Chiropractic Membership Plans: How to Build a Cash-Flowing, Patient-Loyal, PPO-Free Practice Like a Boss

Real Talk: Insurance is Killing Your Margins

Lets talk about Chiropractic Membership Plans!

Here’s the truth most chiropractors don’t want to admit:

“You’re not running a business. You’re running a really stressful charity funded by PPOs.”

You know the drill:

• You bill $120. Insurance pays $42.17.

• Patients ghost you because their coverage ran out.

• Your team spends hours on the phone just trying to get paid for care you already delivered.

Sound familiar?

“If you’re building your practice on insurance contracts, you’re building it on a house of cards.”
– Jordon Comstock, Founder of BoomCloud™

It’s time to get off the hamster wheel and build something that makes sense.

Let’s talk membership plans.

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What Are Chiropractic Membership Plans (and Why Are They Freakin’ Brilliant)?

Simple.

You offer your patients a monthly or yearly plan that covers key services — adjustments, exams, and more — for a flat fee.

Think Netflix, but for neck pain.

Example:

• $59/month

• Includes 2 adjustments

• 15% off massage and decompression

• Priority scheduling

• First month free

Now ask yourself: would you rather get paid monthly — automatically — or wait 60 days for a “maybe” check from Cigna?

I thought so.

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Membership Plans = Loyalty + Cash Flow + No More PPO Stress

Here’s the math:

BoomCloud™ users consistently report:

• Patients spend 2–4X more

• Show up more often

• Accept more treatment

• Don’t question every dollar

• Become walking, talking billboards for your practice

Let’s break it down.

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“No Insurance? No Problem. We’ve Got a Plan for That.”

Here’s how you hook new patients:

1. Don’t sell adjustments.

2. Don’t sell “chiropractic.”

3. Sell simplicity. Affordability. Consistency.

Your messaging needs to sound like:

“Join our $59/month membership. Get adjusted twice a month. Save 15% on massage. Cancel anytime. No insurance required.”

You’re not selling care. You’re selling peace of mind.

And BoomCloud™ gives you the backend to automate everything.

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Dr. Lisa’s Story: From Burnout to Predictable Profit

Dr. Lisa was seeing 30+ patients a day and STILL sweating payroll.

She was PPO-heavy, admin-overloaded, and tired of fighting for every dollar.

We helped her:

✅ Launch a branded membership plan
✅ Add BoomCloud™-powered landing pages
✅ Train her team to pitch the plan
✅ Promote it online and in-office

10 Months Later:

• 422 members

• $33,760 in Monthly Recurring Revenue (MRR)

• $299,016 in Annual Recurring Revenue (ARR)

• Case acceptance up 55%

• Dropped 4 PPOs

• Took a vacation for the first time in 3 years

BoomCloud™ turned her practice into a subscription-based revenue machine.

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The Offer: Design a Plan That Sells Itself

Your plan should be so good, it makes saying “no” feel dumb.

The Essentials:

✅ 1–2 adjustments/month
✅ Discount on additional services
✅ Extra perks: posture screenings, massage, nutrition consults
✅ Monthly fee: $39–$69
✅ Easy signup — online or in-office
✅ Cancellation flexibility

Name it something fun:

• “The Adjusted Life Plan”

• “Align Monthly”

• “The Freedom Plan”

Use BoomCloud™ to launch in days, not weeks.

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Patients Hate Insurance Too (Give Them Another Option)

Here’s the kicker: patients want this.

They’re sick of:

• Surprise bills

• Annual maxes

• Not knowing what’s covered

• Long waits for reimbursement

You know what they DO want?

✅ Simplicity
✅ Transparency
✅ Freedom to choose YOU

Membership plans give them all of that — while making your business more predictable than a Hallmark movie ending.

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Website Funnel = Your Membership Marketing Weapon

Here’s the flow:

1. Patient Googles “chiropractor near me”

2. Lands on your site

3. Sees:

   “No Insurance? No Problem. Join Our $59/Month Plan — Includes 2 Adjustments.”

4. Clicks → BoomCloud™ landing page

5. Joins plan

6. Gets automated welcome email

7. Becomes your most profitable patient

Stop thinking “website” — start thinking funnel.

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MRR + ARR: The Metrics That Matter

Let’s talk about recurring revenue.

MRR = Monthly Recurring Revenue

ARR = Annual Recurring Revenue

Why it matters:

• Predictable income

• Valuation multiplier (yes, you’re worth more)

• Cash before treatment

• Confidence to grow, hire, expand

Here’s the math:

This is BEFORE upsells, add-ons, and treatment revenue.

BoomCloud™ tracks all of this for you in real time. It’s like QuickBooks and Netflix had a beautiful, profitable baby.

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️ How to Market Your Chiropractic Membership Plan Like a Pro

Here’s the full-stack marketing strategy you can steal today:

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✅ 1. Website Banner CTA

“Join Our Membership – Save Money. Get Adjusted Monthly. No Insurance Needed.”

BoomCloud™ integrates the signup widget right into your site.

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✅ 2. Dedicated Landing Page

Include:

• Plan breakdown

• Savings comparison

• FAQs

• Patient testimonials

• “Join Now” button

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✅ 3. Email Marketing

Send campaigns like:

• “Tired of insurance surprises? Here’s our better way.”

• “Why our members spend less and feel better.”

• “Join this week, get a free massage.”

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✅ 4. Social Media

• Reels: “What’s in our $59/month plan?”

• Stories: Patient testimonials

• Carousel: “Top 3 reasons patients switch from insurance to membership”

Pro tip: Add the link to your BoomCloud™ page in your bio.

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✅ 5. Google Ads

Run targeted PPC ads with:

“Affordable Chiropractic Care – Join Our Monthly Plan. No Insurance Needed.”

BoomCloud™ members see an average 3x ROAS from these campaigns.

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✅ 6. In-Office Promotion

Train your front desk to say:

“Would you like to hear how most patients are saving $400+/year?”

Use table tents, posters, and checkout scripts.

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✅ 7. Referral Program

“Get a free adjustment when your friend joins!”

Give members business cards with their unique referral link. BoomCloud™ helps you track it all.

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Top 5 Mistakes to Avoid

❌ Making it too complicated
❌ Hiding your plan on the site
❌ Not training your team
❌ Not collecting testimonials
❌ No follow-up system for expired/cancelled members

Fix these = win more.

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Partner with BoomCloud™ (aka your membership growth machine)

With BoomCloud™, you get:

✅ Custom plan builder
✅ Branded patient portal
✅ Automated billing + renewals
✅ MRR + ARR tracking
✅ Pre-built landing pages
✅ Email + text tools
✅ Team onboarding and training
✅ Live support from actual humans

No more guesswork. Just growth.

Book your free BoomCloud™ demo

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Final Thoughts: Build a Business That Doesn’t Rely on Hope

You can keep chasing insurance approvals, coupon chasers, and once-a-year check-ins.

Or…

You can build a business based on:

✅ Monthly revenue
✅ Loyal patients
✅ Systems that scale
✅ Offers that sell
✅ A brand that attracts

“Membership plans aren’t just a product — they’re your entire damn business model.”
– Jordon Comstock

Let’s build it.

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Bonus Resources

• BoomCloud™ Membership Software – Launch your plan in days

• How to Market Memberships – Free strategy guide

• Membership Plan Launch Kit – Templates, scripts, examples

• Dental Economics: Membership ROI – The numbers don’t lie

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Ready to Launch Your Membership Plan?

Schedule your BoomCloud™ demo here
Build your recurring revenue stream
Convert patients like crazy
Finally run a chiropractic business that works for you

No gimmicks. Just growth.

Let’s go.