Let’s talk about the top Dental KPIs!
(Or: How to Stop Guessing & Start Tracking the Metrics That Make You More Money!)
Let’s Talk About Dental KPIs (Because If You Don’t Track It, You Can’t Improve It)
If you’re not tracking Key Performance Indicators (KPIs) in your dental practice, you’re basically flying blind.
Do you know how many new patients you’re getting per month?
What’s your case acceptance rate?
How much is each patient actually worth to your practice?
What’s your Monthly Recurring Revenue (MRR)?
If you don’t know these numbers, you’re leaving money on the table.
Fact: The most successful dental practices track KPIs religiously because it helps them:
✔️ Make smarter business decisions.
✔️ Find hidden revenue opportunities.
✔️ Stop wasting money on bad marketing.
✔️ Optimize patient retention & loyalty.
Today, we’re covering:
✅ The most important dental KPIs every practice should track.
✅ How to measure your membership plan’s success with KPIs.
✅ A real-life case study of how BoomCloud helped a practice hit $20K in Monthly Recurring Revenue (MRR).
✅ How membership patients spend 2X to 4X more & why they’re the key to predictable growth.
Let’s dive in.
Step 1: The Most Important Dental KPIs to Track
1. New Patient Growth Rate
Why It Matters: If you’re not getting a steady flow of new patients, your practice isn’t growing.
Formula:
(# of New Patients This Month ÷ Total Active Patients) x 100
Benchmark: You should be adding at least 20-30 new patients per month.
How to Improve This KPI:
✅ Run targeted Google & Facebook Ads.
✅ Use SEO strategies to rank higher on Google.
✅ Offer a membership plan to attract uninsured patients.
2. Case Acceptance Rate
Why It Matters: More accepted cases = more revenue.
Formula:
(# of Cases Accepted ÷ Total Cases Presented) x 100
Benchmark: Your goal should be at least 60-70% case acceptance.
How to Improve This KPI:
✅ Use visual treatment presentations to show value.
✅ Offer flexible payment options (including a membership plan).
✅ Train your team on overcoming patient objections.
3. Patient Retention Rate
Why It Matters: New patients are great, but keeping them is even more important.
Formula:
((# of Active Patients at End of Period – # of New Patients) ÷ # of Active Patients at Start of Period) x 100
Benchmark: Your retention rate should be 80% or higher.
How to Improve This KPI:
✅ Set up automated appointment reminders.
✅ Offer a VIP membership plan to keep patients loyal.
✅ Create a killer patient experience (Netflix in the chair? Yes, please.)
4. Revenue Per Patient
Why It Matters: Your revenue-per-patient number tells you how much each patient is actually worth to your practice.
Formula:
Total Revenue ÷ Total Active Patients
Benchmark: Your goal should be at least $800-$1,500 per patient annually.
How to Improve This KPI:
✅ Offer in-house financing for high-value procedures.
✅ Increase case acceptance for elective procedures.
✅ Launch a membership plan (membership patients spend 2X-4X more).
5. Monthly Recurring Revenue (MRR) from Membership Plans
Why It Matters: This KPI tells you how much predictable revenue your membership program is generating each month.
Formula:
Total # of Membership Patients x Monthly Membership Fee
Benchmark: Aim for $10K+ in MRR from membership plans.
How to Improve This KPI:
✅ Offer different membership tiers for different patient needs.
✅ Run social media ads targeting uninsured patients.
✅ Set up referral incentives (patients get a free month when they refer a friend).
Want to scale your membership plan? Check out BoomCloudApps.com.
Step 2: How to Measure the Success of Your Membership Plan
If you run a dental membership plan, you need to track:
New Membership Signups Per Month – Are you growing?
Membership Retention Rate – Are patients staying long-term?
Average Revenue Per Membership Patient – How much are they spending beyond their monthly fee?
Annual Recurring Revenue (ARR) – How much your membership plan is generating per year.
Pro Tip: Membership patients spend 2X-4X more than non-members because they feel committed to your practice.
Use BoomCloudApps.com to track and automate membership payments.
Step 3: Case Study – How One Practice Grew to $20K in MRR with BoomCloud
Dr. Emily was tired of dealing with insurance write-offs & inconsistent revenue.
She launched a membership program using BoomCloud & started tracking her KPIs.
Instead of relying on insurance, she started getting direct payments from patients.
Within 12 months, she had 600+ members paying $35/month.
The Results:
$21,000 in Monthly Recurring Revenue (MRR).
$252,000 in Annual Recurring Revenue (ARR).
Her membership patients spent 3X more on elective treatments.
Want to replicate this success? Visit BoomCloudApps.com and start your membership plan today!
Final Thoughts: Track These KPIs & Watch Your Practice Grow
If you want to scale your dental practice profitably, here’s what to do:
✅ Track your new patient growth rate & case acceptance.
✅ Focus on patient retention & revenue per patient.
✅ Launch a membership plan to increase MRR & ARR.
✅ Optimize your KPIs to make better business decisions.
Ready to take control of your practice’s revenue? Check out BoomCloudApps.com and start building predictable, recurring income today!
