Dental Office Marketing Gifts That Actually Build Loyalty

May 09, 2025
Topics: Dental
Written by: Jordon Comstock

Launch & Grow a Six-Figure Patient Membership Plan - Webinar

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

Let’s Be Honest: Most Dental Giveaways Are Lame

You’ve seen it.

  • A cheap pen that barely writes

  • A toothbrush so stiff it could file down concrete

  • A calendar fridge magnet from 2017 still somehow on the front desk

These aren’t marketing gifts — they’re clutter.

“If your ‘gift’ ends up in the trash, it’s not marketing — it’s landfill.”
– Jordon Comstock, Membership Revenue Evangelist

But what if you could turn a $3 giveaway into a referral, a five-star review, or even better — a monthly paying member?

That’s how you do dental office marketing gifts the BoomCloud™ way. Let’s show you how to turn swag into strategy, and giveaways into growth.


Gifts Don’t Just Say “Thanks.” They Say “Join Our Tribe.”

Here’s what most dental offices get wrong:

They think marketing gifts are about being “nice.”

Wrong.

They’re about:

✅ Getting noticed
✅ Being remembered
✅ Making a patient think, “These people are awesome — I’m staying forever”
✅ And ultimately, increasing revenue per patient

Now imagine giving a new patient a slick welcome kit — a tote bag, a branded toothbrush, a referral card, and a flyer for your membership plan. That’s not a freebie — that’s a customer acquisition funnel.

Boom.


Why Combine Marketing Gifts with Membership Plans?

Let me hit you with the stats:

  • Membership patients spend 2–4X more per year

  • They show up more often

  • They refer more people

  • They don’t ghost you after their cleaning

  • They’re emotionally and financially committed

And when you use your marketing gifts as the entry point to your membership plan?

It’s like giving your practice steroids. Ethical ones.


The $30K Gift: A Real Case Study (Yes, It Happened)

Dr. Ashley runs a small-but-mighty 2-op practice in Arizona.

Her front desk was handing out dollar-store toothbrushes and wondering why nobody remembered them.

We helped her flip the script:

  • Launched a $39/month BoomCloud™ membership

  • Created branded new patient gift kits with a bamboo toothbrush, lip balm, and a “Welcome to the Club” card

  • Added a QR code linking to the online sign-up

  • Ran a giveaway: “Refer a friend and win FREE whitening for life”

10 months later?

  • 312 active members

  • $12,168 in Monthly Recurring Revenue (MRR)

  • $146,016 Annual Recurring Revenue (ARR)

  • ⭐ Dozens of 5-star reviews

  • 42 referrals

She used gifts + memberships to create a retention machine. That’s what we’re talking about.


What Are the Best Dental Office Marketing Gifts?

Here are 10 badass ideas that won’t end up in the junk drawer:


1. Custom Bamboo Toothbrushes

Sustainable. Sleek. Branded with your logo. Bonus: Looks way more “wellness” than plastic throwaways.

“Every time they brush, they see your brand. That’s marketing that lives in their bathroom.”
– Jordon Comstock

Use these for:

  • Welcome kits

  • Post-whitening gifts

  • Giveaway prizes

Cost: Around $2–$3 per brush
Vendor: Heyward Dental Products


2. Personalized Lip Balm

Perfect for post-cleaning dry lips or giveaway swag. Your logo is front and center — and everyone uses lip balm.

Cost: ~$1–2
Vendor: American Dental Accessories


️ 3. Branded Tote Bags

Super functional. Eco-friendly. And way more memorable than a plastic baggie.

Use them to:

  • Package your membership flyer + first gift

  • Send home goodies

  • Run a social media giveaway (“Show us your tote at the farmers market!”)

Vendor: Dental Crazed


4. Fun Socks with Teeth on Them

Because everyone loves funky socks. Especially when they’re FREE.

Put them in your “New Member Welcome Pack.”

Cost: $3–6
Pro tip: Add your IG handle on the packaging and say, “Tag us in your new smile socks!”


☕ 5. Office Manager Mugs

These are great for internal team swag, referral partners (orthos, MDs), or giveaways.

Funny slogan? Even better.

Example: “Floss Boss” or “Tooth Be Told, I Love Coffee”

Vendor: YouNique Designs


6. Quarterly Giveaway Bundles

Put together a $50 gift box every quarter with:

  • Whitening pens

  • Custom mug

  • Local gift cards

  • Your branded gear

Then promote it like this:

“Every member is automatically entered to win! Not a member? Join now.”

Now you’ve got a lead magnet that gives back.


How to Use These Gifts to Grow Memberships

Every gift should point to something bigger — your membership plan.

Here’s how:

✅ Step 1: Bundle Strategically

Welcome kits for new members:

  • 1 bamboo toothbrush

  • 1 membership flyer

  • 1 lip balm

  • QR code to refer-a-friend

Cost = $5. Value = Thousands.


✅ Step 2: Add a Call to Action to Every Gift

On every item, include:

  • Your logo

  • Website

  • IG handle

  • A phrase like:

“Members save $400/year. Join at [URL]”


✅ Step 3: Promote Gifts Like They’re VIP Perks

Use messaging like:

  • “Exclusive gift for new Smile Plan members”

  • “Free socks + free first month — limited time!”

  • “Join today, get a $25 Whitening Kit — free!”

Tie it all back to the BoomCloud™ signup funnel.


Why Membership Patients Are Your Most Profitable Patients

Let’s bring the numbers:

Patient Type Annual Spend Treatment Acceptance
PPO Patient $400–$700 ~40%
Membership Patient $1,200–$2,400+ 70%+

BoomCloud™ data doesn’t lie.

And every new member adds Monthly Recurring Revenue (MRR) to your practice.


Track It All Like a Boss (With BoomCloud™)

BoomCloud™ lets you track:

  • Active members

  • MRR / ARR

  • Churn rate

  • Referral conversions

  • Revenue per patient

That means when you run a gift promo tied to your plan, you can see EXACTLY how much it brought in.

No guessing. Just growth.


Example Campaign You Can Steal Today ✅

Here’s a real-world campaign you can launch next week:


The “Sock & Save” Campaign

Headline:

“Join Our Membership Plan This Month, Get a Pair of Limited Edition Smile Socks — Free!”

How it works:

  • Run Facebook + IG ads

  • Text inactive patients

  • Use front desk scripts

  • Add a referral bonus: “Get 1 pair for you + 1 for your friend!”

Goal:
→ Add 25–50 new members
→ Cost: ~$250
→ Potential MRR: $1,000–$2,000/month (=$12,000–$24,000/year)

Not bad for some socks, huh?


Final Thoughts: Don’t Just Give Gifts — Give Growth

If you’re gonna give something away, make it strategic.

Make it memorable.
Make it tie directly into a system that grows revenue, builds loyalty, and makes your practice stand out in a sea of boring beige dental offices.

“Every toothbrush, sock, or swag bag should do one thing: get someone to join your membership plan.”
– Jordon Comstock

Because guess what? Profit follows loyalty.

And loyalty starts with feeling appreciated — and invested.


Ready to Turn Your Gifts Into Recurring Revenue?

BoomCloud™ gives you the tools to:

✅ Build a membership plan
✅ Track your MRR, ARR, and referrals
✅ Automate billing + renewals
✅ Promote your plan with marketing tools that convert

Schedule a free demo of BoomCloud™ here

Let’s stop giving out cheap pens.
Let’s start building a tribe of raving fans who pay you monthly and stay for years.

My Top Podcasts

Download This E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone!

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator