In this article we are going to talk about increasing dental practice production!
Let’s face it: running a dental practice isn’t all shiny smiles and pearly whites. You’ve got overhead, insurance headaches, and that ominous voice in the back of your head saying, “Hey, your production numbers could be better.” But what if I told you there’s a way to turn your production into a roaring success? Stick with me, and I’ll show you how to kick PPOs to the curb, scale a patient membership program, and leverage marketing like a boss.
The PPO Problem: Time to Break Free
PPOs—those pesky insurance plans promising you patient volume but robbing you blind on reimbursement rates. If you’re tired of doing crown preps for pennies, it’s time to renegotiate or cut the cord.
Step 1: Renegotiate Like a Pro
Find out what you’re worth, and demand it. If PPOs aren’t willing to meet your new terms, start the process of phasing them out. Don’t worry, your best patients will stay if you offer a better solution—cue the membership plan.
Step 2: Say Bye-Bye to PPOs
Yes, it’s terrifying, but dropping low-paying PPOs is one of the most liberating things you can do for your practice. When you’re not shackled to laughable reimbursement rates, you can finally focus on delivering quality care and increasing production.
Enter the Membership Plan: Your Production’s Best Friend
Here’s the thing: 76 million Americans don’t have dental insurance. That’s a massive untapped market waiting for you to swoop in with a solution. Membership plans are a game-changer, offering uninsured patients affordable, predictable care while giving your practice a steady revenue stream.
Why Membership Patients Rock
- They’re loyal: Membership patients stick with your practice longer.
- They spend more: Membership patients spend 2X to 4.5X more than PPO patients.
- Higher case acceptance: Membership patients say “yes” to treatment 50% of the time, compared to 30% for insured patients.
Case Study: From PPOs to Prosperity with BoomCloud™
The Challenge
A dental practice drowning in PPOs and looking to attract more uninsured patients needed a better way to scale production and revenue.
The Solution
BoomCloud™ helped the practice launch a membership plan offering cleanings, exams, and discounts for $45/month.
The Results
- Active Members: 1,500 patients in 28 months.
- Monthly Recurring Revenue (MRR): $67,500.
- Annual Recurring Revenue (ARR): $810,000.
- Average Revenue Per Patient (ARPP): Membership patients spent 3X more than PPO patients.
- Case Acceptance Rates: Soared from 30% to 50%.
BoomCloud™ made everything easy by automating billing, renewals, and member tracking. The practice’s production skyrocketed, proving that ditching PPOs and scaling a membership program is a winning formula.
Marketing Tactics to Boost Production
You’ve got the plan—now it’s time to spread the word. Here’s how to get those chairs filled:
1. SEO: Own the Search Results
Make your website a magnet for local patients searching for affordable dental care. Use keywords like “dental membership plan” and “affordable dentist near me” to dominate search rankings.
2. PPC: Targeted Ads for Big Results
Run Google Ads highlighting your membership plan. Focus on affordability and convenience to attract uninsured patients.
3. Referral Program: Let Your Patients Do the Talking
Offer current patients discounts or perks for referring friends and family to your membership plan. It’s the cheapest and most effective form of marketing.
4. Social Media Campaigns
Create engaging posts and videos showcasing the benefits of your membership plan. Use testimonials and success stories to build trust.
5. Business Outreach
Partner with local businesses to offer your membership plan as an employee benefit. It’s a win-win for everyone.
Optimize Your Practice for Maximum Production
Let’s fine-tune your operation so it runs like a Formula 1 car.
1. Define Your ICP (Ideal Customer Profile)
Focus on the patients who will benefit most from your membership plan. Whether it’s families, seniors, or young professionals, know your audience and tailor your plan accordingly.
2. Monitor ARPP
Track your Average Revenue Per Patient (ARPP) to ensure your membership plan is driving the revenue you need.
3. Streamline Admin with BoomCloud™
Stop wasting time on tedious admin tasks. BoomCloud™ automates billing, renewals, and reporting, so your team can focus on patient care.
4. Cut the Dead Weight
Eliminate low-value PPOs that drag down your production. Reallocate that time and energy toward high-value membership patients.
How Membership Plans Boost Production
Here’s why membership plans are the MVP of practice production:
- Higher Revenue: Steady monthly payments + higher treatment acceptance = $$$.
- Less Admin Hassle: No insurance claims means more time for patient care.
- Loyalty on Lock: Members are less likely to shop around for other providers.
BoomCloud™: Your Production Powerhouse
BoomCloud™ is the ultimate tool for scaling your membership program and maximizing production.
- Automated Billing: No more chasing payments.
- Real-Time Analytics: Monitor MRR, ARR, ARPP, and patient retention.
- Custom Plans: Tailor memberships to fit your practice and patient base.
With BoomCloud™, the case study practice transformed its production, growing to 1,500 active members and achieving $810,000 ARR in just 28 months.
The Bottom Line: Dental Practice Production
If you’re ready to increase production, it’s time to take control of your practice. Kick those PPOs to the curb, create a patient membership program, and leverage marketing to attract high-value patients.
With the right strategy and tools like BoomCloud™, you’ll see a surge in revenue, loyalty, and patient satisfaction. So, what are you waiting for? Let’s get to work!
