affordable dentist.”
Can BoomCloud™ integrate with my existing site?
Yes. We provide embeddable widgets, landing pages, and analytics tracking that plugs into your site.
Is this only for uninsured patients?
Nope. Memberships are great for everyone — especially patients tired of insurance red tape.
How fast can I launch a membership search campaign?
Most practices go live within a week using our templates and coaching.
Conclusion: Fix Your Funnel, Fuel Your Growth
You don’t need more clicks.
You need more conversions.
And that starts with a powerful offer and a platform that scales.
BoomCloud™ helps practices dominate dental search marketing by turning curious Googlers into committed, cash-paying members.
Let’s make your website your best producer.
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