“Most Chiropractic Marketing Companies Are Selling You Noise — Here’s What Actually Works”
Look, I’ve been around the block with chiropractic marketing companies.
Some will sell you flashy websites.
Some will promise you “500 new patients in 30 days.”
Some will convince you that if you just post on Instagram three times a week, the money will roll in.
But here’s the truth: If your marketing doesn’t drive long-term patient loyalty and predictable revenue, it’s just noise.
The real winners? The practices that use their marketing company to build and grow a membership program that makes each patient worth 2X–4X more while locking in loyalty for years.
STORY: How Dr. Jake Fired His Marketing Company and Doubled His Revenue
Dr. Jake was tired of paying thousands to a chiropractic marketing company that sent him leads that never converted.
The patients came in for the $29 “new patient special,” took their adjustments, and vanished like a magician’s assistant. ✨
Then, a friend told him about a different approach:
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Hire a marketing company that specializes in membership-based growth.
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Integrate BoomCloud™ to manage MRR & ARR.
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Focus on revenue per patient, not just “new patient count.”
What happened next:
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His new marketing company ran campaigns tied directly to his membership program.
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They built a 12-month campaign calendar to eliminate seasonal revenue dips.
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They trained his staff on internal marketing to close more memberships in-office.
12 months later:
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196 new members
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MRR: $20,580
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ARR: $246,960
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Membership patients spent 3.9x more than non-members
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Patient retention jumped from 54% → 92%
Why the Right Marketing Company Changes Everything
The lightbulb moment for Dr. Jake?
“Leads are worthless unless they stay and spend.”
Most chiropractic marketing companies sell you volume.
The right one sells you value — by helping you create a patient experience so good they never leave.
When that’s built around a BoomCloud™ membership program, you:
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Predict your monthly cash flow
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Increase ARPP (Average Revenue Per Patient)
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Spend less chasing new patients and more maximizing your current ones
MEMBERSHIP-DRIVEN MARKETING: THE SECRET SAUCE
When your marketing company focuses on memberships, you:
✅ Drive predictable MRR & ARR — no more rollercoaster revenue.
✅ Boost retention with loyalty perks and structured care plans.
✅ Create scalable systems your staff can run without you micromanaging.
WHAT THE BEST CHIROPRACTIC MARKETING COMPANIES DO DIFFERENTLY
1️⃣ Build Around Your Core Offer
Your membership plan is the centerpiece — everything else points to it.
2️⃣ Create a 12-Month Marketing Calendar
No more random promos — every month has a clear campaign tied to patient retention.
3️⃣ Integrate Multi-Channel Marketing
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Internal marketing for warm leads in your office
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Email automation to nurture leads into members
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SEO and blogs to drive high-intent organic traffic
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Social media with real patient stories
4️⃣ Train Your Team ️♂️
Your staff becomes your best marketing asset when they can confidently explain your membership program.
5️⃣ Track MRR, ARR, and ARPP
BoomCloud™ makes it easy to know exactly what’s working and what’s not.
CASE STUDY: Marketing Company + BoomCloud™ = Growth Machine
Practice type: Urban wellness chiropractic clinic
Before:
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Spent $2,000/month on ads that brought in one-and-done patients
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No membership program
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Retention under 60%
After partnering with a membership-focused marketing company:
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165 active members in 8 months
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MRR: $16,250
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ARR: $195,000
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ARPP: 3.4x higher than before
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Retention: 91%
MARKETING CAMPAIGNS THAT ACTUALLY WORK
Member Appreciation Month – Give current members perks for referrals.
Testimonial Video Series – Share success stories from real patients.
Enrollment Week – Scarcity + urgency to drive sign-ups.
Referral Contests – Rewards for patients who bring in friends.
Local Partnerships – Partner with gyms or wellness studios for member benefits.
HOW MEMBERSHIP MARKETING MAXIMIZES REVENUE
Without a membership program, every month starts at zero.
With one, you:
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Start every month with guaranteed income
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Focus on upsells instead of constant lead generation
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Turn casual patients into loyal brand advocates
Your Next Steps
If you’re ready to work with a chiropractic marketing company that focuses on loyalty and recurring revenue:
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Download the Million-Dollar Membership Plan eBook – Get it here
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Take The Six-Figure Patient Membership Plan Course – Enroll here
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Schedule a Demo of BoomCloud™ – Book it here
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Create Your BoomCloud™ Account for FREE – Start here
WRAP-UP: Choose Strategy Over Noise
There are hundreds of chiropractic marketing companies out there.
Most will chase clicks, likes, and vanity metrics.
The smart ones? They’ll help you build a membership machine that runs year-round.
Choose the company that gives you predictable growth, higher patient loyalty, and an MRR you can count on.
