Chiropractic Facebook Ads: How to Turn Clicks into Recurring Revenue

September 06, 2025
Topics: Chiropractor
Written by: Keilani

Stop Burning Cash on Facebook Ads That Don’t Work

Chiropractors, let’s be honest—running chiropractic Facebook ads often feels like playing the lottery. You boost a post, cross your fingers, and hope new patients magically show up.

Spoiler: hope isn’t a strategy.

But what if you could run ads that not only get patients through your doors… but also lock them in for predictable monthly revenue?

That’s the power of pairing Facebook ads with a membership program. Instead of chasing one-off adjustments, you’re building MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue) that scale like Netflix.


How Dr. Sarah Turned $500 in Ads into $36,000 in ARR

Dr. Sarah, a chiropractor in Texas, used to throw money at Facebook ads just to see her appointment book fill up for a week. But then… crickets. Patients came once, then disappeared.

Enter BoomCloud™ and a new ad strategy:

  • Step 1: She created an irresistible membership offer: “Unlimited adjustments + perks for $99/month.”

  • Step 2: She ran a simple Facebook ad targeting locals: “Ditch insurance. Get chiropractic care on your terms.”

  • Step 3: She linked the ad directly to her membership sign-up page.

The results?

  • $500 ad spend → 30 new members.

  • $2,970 in new MRR.

  • $35,640 ARR.

That’s a 71X return on ad spend (ROAS).


Why Facebook Ads + Memberships = Predictable Practice Growth

Here’s why chiropractors should stop running ads for one-off visits and start using Facebook ads to sell memberships:

  • Patients are stickier. Membership patients commit long-term.

  • Revenue is predictable. One ad = recurring payments for months.

  • Patients spend more. Studies show membership patients spend 2–4X more.

  • You control your growth. You’re not dependent on insurance headaches.

Instead of chasing “$29 new patient specials,” you’re building a chiropractic membership empire.


The Shift From “Leads” to “Loyalty”

Here’s the mindset shift most chiropractors need:

Old model: Run Facebook ads → get cheap leads → chase them for another appointment.
New model: Run Facebook ads → convert them into members → keep them paying monthly.

The epiphany is simple: you don’t need 1,000 patients—you just need 300 loyal members paying monthly.

Facebook ads are the fastest way to get those 300 people. Memberships (powered by BoomCloud™) keep them.


Case Study: A BoomCloud™ Practice That Doubled Their Revenue With Ads + Memberships

A California practice partnered with BoomCloud™ to run membership-focused Facebook ads. Their funnel looked like this:

  • Ad: “$89/month membership for unlimited adjustments. Stop stressing about insurance.”

  • Landing page: Straightforward sign-up form powered by BoomCloud™.

  • Follow-up email sequence: Patient testimonials + deadline-based incentives.

Results:

  • 45 new members in 3 weeks.

  • $4,005 new MRR.

  • $48,060 ARR.

  • Doubled revenue in 6 months.

BoomCloud™ handled the recurring billing + tracking, while Facebook ads kept fueling the growth.


Chiropractic Facebook Ads That Actually Convert

Here’s your swipe file of ideas you can steal

Ad Angles That Work:

  • “Insurance-free chiropractic care for one low monthly fee.”

  • “Unlimited adjustments. One predictable price.”

  • “Your back will thank you. Your wallet will too.”

Creative Ideas:

  • Videos of adjustments (people LOVE them).

  • Patient testimonials.

  • Simple text graphics with membership pricing.

⚡ Call-to-Actions That Drive Clicks:

  • “Join today → Feel better tomorrow.”

  • “Ditch insurance → Join our membership plan.”

  • “Stop guessing → Get predictable chiropractic care.”


The Data That Proves It

Still think Facebook ads are just for cat videos? Think again:

  • Facebook ads reach 2.9 billion people monthly.

  • The average Facebook ad click-through rate in healthcare = 0.83% (above average).

  • Membership patients spend 2–4X more than non-members.

  • Clinics with recurring revenue grow 30–50% faster.

When you combine chiropractic Facebook ads with BoomCloud™ memberships, you’re not just buying leads—you’re building recurring income.


Stop Selling Appointments, Start Selling Memberships

Chiropractic Facebook ads are powerful. But only if you use them to sell loyalty, not one-offs.

Here’s your playbook:
✅ Run Facebook ads that promote memberships.
✅ Track MRR + ARR with BoomCloud™.
✅ Optimize revenue per patient.
✅ Watch your practice scale like never before.

The days of gambling with Facebook ads are over. It’s time to build a predictable, profitable practice—one membership at a time.


Take Action Now

  • Download the Million-Dollar Membership Plan EbookClick Here

  • Take The Six-Figure Patient Membership Plan CourseClick Here

  • Schedule a Demo of BoomCloud™ & Learn How to Manage & Grow Your Membership PlanClick Here

  • Create Your BoomCloud™ Account for FREEClick Here

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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