Chiropractic Personal Injury Marketing
Let’s cut the whiplash here: if your chiropractic personal injury marketing consists of praying a PI attorney sends you a warm lead while you drop off gift baskets like it’s 1995 — you’re doing it wrong. ♂️
PI marketing isn’t just about networking with lawyers. It’s about building a system that drives inbound leads, retargets the right people, and turns those leads into recurring revenue.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to show you how to stop chasing injury cases and start attracting them like a magnet on a bumper.
Let’s go.
Step 1: SEO (Because Even PI Patients Google Stuff)
Before they call a lawyer, before they know the term “medpay,” patients search:
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“Back pain after car accident [city]”
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“Do I need a chiropractor after a car crash?”
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“Whiplash treatment near me”
How to Win SEO:
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Use Yoast SEO on WordPress to optimize your service pages and blogs
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Write killer content like:
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“What to Do After a Car Accident (Hint: Call Your Chiropractor)”
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“Why Ignoring Whiplash Can Wreck Your Spine”
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Pro Tip: Embed a BoomCloud™ membership CTA at the bottom of every post. Even PI patients want post-case care plans.
⚡ Step 2: PPC (Because Speed Wins in PI Marketing)
PI is a time-sensitive niche. The faster you show up, the more cases you snag.
Google Ad Keywords to Target:
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“Chiropractor after car accident [city]”
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“Whiplash chiropractor near me”
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“Personal injury doctor no insurance”
Send clicks to a landing page with:
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Your personal injury credentials
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Video testimonial from a real PI patient
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CTA to book a consult or join a post-PI membership plan with BoomCloud™
Step 3: Social Retargeting Ads
Most people don’t book on the first visit to your site. They need to be stalked… lovingly.
Run retargeting ads on:
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Facebook
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Instagram
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TikTok (yes, even PI leads are on TikTok)
Target people who visited your PI page but didn’t convert. Show:
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Case studies
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“What happens if you delay treatment” clips
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Special post-injury care plan offers
Bonus: Offer a PI membership plan that starts after the settlement clears.
Step 4: Direct Mail That Doesn’t Suck
Yes, direct mail still works—if you do it right.
Target neighborhoods near high-accident intersections. Send:
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“Been in an accident recently?” mailers
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Postcards with checklists: “5 Signs You Might Have Whiplash”
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QR code linking to a landing page or BoomCloud™ sign-up for ongoing care
Don’t be basic. Add personality. Add humor. Make it NOT look like a funeral home ad.
Step 5: Membership Plans = Recurring Revenue (Even After the Case Closes)
Here’s the deal: PI cases are great… until they end. Then it’s “Bye, doc ” and you’re back to hunting again.
But not with BoomCloud™.
Why a PI Membership Plan Is a Game-Changer:
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Converts post-settlement patients into long-term wellness clients
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Gives them structure: 2 visits/month, massage add-on, rehab sessions
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Makes care affordable and predictable
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YOU get recurring revenue. THEY get continued healing.
Example Plan:
Accident Recovery & Wellness Plan
$149/month – 4 adjustments + 1 massage + functional rehab + 15% off supplements
BoomCloud™ automates all of it: billing, renewals, usage tracking. You just focus on care (and collecting that sweet MRR ).
Case Study: Injury Relief Chiropractic Group
Before BoomCloud™:
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Case-by-case chaos
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No follow-up after settlement
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Dependent on flaky PI referrals
After:
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379 Active Members
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$18,520 MRR
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$222,240 ARR
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Increased post-case care retention by 68%
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⚙️ Used SEO + PPC + BoomCloud™ to build a revenue funnel that didn’t rely on attorneys
Final Word: Stop Treating PI Like a One-Night Stand
You want:
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Long-term care compliance
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Higher patient value
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Predictable revenue
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Patients who refer after the case closes
You don’t get that with random marketing. You get it with a system.
And BoomCloud™ is the recurring revenue engine that makes your PI patients stick around like it’s spinal glue.
Ready to Turn PI Leads Into Monthly Revenue?
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Start Now at BoomCloudApps.com
