Dental Marketing Tips: How to Use SEO, Ads & Membership Plans to Scale Your Practice

June 06, 2025
Written by: Jordon Comstock

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- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Your Marketing Sucks (But It’s Not Your Fault)

Let’s be honest—most dentists are terrible at marketing.Today we are going to discuss the best Dental Marketing Tips

You’re a pro at drilling, filling, and saving smiles, but when it comes to attracting new patients, it’s like throwing money into a black hole.

You’ve tried running Facebook ads… but they barely bring in quality patients.
You post on Instagram… but all you get is likes from other dentists.
You built a website… but it’s stuck on page 12 of Google.

Reality check: If you’re NOT using SEO + Ads + Retargeting + a Membership Plan, you’re leaving thousands of dollars on the table every month.

SEO brings in FREE patients from Google.
Facebook & Instagram Ads put you in front of NEW patients.
A Membership Plan creates PREDICTABLE REVENUE (MRR & ARR).

In this guide, you’ll learn:
The best SEO strategies to rank #1 on Google.
How to use ChatGPT, WordPress & Moz to create killer content.
How SEO + ads + retargeting = a flood of new patients.
Why a membership plan makes all your marketing efforts 10X more effective.

Let’s dive in.


 How a Dentist Went From Invisible to #1 on Google & Doubled His Patients

Meet Dr. Adam Jensen.

He was:
Spending $$$ on ads with NO return.
Frustrated that he wasn’t getting any organic traffic.
Tired of relying on PPOs that slashed his profits.

Then, he did something different—he STOPPED wasting money on bad marketing and STARTED investing in SEO & a membership plan.

Fast forward 12 months:
His practice ranked #1 for “Best Dentist in [City Name].”
His website traffic TRIPLED.
1,000+ new patients joined his membership plan, adding $35,000+ in monthly recurring revenue (MRR).

That’s the power of smart marketing.


The Best Dental Marketing Tips That Actually Work

Step 1: Use ChatGPT, WordPress & Moz to Create High-Ranking SEO Content

RULE #1: Google LOVES great content. If your website doesn’t have SEO-optimized blogs, you’re invisible.

How to Create SEO-Optimized Dental Content:
ChatGPT: Generate blog topics & drafts in seconds.
WordPress: The best platform for SEO-friendly websites.
Moz: Analyze keywords, backlinks & domain authority.

Best Blog Topics for Dental SEO:
“How to Whiten Teeth at Home (Dentist Approved!)”
“Dental Implants vs. Dentures: Which is Right for You?”
“How to Save $$$ on Dental Care Without Insurance”

Why This Works:
✔️ More website traffic = more patient inquiries.
✔️ SEO content builds trust & authority.
✔️ Google rewards well-optimized content with higher rankings.

Want to Grow a Patient Membership Program? Check out BoomCloud™


Step 2: Increase Your Domain Authority (DA) & Dominate Google Rankings

Domain Authority (DA) is Google’s way of ranking how powerful your website is.

The higher your DA, the higher you rank on Google.

How to Boost Your DA & SEO Score:
Get backlinks from high-authority dental sites.
Write guest blogs for industry websites.
List your practice on directories like Healthgrades & Zocdoc.

Why This Works:
✔️ More backlinks = higher Google rankings.
✔️ Better rankings = more FREE patient traffic.
✔️ Higher DA makes your website harder to outrank.


Step 3: Run Facebook & Instagram Ads to Convert SEO Traffic into Patients

RULE #2: SEO brings in FREE leads, but ads accelerate patient growth.

How to Turn Website Visitors into Patients:
Run Google & Facebook Ads targeting local patients.
Use Retargeting Ads to bring back website visitors.
Promote a Membership Plan Offer (NOT just a cleaning special).

Best Retargeting Ad Ideas for Dentists:
“Still Thinking About It? Join Our $35/Month Dental Membership Plan!”
“Don’t Let That Toothache Get Worse—Schedule Your Visit Today!”
“Affordable Dental Care WITHOUT Insurance – Learn More!”

Why This Works:
✔️ Patients rarely book on their first visit—retargeting brings them back.
✔️ Google & Facebook Ads increase website traffic FAST.
✔️ A membership plan ad converts HIGHER than standard promotions.

Want to automate your membership plan? Check out BoomCloud™


How BoomCloud™ Helped One Dentist Scale to $500K in Recurring Revenue

Dr. Emily Carter was tired of chasing insurance payments.

What She Did:

✔️ Launched a BoomCloud™ membership plan.
✔️ Used SEO to rank for “Affordable Dentist Near Me.”
✔️ Ran Facebook Retargeting Ads to promote her plan.

Results in 12 Months:

1,800 patients joined her membership plan.
MRR hit $42,000/month.
ARR grew to $504,000/year.

Now, Dr. Carter has predictable revenue, loyal patients, and NO PPO headaches.

Want the same results? Check out BoomCloud™


Final Thoughts: How to Master Dental Marketing | Dental Marketing Tips

The biggest mistake dentists make? Throwing money at random marketing tactics.

Here’s the winning formula:

Step 1: Use ChatGPT, WordPress & Moz to create SEO content.
Step 2: Boost Domain Authority (DA) to dominate search rankings.
Step 3: Run Retargeting Ads for patients who visit your site.
Step 4: Offer a membership plan to convert patients & build predictable revenue.

More patients. More revenue. Less stress.

Ready to build a membership plan that scales? Check out BoomCloud™ and start making your practice insurance-free.

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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