It’s January 1st, 2025. You’re sipping coffee, staring at your sparkling clean dental practice, and asking yourself, “What are my goals for this year?” Here’s the deal: growing your practice, attracting loyal patients, and boosting revenue doesn’t happen by accident. You need a plan—a bold, actionable plan.
Whether you’re looking to hit record-breaking Monthly Recurring Revenue (MRR) or increase patient retention, setting the right dental practice goals can transform your practice. Let’s dive into strategies like membership plans, digital marketing, and real-world case studies that prove these methods work.
Why Setting Dental Practice Goals Matters
Goals aren’t just about numbers—they’re about focus. By defining what you want to achieve, you can align your team, streamline operations, and create a roadmap for success.
Top Goals for 2025:
- Attract more patients and retain them longer.
- Increase case acceptance and boost revenue.
- Build predictable income streams with membership plans.
- Improve Hygiene Production.
1. Offer a Patient Membership Program
Membership plans are like the golden ticket for dental practices. They attract patients who value transparency and affordability while creating predictable income for your practice.
What Is a Membership Program?
A subscription-based model where patients pay a monthly or annual fee for routine care and discounts on treatments. Think of it as Netflix for teeth!
Membership Plan Examples
- Basic Plan: $30/month for cleanings, exams, and X-rays.
- Comprehensive Plan: $60/month for preventive care plus 20% off crowns, implants, and fillings.
- Family Plan: $100/month for up to four family members.
Benefits of Membership Plans
For Patients:
- Affordable monthly payments make dental care accessible.
- No insurance hassles—just straightforward pricing.
- Exclusive discounts encourage regular visits.
For Practices:
- MRR (Monthly Recurring Revenue): Provides steady income to cover expenses.
- Higher Patient Retention: Members are more likely to return and refer others.
- Improved Case Acceptance: Discounts make patients more likely to say “yes” to treatments.
2. Leverage Small Business Outreach
Small businesses are often filled with employees who lack dental insurance but still need care. Partnering with them is a win-win.
How to Do It:
- Identify local businesses with employees who could benefit from a membership plan.
- Offer exclusive group discounts to incentivize sign-ups.
- Use tools like Weave to manage communications and follow-ups.
3. Go Big with Digital Marketing
In today’s digital-first world, your online presence is everything. Patients are searching for dental services online every day—make sure you’re the one they find.
Key Digital Marketing Strategies
- PPC Ads: Target “affordable dentist near me” with Google Ads to reach high-intent patients.
- SEO: Optimize your website with location-specific keywords and create engaging blog content.
- Social Media: Share patient testimonials, success stories, and membership benefits on platforms like Instagram and Facebook.
Pro Tip: Automate your posts with Meet Edgar to stay consistent and save time.
4. Get Involved in Community Marketing
Patients trust practices that are active in their community. Show you care by giving back and engaging locally.
Ideas to Try:
- Sponsor local events or sports teams to increase visibility.
- Host free dental care days for underserved populations.
- Partner with charities to combine goodwill with brand awareness.
Case Study: 7 to 7 Dental’s $1 Million Membership Success
Justin Koch and his team at 7 to 7 Dental are proof that these strategies work. Using BoomCloud™, they scaled their membership program to over $1 million ARR.
Step 1: Create a Membership Program
Justin focused on his Ideal Customer Profile (ICP): patients who wanted affordable, hassle-free dental care.
Step 2: Partner with Small Businesses
They offered group discounts to local companies, gaining hundreds of loyal members.
Step 3: Nail Digital Marketing
From targeted PPC ads to engaging social media campaigns, 7 to 7 Dental promoted their membership program effectively.
Step 4: Build Trust in the Community
Sponsoring events and running free care days helped Justin’s team become a trusted name in their area.
Results with BoomCloud™:
- Active Members: 2,200 patients.
- MRR: $85,000.
- ARR: Over $1 million.
- Case Acceptance: Increased by 50%.
Justin says, “BoomCloud™ made managing our membership plan effortless and helped us scale faster than we thought possible.”
Why BoomCloud™ Is Essential for Hitting Your 2025 Goals
Managing a membership plan is no small feat—but BoomCloud™ makes it easy.
What BoomCloud™ Offers:
- Automation: Handles renewals, billing, and tracking seamlessly.
- Customization: Flexible plans tailored to your patients’ needs.
- Data Insights: Real-time metrics on revenue, members, and renewals.
FAQs
Why are membership plans important for dental practice goals?
Membership plans attract loyal patients, create predictable revenue, and simplify pricing for patients.
How does BoomCloud™ help with dental practice growth?
BoomCloud™ automates membership management, tracks key metrics, and provides tools to scale your patient base.
Can small practices benefit from these strategies?
Absolutely! These strategies work for practices of any size and are scalable to fit your goals.
How quickly can I see results with a membership program?
Most practices see significant growth within 6–12 months when implementing these strategies effectively.
Final Call to Action: Hit Your 2025 Goals with BoomCloud™
Ready to crush your dental practice goals and grow your patient base in 2025? Follow the lead of 7 to 7 Dental and use BoomCloud™ to attract patients, build loyalty, and boost revenue.
Click HERE to schedule your free demo and start building your dream practice today.
More Resources:
- Dental Marketing Strategies
- Community Engagement Ideas
- Dental Marketing 101 – The Ideal Patient Profile
