Stop Sending Boring Emails That Nobody Reads
Here’s the truth: most chiropractor email marketing is absolute garbage.
“Here’s our newsletter.”
“Drink more water.”
“Happy National Posture Awareness Day.”
Yawn. Nobody cares. People don’t open those emails, let alone book an appointment because of them.
But when done right, email marketing is one of the most powerful tools in your arsenal. Why? Because it builds loyalty, trust, and recurring revenue. And when you tie your emails directly into a membership program, your inbox stops being a ghost town and starts printing money.
How Dr. Lewis Turned Emails Into $22K MRR
Dr. Lewis had a list of 2,500 patient emails gathering digital dust. He’d send the occasional “Happy Holidays!” and wonder why nobody booked. His open rates? A depressing 9%.
Then he tried a new approach: email marketing focused on his membership plan.
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He created a 5-part email sequence: “Why Insurance Sucks (And What to Do About It)”.
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Every email shared stories of patients saving money and getting consistent care through his membership.
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Each one ended with a BoomCloud™ sign-up link.
The results?
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Open rates jumped to 38%
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210 patients joined the membership plan in 4 months
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That’s $22K Monthly Recurring Revenue (MRR)
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$264K in Annual Recurring Revenue (ARR)
Dr. Lewis’s big realization? Email wasn’t just for “updates.” It was for conversions and loyalty.
From Boring Newsletter to Loyalty Engine
Dr. Lewis’s lightbulb moment was simple:
Stop emailing information. Start emailing invitations.
Every email became a mini-sales funnel for his membership program. Instead of dumping content, he told stories, dropped stats, and gave patients a clear next step: Join the membership.
The epiphany: email marketing is the cheapest, most direct path to recurring revenue.
Data That’ll Make You Love Email Again
Still think email is outdated? Check these stats:
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ROI: For every $1 spent on email, the average ROI is $36 (Litmus).
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Loyalty: Membership patients spend 2X–4X more than non-members (BoomCloud™ data).
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Recurring revenue math: 200 members x $90/month = $18K MRR = $216K ARR.
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Open rates: Personalized, story-driven emails can boost open rates by 50%+ (HubSpot).
When you tie chiropractor email marketing to a membership program, you don’t just send content—you create cash flow.
How BoomCloud™ + Email = Recurring Revenue Magic ✨
Here’s the deal: you can keep sending boring newsletters, or you can use email marketing to drive real revenue. With BoomCloud™, every email becomes a conversion opportunity.
BoomCloud™ lets you:
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️ Create and manage membership plans
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Embed links directly in emails for instant sign-ups
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Track MRR & ARR growth from campaigns
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Build loyalty by keeping patients engaged after treatment
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Automate recurring billing without insurance hassle
Think of BoomCloud™ as the missing link that makes email worth sending.
Cool Chiropractor Email Marketing Ideas That Convert ⚡
Need inspiration? Here are some fun, edgy campaigns that actually work:
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The “Insurance-Free Healthcare” Series — a 5-part email about why insurance is broken (with your membership as the solution).
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Patient Story Spotlight — short videos of members explaining how they saved money & got better care.
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Exclusive Member Perks Email — highlight new benefits or bonuses.
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⭐ Testimonial Tuesday — send real stories from patients who love their membership.
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Loyalty Challenge — offer rewards for referrals through your membership.
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Quick Wins Series — practical back-pain tips that end with “Want ongoing care? Join our membership.”
Pro tip: always include a clear CTA with a link to your BoomCloud™ sign-up page.
Case Study: From Ghost List to $264K ARR
Back to Dr. Lewis.
Before:
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Dead email list (low engagement, low revenue)
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Spent money on Facebook ads with weak ROI
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Unpredictable monthly revenue
After:
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Engaged email list with 38% open rate
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210 new membership patients in 4 months
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$22K MRR / $264K ARR
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Tripled revenue per patient
The only thing he changed? His email marketing strategy.
It’s Not About More Patients—It’s About More Revenue Per Patient
Here’s the truth: you don’t need to chase every new patient in town with ads. You need to nurture the ones you already have.
Math time:
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Non-member = $600/year
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Membership patient = $1,800/year (3X)
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With 250 patients, that’s $150K vs $450K annually
Email is the cheapest way to get there.
Your Next Step: Stop Ignoring Your Inbox
If you’re not using email to grow your practice, you’re missing out on the highest ROI channel in marketing.
With BoomCloud™, you can:
✅ Build loyalty with smart campaigns
✅ Convert patients into paying members
✅ Track MRR & ARR from email campaigns
✅ Optimize revenue per patient
Final Mic Drop
Chiropractor email marketing doesn’t have to be boring. When you connect your emails to a membership program, you stop sending fluff and start sending profit.
BoomCloud™ turns your inbox into a loyalty machine—and your patients into predictable, recurring revenue.
