Dental KPI Dashboard: The No-BS Guide to Tracking What Actually Makes You Money

April 01, 2025
Written by: Jordon Comstock

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Your Practice Management Software Shows You Numbers—But Are They the Right Ones?

Number of new patients? Meh.
Monthly production? Cute, but not the full picture.
Social media followers? Unless they’re swiping their card, who cares?

Reality check: Most dentists are tracking vanity metrics instead of money metrics.

If you don’t have a Dental KPI Dashboard that tracks real growth indicators like:
MRR (Monthly Recurring Revenue)
ARR (Annual Recurring Revenue)
Revenue per patient
Membership retention & case acceptance rates

…then you’re flying blind and wondering why your cash flow looks like a rollercoaster.

And if you want to stop guessing and start scaling, this is the dashboard breakdown you’ve been waiting for.


How One Dentist Turned Data Into a Revenue Machine

Meet Dr. Jason Murphy.

He was:
❌ Overwhelmed by reports that didn’t tell him anything useful
❌ Stuck in PPO hell with low margins and unpaid claims
❌ Tired of “guesstimating” how well his practice was really doing

Then he discovered the secret sauce:
A dental KPI dashboard powered by BoomCloud™ that showed him:
✔️ How much he was actually making each month from memberships
✔️ Which patients were most profitable
✔️ How his recurring revenue was growing

Fast forward 12 months:
$36,000 MRR
$432,000 ARR
Revenue per membership patient = 4.3X that of PPO patients

Data didn’t just give him clarity—it gave him CONTROL.


The Dental KPI Dashboard Every Office Should Be Using


1. MRR – Monthly Recurring Revenue

Why It Matters: If your MRR is growing, your business is scaling—even if you’re not seeing more patients.

MRR Formula:
Number of active members × Monthly plan fee = MRR

500 members × $40/month = $20,000 MRR

Why It Works:
✔️ Recurring revenue = cash flow stability
✔️ MRR is like a subscription—it stacks monthly
✔️ It’s NOT dependent on insurance claims or production spikes

BoomCloud™ lets you track MRR in real-time—per location, per plan. Start here


2. ARR – Annual Recurring Revenue

Why It Matters: ARR is the annual projection of your membership program’s revenue.

ARR Formula:
MRR × 12 = ARR

$20,000 MRR × 12 = $240,000 ARR

Why It Works:
✔️ You can forecast growth
✔️ You can measure ROI from marketing
✔️ You can pitch this number to investors if you’re growing a group

Want to hit 6-figures or more in ARR? BoomCloud™ shows you how


3. Revenue Per Patient

Why It Matters: Not all patients are created equal.

Formula:
Total Revenue ÷ Total Active Patients = Revenue per Patient

$1,000,000 ÷ 2,000 patients = $500/patient

BoomCloud™ users report:
✔️ Membership patients spend 3X–5X more than PPO patients
✔️ Lower churn, higher treatment acceptance
✔️ More referrals + better reviews

Want to increase revenue per patient WITHOUT seeing more patients? BoomCloud™ is your answer


4. Membership Retention Rate

Why It Matters: You don’t want “one-and-done” members—you want LIFERS.

Formula:
(End of period active members ÷ beginning of period active members) × 100

✅ Target = 85% or higher retention

Why It Works:
✔️ Higher retention = compounding MRR
✔️ Better lifetime value = better return on acquisition costs
✔️ It’s easier to keep a patient than find a new one

BoomCloud™ tracks this automatically.


5. New Membership Sign-Ups & Churn Rate

You can’t grow what you don’t track.

Churn Formula:
(Members lost ÷ Members at start) × 100

New Signups = Obvious metric, but essential for growth tracking.

Why This Works:
✔️ Helps your team stay accountable
✔️ Enables forecasting and planning
✔️ Keeps your front desk motivated

Want to build a scalable system that tracks all of this? BoomCloud™ has your back


BONUS: Other Key KPIs to Plug Into Your Dashboard

Case Acceptance Rate:
Formula: Total treatment accepted ÷ Total treatment presented
Goal: 60%+

Appointment No-Show Rate:
Formula: No-show appts ÷ Scheduled appts
Goal: < 10%

Hygiene Reappointment Rate:
Formula: Hygiene visits scheduled before patient leaves ÷ Hygiene patients seen
Goal: 90%+

Average Production per Visit:
Total production ÷ Total visits
Helps optimize your schedule

Referral Rate:
% of new patients that came from existing patient referrals
Goal: 30%+

The best dental KPI dashboards track both revenue AND retention.


How BoomCloud™ Became the Dashboard That Actually Helped Practices Scale

Dr. Murphy had the same problem as 90% of dentists:
❌ Too much software, not enough insights
❌ Reports that looked good but didn’t guide growth
❌ Confusion about what actually made money

Then he plugged BoomCloud™ into his workflow:
✅ Built a killer membership program
✅ Started tracking MRR, ARR, revenue per patient
✅ Turned data into action

Now he’s scaling smart, not just scaling busy.


Final Thoughts: Stop Tracking Vanity Metrics—Start Scaling With Data

The biggest mistake dentists make? Watching production go up… while profits go down.

Launch your in-house membership plan
Track your REAL revenue metrics: MRR, ARR, revenue per patient
Use BoomCloud™ to scale with simplicity and data

✅ More patients. ✅ More profits. ✅ More predictability.

Ready to build your own Dental KPI Dashboard? Start now at BoomCloud™

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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