“Stop Guessing Your Way Through Marketing — Hire a Coach, Build a Membership, Print Money”
Let’s be honest…
Most chiropractors didn’t get into this game to be marketers. You got into it to help people feel better, move better, and live better.
But here’s the truth bomb :
If you can’t market, you can’t scale.
That’s where a chiropractic marketing coach comes in — someone who can give you a plan, hold you accountable, and help you turn your practice into a predictable cash machine.
And if that coach knows how to build your growth strategy around a membership program, you can expect 2X–4X more revenue per patient, higher retention, and steady, predictable Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR).
STORY: How Dr. Bryan Went From “Marketing Mess” to Membership Master
Dr. Bryan was doing what most chiropractors do:
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Posting random content on Facebook when he remembered
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Running Groupon deals that brought in one-and-done patients
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Relying on seasonal spikes (and praying in between)
Then he hired a chiropractic marketing coach.
The first thing his coach said:
“You’re not building a business. You’re running a slot machine.”
The fix?
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Build a 12-month marketing calendar.
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Anchor all campaigns around a BoomCloud™ membership plan.
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Track every marketing effort’s MRR, ARR, and ARPP (Average Revenue Per Patient).
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Focus on internal marketing to sell more memberships before chasing new patients.
12 months later:
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178 new members
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MRR: $19,320
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ARR: $231,840
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Membership patients spent 3.4x more than casual patients
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Retention rate jumped from 58% → 91%
Why a Marketing Coach Changes Everything
Here’s the lightbulb moment :
Without a coach, you’re making guesses. With a coach, you have a system.
A chiropractic marketing coach:
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Holds you accountable to execute consistently.
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Brings proven campaigns you can copy and implement.
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Shows you how to build marketing funnels that drive patients straight into your membership program.
Why membership focus is key:
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Membership patients have a longer lifetime value (LTV).
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Predictable MRR & ARR smooth out cash flow.
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You stop chasing volume and start building value.
WHAT A CHIROPRACTIC MARKETING COACH WILL HELP YOU DO
Here’s the playbook a good coach will bring to the table:
1️⃣ Create Your Signature Offer
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A membership plan patients can’t resist.
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Clear tiers (basic, premium, VIP).
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Bonuses and scarcity to drive sign-ups.
2️⃣ Build Your 12-Month Campaign Calendar
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Seasonal campaigns tied to your membership program.
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Monthly internal marketing pushes.
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Blog and video topics mapped out in advance.
3️⃣ Master Internal Marketing
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Train your team with membership scripts.
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Display member-only perks in your lobby.
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Celebrate new sign-ups publicly.
4️⃣ Run Content That Converts
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Blog posts and videos that rank locally.
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Social proof stories from members.
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Educational posts that naturally pitch membership.
5️⃣ Track MRR, ARR, and ARPP
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Know exactly what each patient is worth.
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Optimize campaigns to boost ARPP.
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Focus on upgrades, add-ons, and long-term retention.
REAL-WORLD CASE STUDY: BoomCloud™ + Coaching
Practice type: Suburban family chiropractic clinic
Before:
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No consistent marketing
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No membership program
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Low patient retention
After 9 months with a marketing coach + BoomCloud™:
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154 active members
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MRR: $14,780
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ARR: $177,360
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ARPP increased by 3.7x
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Team now pitches memberships daily without hesitation
COOL MARKETING IDEAS FROM A COACH
VIP Member Email Club – Early access to offers & events.
Mini Video Series – 3 videos teaching posture, mobility, and pain relief → CTA for membership.
Enrollment Week – Scarcity window for joining the membership plan.
Referral Challenge – Members compete for prizes by referring friends.
Local Biz Partnerships – Membership perks at local gyms, yoga studios, or massage clinics.
HOW A COACH HELPS OPTIMIZE REVENUE PER PATIENT
A good chiropractic marketing coach isn’t just getting you more patients.
They’re helping you:
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Increase patient value with membership tiers
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Boost upsell and cross-sell rates
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Reduce churn with loyalty perks
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Predict growth months ahead using MRR/ARR data
BoomCloud™ is your software partner to track, bill, and manage all of it without headaches.
Your Next Steps
If you’re ready to turn your practice into a marketing and membership powerhouse:
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Download the Million-Dollar Membership Plan eBook – Get it here
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Take The Six-Figure Patient Membership Plan Course – Enroll here
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Schedule a Demo of BoomCloud™ – Book it here
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Create Your BoomCloud™ Account for FREE – Start here
WRAP-UP: Coaching + Membership = Chiropractic Growth on Steroids
Hiring a chiropractic marketing coach isn’t an expense — it’s a multiplier.
When they help you build campaigns that funnel directly into your BoomCloud™ membership program, you’re no longer guessing. You’re scaling.
Stop playing small. Get a coach, build your membership program, and watch your MRR, ARR, and patient loyalty skyrocket.
