Why Most Chiro Marketing Tips Are Garbage
Let’s cut through the fluff.
Most “chiro marketing tips” you find online sound like this:
-
“Run a Facebook ad with a $19 exam special.”
-
“Offer a free massage to new patients.”
-
“Print flyers and hand them out at the farmer’s market.”
Really? That’s not marketing — that’s begging.
The problem? These tactics attract cheap, one-and-done patients who ghost after a single adjustment. And meanwhile, you’re stuck on a hamster wheel of constantly chasing new leads instead of building long-term wealth.
Here’s the truth bomb : real chiropractic marketing isn’t about just getting leads. It’s about building loyalty, retention, and predictable recurring revenue.
That’s where membership programs step in and crush every other tactic.
Dr. Sarah’s Escape from Coupon Hell
Meet Dr. Sarah.
For years, she played the marketing game everyone told her to play.
-
$29 new patient exam specials.
-
Groupon deals.
-
Endless discounts.
And guess what? She was drowning.
Sure, her phone was ringing. But her patients weren’t sticking around. Cash flow was unstable. Payroll was stressful. Marketing spend felt like lighting money on fire.
Then she had her epiphany moment: “What if instead of discounting my care, I created a membership program where patients pay monthly, get consistent care, and actually stick around?”
Enter BoomCloud™.
She launched:
-
$79/month wellness membership (2 adjustments + discounts on supplements).
-
$149/month family plan (4 adjustments + perks).
Six months later:
-
130 members signed up.
-
$10,270 in new MRR (Monthly Recurring Revenue).
-
$123,240 in predictable ARR (Annual Recurring Revenue).
-
Membership patients spent 3x more annually than her traditional patients.
Sarah went from stressed-out marketer to CEO of a recurring revenue machine.
The Real Chiro Marketing Tips You Should Be Using
Forget the clickbait. Here are the marketing tips that actually move the needle in your practice:
Top Chiro Marketing Tips That Work in 2025
-
Market Memberships, Not Discounts – Discounts attract bargain hunters. Memberships attract loyal patients.
-
Leverage Story-Based Ads – Share member success stories in ads and on social media.
-
Promote Predictability – Patients love predictable pricing. Market your membership plan as a stress-free health investment.
-
Educate Instead of Sell – Post videos explaining why chiropractic is a long-term wellness lifestyle, not a quick fix.
-
Track the Metrics That Matter – Leads don’t pay the bills. MRR, ARR, and revenue per patient do.
Why Memberships Are the Marketing Cheat Code
Here’s the mindset shift:
Old Way of Marketing Chiropractic:
-
Chase new leads every month.
-
Attract deal hunters who churn fast.
-
Live with unpredictable cash flow.
New Way with Memberships:
-
Patients commit monthly.
-
Revenue becomes predictable.
-
Marketing focuses on loyalty instead of desperation.
The epiphany is this: you don’t need more new patients. You need better revenue per patient. And membership patients spend 2x to 4x more annually.
That’s not marketing hype. That’s data.
Case Study: Dr. Tom’s BoomCloud™ Success Story
Dr. Tom’s practice was doing “okay.” He had a decent flow of new patients but struggled to scale. His monthly revenue looked like a heart monitor — spikes one month, flatlines the next.
Then he added BoomCloud™ to manage his membership program.
Here’s what happened:
-
175 members enrolled within 9 months.
-
$15,225 in new MRR.
-
$182,700 in ARR.
-
Membership patients spent 3.7x more annually than his standard patients.
The kicker? His marketing budget went down by 40% because membership referrals exploded.
7 Chiro Marketing Tips That Don’t Suck
Let’s turn this into a practical playbook you can use tomorrow
-
Sell Wellness, Not Discounts
Position your membership plan as a long-term health investment. -
Create Patient Stories on Video
Authentic, raw testimonials crush polished ads. -
Run Facebook & Instagram Ads for Memberships
Ads that say “$79/month unlimited care” perform better than “$19 exam.” -
Track MRR & ARR Like a SaaS Company
Your practice is a subscription business — treat it like one. -
Leverage Referrals from Members
Membership patients are more likely to bring in friends & family. -
Email Your Patients Regularly
Promote your membership plan with email campaigns and patient education. -
Measure Revenue Per Patient, Not Just Leads
One loyal membership patient > five coupon-chasers.
The Data Doesn’t Lie
-
Average patient annual spend: $750–$1,000 (source: Chiropractic Economics).
-
Membership patient annual spend: $2,500–$3,000.
-
Membership patients refer 3x more new patients.
-
Practices running BoomCloud™ membership programs see ARR growth of 6-figures in under a year.
Translation? The right marketing tip is not “spend more on ads.” It’s optimize your patient revenue model.
The Best Chiro Marketing Tip Is Loyalty
Forget chasing clicks, discounts, and one-time patients.
The most powerful chiro marketing tip is this: build loyalty through a membership program.
When you do that, you:
✅ Create predictable recurring revenue
✅ Turn patients into raving fans
✅ Spend less on ads while making more per patient
That’s not just marketing — that’s scaling smart.
Ready to Transform Your Chiropractic Marketing?
-
Download the million-dollar membership plan ebook – Click Here
-
Take The Six-Figure Patient Membership Plan Course – Click Here
-
Schedule a Demo of BoomCloud™ – Click Here
-
Create Your BoomCloud™ Account For FREE – Click Here
