Chiropractic Personal Injury Marketing
Let’s cut the whiplash here: if your chiropractic personal injury marketing consists of praying a PI attorney sends you a warm lead while you drop off gift baskets like it’s 1995 — you’re doing it wrong. ♂️
PI marketing isn’t just about networking with lawyers. It’s about building a system that drives inbound leads, retargets the right people, and turns those leads into recurring revenue.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to show you how to stop chasing injury cases and start attracting them like a magnet on a bumper.
Let’s go.
Step 1: SEO (Because Even PI Patients Google Stuff)
Before they call a lawyer, before they know the term “medpay,” patients search:
-
“Back pain after car accident [city]”
-
“Do I need a chiropractor after a car crash?”
-
“Whiplash treatment near me”
How to Win SEO:
-
Use Yoast SEO on WordPress to optimize your service pages and blogs
-
Write killer content like:
-
“What to Do After a Car Accident (Hint: Call Your Chiropractor)”
-
“Why Ignoring Whiplash Can Wreck Your Spine”
-
Pro Tip: Embed a BoomCloud™ membership CTA at the bottom of every post. Even PI patients want post-case care plans.
⚡ Step 2: PPC (Because Speed Wins in PI Marketing)
PI is a time-sensitive niche. The faster you show up, the more cases you snag.
Google Ad Keywords to Target:
-
“Chiropractor after car accident [city]”
-
“Whiplash chiropractor near me”
-
“Personal injury doctor no insurance”
Send clicks to a landing page with:
-
Your personal injury credentials
-
Video testimonial from a real PI patient
-
CTA to book a consult or join a post-PI membership plan with BoomCloud™
Step 3: Social Retargeting Ads
Most people don’t book on the first visit to your site. They need to be stalked… lovingly.
Run retargeting ads on:
-
Facebook
-
Instagram
-
TikTok (yes, even PI leads are on TikTok)
Target people who visited your PI page but didn’t convert. Show:
-
Case studies
-
“What happens if you delay treatment” clips
-
Special post-injury care plan offers
Bonus: Offer a PI membership plan that starts after the settlement clears.
Step 4: Direct Mail That Doesn’t Suck
Yes, direct mail still works—if you do it right.
Target neighborhoods near high-accident intersections. Send:
-
“Been in an accident recently?” mailers
-
Postcards with checklists: “5 Signs You Might Have Whiplash”
-
QR code linking to a landing page or BoomCloud™ sign-up for ongoing care
Don’t be basic. Add personality. Add humor. Make it NOT look like a funeral home ad.
Step 5: Membership Plans = Recurring Revenue (Even After the Case Closes)
Here’s the deal: PI cases are great… until they end. Then it’s “Bye, doc ” and you’re back to hunting again.
But not with BoomCloud™.
Why a PI Membership Plan Is a Game-Changer:
-
Converts post-settlement patients into long-term wellness clients
-
Gives them structure: 2 visits/month, massage add-on, rehab sessions
-
Makes care affordable and predictable
-
YOU get recurring revenue. THEY get continued healing.
Example Plan:
Accident Recovery & Wellness Plan
$149/month – 4 adjustments + 1 massage + functional rehab + 15% off supplements
BoomCloud™ automates all of it: billing, renewals, usage tracking. You just focus on care (and collecting that sweet MRR ).
Case Study: Injury Relief Chiropractic Group
Before BoomCloud™:
-
Case-by-case chaos
-
No follow-up after settlement
-
Dependent on flaky PI referrals
After:
-
379 Active Members
-
$18,520 MRR
-
$222,240 ARR
-
Increased post-case care retention by 68%
-
⚙️ Used SEO + PPC + BoomCloud™ to build a revenue funnel that didn’t rely on attorneys
Final Word: Stop Treating PI Like a One-Night Stand
You want:
-
Long-term care compliance
-
Higher patient value
-
Predictable revenue
-
Patients who refer after the case closes
You don’t get that with random marketing. You get it with a system.
And BoomCloud™ is the recurring revenue engine that makes your PI patients stick around like it’s spinal glue.