Chiropractic Personal Injury Marketing: How to Get More PI Patients Without Losing Your Mind

June 05, 2025
Topics: Chiropractor
Written by: Jordon Comstock

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Chiropractic Personal Injury Marketing

Let’s cut the whiplash here: if your chiropractic personal injury marketing consists of praying a PI attorney sends you a warm lead while you drop off gift baskets like it’s 1995 — you’re doing it wrong. ‍♂️

PI marketing isn’t just about networking with lawyers. It’s about building a system that drives inbound leads, retargets the right people, and turns those leads into recurring revenue.

I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to show you how to stop chasing injury cases and start attracting them like a magnet on a bumper.

Let’s go.


Step 1: SEO (Because Even PI Patients Google Stuff)

Before they call a lawyer, before they know the term “medpay,” patients search:

  • “Back pain after car accident [city]”

  • “Do I need a chiropractor after a car crash?”

  • “Whiplash treatment near me”

How to Win SEO:

  • Use Yoast SEO on WordPress to optimize your service pages and blogs

  • Write killer content like:

    • “What to Do After a Car Accident (Hint: Call Your Chiropractor)”

    • “Why Ignoring Whiplash Can Wreck Your Spine”

Pro Tip: Embed a BoomCloud™ membership CTA at the bottom of every post. Even PI patients want post-case care plans.


⚡ Step 2: PPC (Because Speed Wins in PI Marketing)

PI is a time-sensitive niche. The faster you show up, the more cases you snag.

Google Ad Keywords to Target:

  • “Chiropractor after car accident [city]”

  • “Whiplash chiropractor near me”

  • “Personal injury doctor no insurance”

Send clicks to a landing page with:

  • Your personal injury credentials

  • Video testimonial from a real PI patient

  • CTA to book a consult or join a post-PI membership plan with BoomCloud™


Step 3: Social Retargeting Ads

Most people don’t book on the first visit to your site. They need to be stalked… lovingly.

Run retargeting ads on:

  • Facebook

  • Instagram

  • TikTok (yes, even PI leads are on TikTok)

Target people who visited your PI page but didn’t convert. Show:

  • Case studies

  • “What happens if you delay treatment” clips

  • Special post-injury care plan offers

Bonus: Offer a PI membership plan that starts after the settlement clears.


Step 4: Direct Mail That Doesn’t Suck

Yes, direct mail still works—if you do it right.

Target neighborhoods near high-accident intersections. Send:

  • “Been in an accident recently?” mailers

  • Postcards with checklists: “5 Signs You Might Have Whiplash”

  • QR code linking to a landing page or BoomCloud™ sign-up for ongoing care

Don’t be basic. Add personality. Add humor. Make it NOT look like a funeral home ad.


Step 5: Membership Plans = Recurring Revenue (Even After the Case Closes)

Here’s the deal: PI cases are great… until they end. Then it’s “Bye, doc ” and you’re back to hunting again.

But not with BoomCloud™.

Why a PI Membership Plan Is a Game-Changer:

  • Converts post-settlement patients into long-term wellness clients

  • Gives them structure: 2 visits/month, massage add-on, rehab sessions

  • Makes care affordable and predictable

  • YOU get recurring revenue. THEY get continued healing.

Example Plan:

Accident Recovery & Wellness Plan
$149/month – 4 adjustments + 1 massage + functional rehab + 15% off supplements

BoomCloud™ automates all of it: billing, renewals, usage tracking. You just focus on care (and collecting that sweet MRR ).


Case Study: Injury Relief Chiropractic Group

Before BoomCloud™:

  • Case-by-case chaos

  • No follow-up after settlement

  • Dependent on flaky PI referrals

After:

  • 379 Active Members

  • $18,520 MRR

  • $222,240 ARR

  • Increased post-case care retention by 68%

  • ⚙️ Used SEO + PPC + BoomCloud™ to build a revenue funnel that didn’t rely on attorneys


Final Word: Stop Treating PI Like a One-Night Stand

You want:

  • Long-term care compliance

  • Higher patient value

  • Predictable revenue

  • Patients who refer after the case closes

You don’t get that with random marketing. You get it with a system.

And BoomCloud™ is the recurring revenue engine that makes your PI patients stick around like it’s spinal glue.


Ready to Turn PI Leads Into Monthly Revenue?

Start Now at BoomCloudApps.com

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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