Chiropractor Google Ads: The Ultimate Guide to Clicks That Convert and Campaigns That Scale

Chiropractor Google Ads

If you’re spending money on chiropractor Google Ads and just praying someone schedules an exam, let me be real with you:

You’re not running ads. You’re donating to Google’s retirement plan.

I’m Jordon Comstock, CEO of BoomCloud™, and today I’m giving you the full-throttle, no-fluff guide to running Google Ads that actually convert—by attracting the right patients, presenting a real offer, and using membership plans to scale revenue every single month.

Let’s stop boosting random specials and start building funnels that print cash.

---

The Truth About Google Ads for Chiropractors

Most chiropractors make three fatal Google Ads mistakes:

1. Targeting the wrong keywords (too broad, not local)

2. Sending clicks to their homepage (aka the “confuse-and-bounce” zone)

3. Having no backend offer (nothing recurring, no retention)

If that’s you, don’t panic—we’re fixing it right now.

---

Step 1: Nail Your Google Ads Keyword Strategy

✅ High-Intent Keywords to Target:

• “Chiropractor near me no insurance”

• “Affordable chiropractic care [city]”

• “Monthly chiropractic membership plan”

• “Back pain relief without insurance”

These keywords are buying signals—people searching for a solution now, not “what is chiropractic care?”

❌ Keywords to Avoid:

• “What is an adjustment?”

• “Free chiropractic info”

• “Chiropractic school near me” (seriously?)

Pro Tip: Use Phrase Match or Exact Match to avoid wasting money on irrelevant traffic.

---

⚙️ Step 2: Create a Funnel-Ready Landing Page

Your homepage isn’t a funnel. It’s a maze. Don’t send ad traffic there.

Use a dedicated landing page with:

• A clear headline:

  “Join Our $79/Month Wellness Plan – 2 Adjustments Included”

• Bullet-pointed benefits:

  ✅ No insurance needed
  ✅ Save hundreds on monthly care
  ✅ 10% off massage therapy

• BoomCloud™ signup button or form embedded

• Social proof: testimonials, Google review highlights

• A single, clear CTA: “Join the plan” or “Schedule your first visit”

---

✍️ Step 3: Write Google Ads That Actually Get Clicks

Use the Hook – Offer – Outcome framework in your headlines.

Sample Chiropractor Google Ad:

Headline 1: No Insurance? No Problem.
Headline 2: $79/Month Wellness Plan
Headline 3: Join Online in 60 Seconds

Description:
Tired of $80 visits and PPO headaches? Our monthly plan includes 2 adjustments and discounts on care. No surprise fees. Just results.

✅ Add site link extensions for:

• Reviews

• FAQs

• Meet the Doctor

• Schedule Now

---

Step 4: Retargeting with Google Display & YouTube Ads

Not everyone will convert on their first click. But that’s what retargeting is for.

Use Retargeting Ads to Show:

• Short videos (15–30 sec) showing your practice + explaining the plan

• Before/after stories (especially for posture or sports rehab)

• Time-limited promos:

  “Join this week and get a FREE massage add-on!”

BoomCloud™ users who run retargeting campaigns see 2–3x higher conversion rates.

---

Why You Should Offer a Membership Plan in Your Google Ads

Let’s be honest: offering just a one-time $49 exam? That’s weak.

Here’s why a BoomCloud™-powered membership plan works better:

• Creates monthly recurring revenue (MRR)

• Builds patient loyalty

• Makes it easy for people to say “yes” without insurance

• Boosts case acceptance (3x higher than PPO patients)

Example Plan:

ChiroCare Monthly – $79/mo
✅ 2 adjustments/month
✅ 10% off massage
✅ Priority scheduling
✅ Free consultation for family/friends

BoomCloud™ lets you build, automate, and track everything—signups, renewals, and revenue.

---

Case Study: PrimeSpine Chiropractic’s Google Ads Success

Before BoomCloud™ + Google Ads:

• Paid $6–8 per click

• 1–2 conversions per week

• No backend offer

• 34 active members

After 90 days:

• 297 Active Members

• $17,033 MRR

• $204,396 ARR

• Cost per lead: $22

• Conversion rate: 16.7% (up from 4.2%)

They used:

• Exact match keywords

• BoomCloud™ landing page

• Email follow-up with a 3-part series

• Remarketing videos across YouTube + Google Display

---

The Tools You Need to Win With Google Ads

---

Final Word: Google Ads Aren’t Magic. Offers Are.

You can’t just pay Google and expect patients to show up.

You need:

• The right keywords

• A funnel that converts

• An offer that makes sense (hello, $79/mo plan)

• A system that retains and monetizes those patients over time

That’s what chiropractor Google Ads + BoomCloud™ do together.

So stop spending. Start scaling.

---

Ready to Turn Google Clicks Into Monthly Revenue?

• Download the Million Dollar Membership Playbook

• Start your BoomCloud™ Account

• Book a Free Strategy Demo With Our Team

Start Now at BoomCloudApps.com

The Ultimate Guide to Chiropractor SEO