Your Email List Is a Goldmine (But You’re Probably Ignoring It)
Let’s be real. Most chiropractors treat their email list like that dusty box of holiday decorations in the garage—they know it’s there, but they rarely use it.
But here’s the deal: email is still the #1 ROI channel in marketing. According to Campaign Monitor, for every $1 you spend on email marketing, you can expect an average return of $42.
Now imagine pairing chiropractic email marketing with a membership program that patients actually love. Instead of chasing one-time appointments, you’re building a predictable stream of Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR).
Your inbox isn’t just for sending appointment reminders. It’s a sales engine for loyalty, retention, and long-term growth.
How Dr. Mike Made $9,600 from One Email Campaign
Dr. Mike, a chiropractor in Arizona, had a decent practice but was constantly chasing insurance reimbursements. His email list? About 2,500 patients, barely touched.
One day, he decided to run an email campaign promoting his chiropractic membership program through BoomCloud™. Here’s what he did:
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Sent a simple email: “Stop paying insurance. Start saving with our $99/month membership plan.”
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Highlighted the perks: unlimited adjustments, discounts on supplements, priority scheduling.
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Added a big, fat CTA button: “Click here to join.”
The result?
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48 patients signed up within 10 days.
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That’s $4,752 in new MRR.
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Which equals $57,024 ARR.
All from a single email.
Why Email + Memberships = Chiropractic Growth on Autopilot
Most chiropractors send boring newsletters no one reads. Patients don’t care about your “National Spine Health Month” article. They want value, savings, and convenience.
Here’s why email marketing your membership plan is a game-changer:
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It builds loyalty. Membership patients commit for months, not just one adjustment.
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It increases revenue per patient. Studies show membership patients spend 2–4X more.
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It’s scalable. One email can reach hundreds or thousands of patients instantly.
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It compounds. Every membership sign-up adds to your recurring revenue.
Instead of spending thousands on ads, your email list becomes your most profitable marketing channel.
The Shift from “Appointment-Based” to “Membership-Based” Mindset
Here’s the lightbulb moment:
You’re not just a chiropractor. You’re building a recurring revenue model that behaves like Netflix or Spotify.
The old model = endless chasing.
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“When will this patient come back?”
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“Will insurance cover this adjustment?”
The new model = predictable income.
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Patients are subscribed.
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Revenue is consistent.
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Growth is measurable (MRR, ARR, churn, retention).
Email is the bridge between the old model and the new. With the right message, your email list can transform into a loyal membership base.
Case Study: BoomCloud™ + Chiropractic Email Marketing = Predictable Revenue
One BoomCloud™ practice in California ran a 3-part email series to launch their new membership program:
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Email 1: “Say goodbye to insurance headaches. Say hello to chiropractic care made simple.”
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Email 2: Patient testimonial highlighting cost savings and better care.
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Email 3: Deadline: “Join by Friday and get a free massage with your membership.”
The results:
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65 sign-ups in 2 weeks.
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$6,435 in new MRR.
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$77,220 in ARR.
By managing memberships inside BoomCloud™, the clinic tracked metrics like churn rate, average revenue per patient, and growth in real time.
Chiropractic Email Marketing Tactics That Actually Work
Ready to dominate your inbox? Here’s your playbook:
Segmentation = Magic
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Segment by inactive patients → send “We miss you” campaigns.
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Segment by frequent visitors → upsell into memberships.
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Segment by new patients → nurture them into loyalty.
Make It Fun, Not Boring
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Subject lines that pop: “Your back called. It wants this deal.”
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Use emojis to stand out: “Unlimited Adjustments for $99/month ”
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Keep copy short, punchy, and benefit-driven.
Always Track Results
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Open rates (goal: 30%+).
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Click-through rates (goal: 5%+).
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Conversion into memberships.
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Growth in MRR + ARR.
The Data That Backs It Up
Still think email is outdated? Check this out:
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99% of people check email daily.
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Email marketing ROI = 4,200% (DMA).
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Membership patients spend 2–4X more.
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Practices with predictable recurring revenue grow 30–50% faster.
When you combine chiropractic email marketing with BoomCloud™ memberships, you’re not just sending messages—you’re building a revenue machine.
Your Inbox Is Your Secret Weapon
Most chiropractors are sleeping on their email lists. Don’t be one of them.
✅ Launch email campaigns promoting memberships.
✅ Use BoomCloud™ to manage recurring revenue.
✅ Track MRR, ARR, and revenue per patient.
✅ Watch your practice grow while your competition chases insurance payments.
The best part? Your email list costs nothing to use. It’s pure upside.
Take Action Now
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Download the Million-Dollar Membership Plan Ebook → Click Here
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Take The Six-Figure Patient Membership Plan Course → Click Here
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Schedule a Demo of BoomCloud™ & Learn How to Manage & Grow Your Membership Plan → Click Here
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Create Your BoomCloud™ Account for FREE → Click Here
