Dental Code: What is a Dental Code Anyway?

May 18, 2025
Topics: Dental
Written by: Lisa Rasmussen

Launch & Grow a Six-Figure Patient Membership Plan - Webinar

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

Alright buckle up, buttercup. ️
Today, we’re diving into the thrilling, heart-pounding world of the dental code — and how it’s secretly the key to doubling or even quadrupling your revenue with a membership plan like BoomCloud™.

Yes, really.


What is a Dental Code Anyway?

Think of dental codes as secret handshakes ️ between dentists and insurance companies. Codes like D1110 (regular cleaning) or D4341 (deep cleaning) tell the insurance company, “Hey, here’s what we did — pay up!”

Simple, right?

WRONG.


Dental Code Basics 101

Each dental procedure has a CDT code.
✅ Cleanings
✅ Fillings
✅ Crowns
✅ Root canals

Miss the right code? It’s like handing your paycheck back to insurance companies with a polite, “No thanks.”


How Insurance Companies Weaponize Dental Codes

Spoiler alert: Insurance companies LOVE it when you mess up codes. They deny, delay, and dispute claims faster than a toddler throwing a tantrum at Target.


The $50,000 Dental Code Disaster

I once saw a practice that lost $50,000 in 6 months because they coded SRPs as regular prophys. Insurance didn’t pay. Patients didn’t stay.

Painful?
Yes.
Avoidable?
Absolutely.


Story: My First Dental Code Nightmare

My first solo billing? A tornado of mistakes:

  • Wrong codes

  • Angry patients

  • Rejected claims

It wasn’t pretty.
But it birthed my obsession with systems… and memberships.


Memberships are the Antidote

No codes = No drama.
Membership patients pay YOU directly — not some soulless insurance overlord.

BoomCloudApps.com


The Birth of My Membership Plan

One day a patient asked, “Can I just pay you directly?”
LIGHTBULB MOMENT.

That’s when I realized:

  • Simplicity wins.

  • People want clear pricing.

  • Memberships could save my practice.

BoomCloud™ made it possible.


What is BoomCloud™?

BoomCloud™ = the Ferrari ️ of dental membership software:

  • Build plans fast

  • Automate billing

  • Track growth

  • Scale your dream

And it’s designed by people who actually get dentistry.


Why Every Practice Needs a Membership Plan

Membership plans:

  • Slash dependency on PPOs ✂️

  • Build patient loyalty ❤️

  • Create predictable income

It’s a no-brainer.


The MRR and ARR Power Play

  • MRR = Monthly Recurring Revenue

  • ARR = Annual Recurring Revenue

MRR + ARR =
Freedom from cash flow anxiety.

Can I get an “Amen”?


Case Study: Scaling with BoomCloud™ to 7-Figures

Practice A launched BoomCloud™.

  • 900 members in 16 months

  • $36K MRR

  • $432K ARR

And that’s JUST from membership fees, folks.


How Membership Patients Spend 2X-4X More

According to ADA research, patients without insurance or on membership plans spend 2X-4X more annually.

Why?

  • Less red tape

  • More loyalty

  • Easier upsells


Revenue per Patient: Your Real Metric

Forget “how many new patients.”
Focus on:

Revenue per patient.

1000 raving members > 3000 annoyed PPO zombies. ‍♂️


Fun Ways to Juice Your Membership Program

  • Give free whitening kits

  • Raffle off Apple AirPods

  • Birthday surprises

  • Members-only events

BoomCloud™ even automates your promotions!


BoomCloud™ Features That Save Your Sanity

  • Recurring payment automation

  • Text reminders

  • Built-in reporting

  • Custom plan builder ️

Because who has time to chase payments?


How to Handle Membership Objections Like a Boss

“What if I get insurance?”

Response:

“Awesome! Use your insurance — and still save money with our membership.”

Mic drop.


Bye Bye PPOs: Hello Memberships

Every day you stay chained to insurance is a day you lose money and freedom.
Let it gooooo (cue Elsa vibes).


Memberships = Dentist Financial Freedom

  • Predictable income

  • Happy patients

  • Less staff burnout

The new American dream.


Launching a Membership Program Fast

Fast track:

  • Decide on benefits

  • Set pricing

  • Build in BoomCloud™

  • Launch to existing patients

  • Promote like crazy


Pro Tip: Bundle Procedures Smartly

Example:

  • 2 cleanings/year

  • Annual x-rays

  • 10-20% off treatment

Patients love packages. (It’s why Netflix crushed Blockbuster.)


Pricing Your Membership Plans Correctly

Sweet spot:

  • $25-$50/month

Cheap enough to be irresistible.
High enough to be profitable.


KPIs That Matter for Membership Success

  • New signups

  • MRR/ARR growth

  • Churn rate

  • Revenue per member

Track religiously.


Crafting Irresistible Membership Offers

  • Solo plans

  • Couples

  • Family packages ‍‍‍

More options = more signups = more revenue.


Train Your Team to Sell Without Selling

Roleplay scripts:

  • Focus on benefits

  • Answer objections smoothly

  • Celebrate EVERY signup

Make it part of your culture.


Scaling Your Membership Program to the Moon

If you can get 100, you can get 1000.

The secret?

  • Consistency

  • Team buy-in

  • BoomCloud™ systems


Membership-Centric Practices: The Future

Practices built on membership models are exploding .
Don’t get left behind.


Final Word on Dental Codes and Memberships

Master the dental code to stay legal.
Master BoomCloud™ memberships to stay PROFITABLE.

You didn’t start your practice to drown in insurance paperwork.
You started it to CHANGE LIVES — and live a great one yourself.

Launch Your Membership Plan with BoomCloud™ Now


FAQs

What are dental codes?
Dental codes are how dentists bill procedures for insurance and patient records.

What is BoomCloud™?
It’s the best membership management platform for dental practices, period.

Can I ditch insurance if I use memberships?
Absolutely. Many practices go 100% insurance-free.

How much more do membership patients spend?
Typically 2X-4X more than non-members!

How long to set up a membership plan?
Most practices launch within 5-7 days.


Suggestions for Inbound and Outbound Links

My Top Podcasts

Download This E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone!

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator