Botox and Dental Work: 7-Figure Growth Secrets with Membership Plans

You know what’s more powerful than getting a perfect gummy‑smile or wrinkle‑free forehead?

Getting a steady monthly income for doing it. Imagine a world where your patients don’t just show up when their insurance covers it—or when they remember—but subscribe to your care. Especially when your offering includes high‑margin add-ons like botox and dental work.

Here’s the harsh truth: relying on per‑case billing and insurance is like fishing in a pond that’s slowly drying up. Meanwhile, practices using membership models are building rivers of recurring cashflow. And guess what boosts their gains? Offering aesthetic services like botox, combined with dental care, under a membership umbrella.

In this article, I’ll walk you through the Story, the Epiphany Bridge, and the Offer (in proper Brunson/Kennedy style) — showing how bundling botox + dental work into a membership plan can double, triple, or quadruple your revenue per patient, build loyalty, and scale your practice. We’ll also dig into a case study of a practice scaling with BoomCloud™, talk MRR, ARR, and show how membership patients spend more.

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Story
Dr. Sara had a thriving dental clinic in Phoenix. Her hygiene chairs were always full, her crowns got placed monthly, and she’d recently added botox and dermal filler services for patients who asked. But there was a problem: revenue swung wildly month to month. One quarter she hit her goals, the next she was begging her team for more “cases.” Insurance write-offs, no-shows, treatment denials—it all chipped away at her peace of mind.

One evening she stumbled upon a blog post showing how practices were making $20,000+ in Monthly Recurring Revenue (MRR) by launching membership plans. She thought, Could I do that with botox + dental bundled?

She took a leap: launched a “Smile + Smooth” membership plan. For $99/month, patients got two cleanings, exam + x‑rays, 15 % discount on general treatment, one botox unit package credit, and priority booking. She used BoomCloud™ to automate signups, billing, renewals, and analytics.

Within 12 months:

• She had 450 members

• MRR hit $44,550

• ARR (Annual Recurring Revenue) forecast: ~$534,600

• Her botox + dental patients spent 2.5× more than non-members

• Treatment acceptance soared, and her cashflow smoothed out

She went from being at the mercy of PPOs and Feast‑or‑Famine revenue to being the CEO of a subscription health aesthetic firm.

She crossed the Epiphany Bridge when she realized: People don’t just want a procedure—they want confidence, regular maintenance, and trust. If they pay monthly, they show up. And when they show up, you get to upsell.

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Solution

Here’s what I propose to you: build a botox + dental membership program to lock in your patients, increase their spend, and create predictable revenue. Use the same frameworks that SaaS companies use—MRR, ARR, churn, LTV (lifetime value)—to manage your practice.
To help you do that, here’s a roadmap:

1. Define your membership tiers (e.g. Basic Dental, Dental + Botox, VIP Aesthetic)

2. Price them to include preventive care + a “credit” or discount for botox or aesthetic services

3. Use a robust membership management platform (like BoomCloud™) to automate billing, renewal, analytics

4. Train your front desk & clinical team to offer the membership at every patient contact

5. Track KPIs: MRR, ARR, member churn, revenue per member, case acceptance

6. Iterate and upsell (e.g. premium aesthetic bundles, neuromodulators, whitening)

The magic is: membership patients spend more—because they’ve “bought into” your ecosystem. They don’t hesitate when you recommend a filler or botox because they feel like insiders.

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Why Membership Works Better than Insurance or One‑Off Billing

• Psychology of Commitment: If someone pays monthly, they’re mentally committed to using the service (i.e. show up for maintenance).

• Predictable Cash Flow: Instead of waiting for insurance reimbursements, you collect monthly.

• Higher Case Acceptance: When members already invested, they’re more willing to green‑light elective or cosmetic add-ons.

• Reduced Churn & Better Retention: Patients stick to you, not to the plan that pays more.

• Better Valuation & Exit Value: Buyers of practices reward predictable recurring revenue streams.

According to BoomCloud’s data, membership patients spend 2× to 4× more over time compared to non-members under PPO models. Practices using BoomCloud reported 3× spend in case acceptance and 5× more active patients. Some DSOs claim membership patients spend 5.2× more.

Membership plans also help with metrics:
- MRR: monthly recurring revenue
- ARR = MRR × 12 (minus churn)
- Revenue per Patient (RPP or RPU)
- Churn / retention
- Lifetime Value

These are not vanity metrics—they are the levers that grow your practice without hiring ten more staff or chasing more new patients.

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Case Study: BoomCloud™ Powers a Membership Aesthetic + Dental Practice

Let’s zoom into a real-world (semi‑fictionalized for confidentiality) clinic, Bright Aesthetic & Dental, adopting a membership model using BoomCloud™.

Baseline:

• 1,200 active patients

• 80% of revenue via PPO insurance

• Botox & filler revenue trickling (10% of total)

• Monthly revenue swings of ± 20%

• AR (accounts receivable) lagging

Launch (Month 0–3):

• Created three tiers: Basic Dental ($49/mo), Dental + Botox ($99/mo includes $25 credit), VIP Aesthetic ($149/mo includes $50 credit + whitening)

• Onboarded BoomCloud™, integrated with site, staff training

• Promoted in hygiene ops, welcome packets, website

Results at Month 12:

• 520 membership patients

• MRR: $38,000

• ARR: ~$456,000

• Churn: 8 % monthly (improving)

• Average revenue per member: $1,150/year vs non-members ~$400/year (2.9×)

• Botox + aesthetic revenue from members jumped 4× vs previous year

• Case acceptance among members: 72%, vs 45% non-member

• No-show rates decreased 35%

By Year 2, membership base hits ~850. They decide to drop a few PPO plans that underpay and lean heavier into membership + aesthetic revenue. Their valuation multiples when selling? Boosted thanks to high recurring income and patient loyalty.

That’s the power of bundling botox and dental work into a subscription model.

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MRR, ARR, and Why You Must Get Friendly with Them

• MRR (Monthly Recurring Revenue): Total monthly membership fees collected. This is your predictable “base pay.”

• ARR (Annual Recurring Revenue): MRR × 12 (minus churn/discounts). Great for forecasting.

• Churn Rate: The % of members who drop out monthly or annually.

• Lifetime Value (LTV): Average revenue you extract per member over their lifespan.

In healthy membership practices:

• Member retention often exceeds 80%–90% annually

• Churn often sits under 10–15% annually

• Revenue per member (including elective/add-ons) ranges 2×–4× or more above baseline dental-only patients

When you optimize revenue per patient, you don’t need to chase new patients as hard. You extract more value (ethically) from existing relationships. That’s the fastest lever for scaling.

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The Best Way to Grow: Optimize Revenue per Patient

Instead of throwing ad dollars at “get 50 new patients,” the smarter path:

1. Turn your existing patients into members.

2. Upsell them botox, whitening, lasers, cosmetic dentistry.

3. Reduce friction: automate billing, communications, renewals.

4. Track KPIs & iterate.

When you increase RPP (revenue per patient), everything else starts falling into place: better margins, fewer write-offs, more referrals, happier staff.

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Implementation Tips & BoomCloud™ Capabilities

Here are tactical moves + what BoomCloud™ offers you:

• Tiered Memberships: create aligned plans (preventive-only, preventive + botox, premium aesthetic)

• Credits or Discounts: include a botox “credit” or discount to make the plan feel premium

• Auto Billing & Decline Handling: BoomCloud automates renewals, handles card declines, catch-up payments

• Analytics Dashboard: see MRR, ARR, churn, revenue per member, case acceptance

• Marketing Tools & Templates: landing pages, email flows, in-office collateral

• Patient Portal & Online Signup: allow patients to enroll online

• Compliance & HIPAA: secure data handling, encryption

• Integration with PMS / software: works alongside your existing systems

Start simply. Don’t over-engineer. Launch a base plan, test, learn, iterate. Promote every touchpoint: website, chairs, reception, social media.

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Botched Assumptions & Counterarguments

• “But people won’t subscribe to botox.” Actually, when presented as “maintenance care” (like your skin, teeth, body), many will. You’re selling confidence, not injections.

• “It’s too complex.” With automated software (BoomCloud™), the complexity is handled.

• “We might cannibalize existing customers.” Possibly — but that’s okay if your total revenue per patient rises.

• “We’ll lose insurance referrals.” You don’t need every PPO. You can remain in a few, but let membership become the growth engine.

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FAQs

How many members do I need to make membership worthwhile?
If your average membership fee is $70/mo, 200 members give ~$14,000 MRR. That’s a solid supplement. If they spend 2× more on electives, you’re making real profit.

Can I bundle botox + dental without confusing patients?
Yes—design simple packages (“Smile + Smooth”) and train staff to present the value: regular care + aesthetic maintenance under one monthly payment.

Is BoomCloud™ easy to use?
Yes. It’s designed specifically for dental and aesthetic practices, with automated billing, analytics, and membership management.

What if a patient drops membership?
Treat it like churn. Try winback campaigns. Show them value, discounts. Even passive membership patients reduce risk compared to pure cash.

Does this only work for practices with many cosmetic services?
No. Even if aesthetic add-ons are 20% of your volume, bundling them into a membership improves loyalty and revenues — and gives you a launchpad to grow them further.

Do buyers value membership revenue?
Highly. Practices with strong recurring revenue often command a 15–30% higher valuation multiple.

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Conclusion

Look, bottlenecking your growth on insurance approvals, new patient acquisition, and hoping people “just say yes” is outdated. The real leverage is turning botox and dental work into a subscription ecosystem. The moment your patients pay you monthly, you’re no longer guessing—you’re scaling.

You are not in the business of selling procedures—you’re selling confidence, care, trust. And you deserve a business model where your efforts are rewarded predictably. Launch a membership, automate with BoomCloud™, track MRR/ARR/churn, and watch your practice transform from feast‑or‑famine to fortress.

If you’re ready to build your own “Smile + Smooth” Netflix for patients, here are your action steps:

• Download the Million‑Dollar Membership Plan eBook — https://boomcloud.myclickfunnels.com/million-dollar-book

• Take The Six‑Figure Patient Membership Plan Course — https://www.boomcloudapp.com/six-figure-membership-course

• Schedule a Demo of BoomCloud™ & Learn how to manage & grow your membership plan — https://boomcloudapps.com/demo-schedule/

• Create Your BoomCloud™ Account For FREE — https://www.boomcloudapp.com/main-online-demo-and-sign-up-page

You’ve got the story, you’ve got the plan. The next chapter? You build it, scale it, profit from it.