Chiropractic Facebook Ads: Hook, Story, Offer — and the $79/mo Strategy That Prints Revenue

June 06, 2025
Topics: Chiropractor
Written by: Jordon Comstock

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Sample Chiropractic Facebook Ads (That Actually Convert)

Let’s be honest: most chiropractic Facebook ads are about as exciting as a neck brace.

You’ve seen ’em:
“Free exam + X-ray!”
“Feeling stiff? Come see us!”
“Back pain? We adjust!”

Yawn.

These ads don’t get clicks. They get scrolled past faster than a HIPAA compliance meme.

I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to show you exactly how to write sample chiropractic Facebook ads that stop thumbs, book visits, and scale revenue with a real offer—your membership plan.

Let’s get to it.


The Copywriting Framework: Hook – Story – Offer

You don’t need a marketing degree or a wizard copywriter. You need this simple (but savage) framework:


HOOK – Make ’Em Stop Scrolling

This is your headline + image combo. It needs to hit them with a pain point or curiosity bomb.

Killer Hook Examples:

  • “Still Paying $87 Per Adjustment? You’re Doing It Wrong.”

  • “No Insurance? You’ll Love This Plan.”

  • “Join Our $79/Month Unlimited Adjustment Club (First Month Free)”

Visuals That Work:

  • X-ray comparisons

  • Happy patient giving a thumbs up

  • Explainer video showing a care plan breakdown


STORY – Show the Solution (Not Just the Service)

This is the caption that explains your value prop. Tell a mini story.

Example:

“Jessica came in with migraines that wrecked her sleep. She couldn’t focus at work. She joined our $79/month wellness plan—now she’s sleeping better and hasn’t popped an Advil in months. No insurance needed. Just consistent care, simplified.”

BoomCloud™ Pro Tip:
Include the transformation, not just the treatment. People buy results, not cracks and pops.


OFFER – Make It Irresistible + Actionable

This is your CTA. It’s gotta be clear, compelling, and convert-ready.

CTA Examples:

  • “Join our $79/month plan today and get your first massage FREE.”

  • “Sign up for our Wellness Plan and save 30% on your next 3 visits.”

  • “Click to see what’s included in our $149/month Family Membership.”

Link that button to a BoomCloud™-powered landing page where they can:

  • Learn more

  • Join the plan

  • Schedule a visit

  • Pay online (BoomCloud™ makes it stupid easy)


Real Practice Win: Align Chiropractic’s Facebook Funnel

Before BoomCloud™:

  • Ran $47 exam ads with low ROI

  • Only 38 active plan patients

  • No backend system for post-ad follow-up

After launching a Facebook campaign with a membership offer:

  • 643 Active Members

  • $28,935 MRR

  • $347,220 ARR

  • 2.8X increase in ad-to-appointment conversion

  • Membership patients said “yes” to treatment 3x more often

The ad featured:

  • Hook: “Pay Once a Month. Get Adjusted Every Week.”

  • Story: A 3-sentence caption with a client result

  • Offer:  Membership plan → $79/month

The funnel worked. Because the offer made sense.


Pro Tips for Chiropractic Facebook Ads

1. Use Video When You Can

  • Show behind the scenes

  • Introduce your plan

  • Share patient success stories

2. Retarget Like a Pro

  • Use Facebook Pixel to retarget visitors who didn’t sign up

  • Show testimonials and time-limited promos to bring them back

3. Use Emojis + Bullet Points in Captions
Keep it visual. Break up walls of text.

4. Build a Landing Page That Converts

  • Headline that matches your ad

  • Bullet list of what’s included

  • FAQs to eliminate objections

  • BoomCloud™ signup button


Why Membership Plans Make Your Ads Work Harder

Let’s be real — Facebook ads cost money. And if all you’re selling is a single $49 visit, you’re burning cash like a PPO contract in a bonfire.

With a BoomCloud™ membership plan:

  • Every signup = recurring revenue

  • Patients show up more

  • Case acceptance increases (by 3X, according to our data)

  • You build loyalty and predictability

You’re not just running an ad. You’re building a subscription business—like Netflix, but for backs.


✍️ Sample Chiropractic Facebook Ad Copy (You Can Steal)

Image:
Smiling patient holding a “Pain-Free” sign
Headline:
“No Insurance? No Problem. Join Our $79 Wellness Plan.”

Caption:

“Sick of paying $80 per adjustment? Our members pay $79/month for up to 4 visits—plus perks like discounts on massage, wellness consults, and no hidden fees. No insurance. No surprise bills. Just results.”

CTA Button:
“Learn More” → BoomCloud™ signup page


Final Word: Stop Posting. Start Converting.

If your Facebook ads are chasing cold leads without a backend offer, you’re not marketing—you’re donating money to Zuck.

The fix?

  • A membership offer that prints monthly revenue

  • A funnel that captures leads, books visits, and auto-renews

  • Ads that speak directly to what people actually want—affordable, consistent care

BoomCloud™ makes it all possible—and profitable.


Ready to Launch a Facebook Ad Funnel That Actually Pays You Monthly?

Start Now at BoomCloudApps.com

How to Grow My Chiropractic Clinic


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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