Alright, dentists, let’s get real & discuss the best dental marketing strategies—marketing your practice can feel like trying to floss a tiger’s teeth: tricky, risky, and sometimes downright chaotic. But what if I told you the secret to growing your practice is simpler than you think?
Here’s the not-so-hidden gem of best dental marketing strategies: pair a killer patient membership plan with a rock-solid marketing strategy, and you’ll have a practice that’s thriving, predictable, and dare I say it—stress-free.
Let’s dig into why membership plans are the GOAT (greatest of all time) and how smart marketing can help you attract high-value patients like a magnet for pearly whites.
Why Membership Plans Are One of the Best Dental Marketing Strategies
Think about it—insurance is clunky, confusing, and packed with red tape. Membership plans are the complete opposite: simple, transparent, and a win-win for both patients and practices.
Why Membership Plans Work
1. Steady Recurring Revenue
Membership plans create Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR), making your income as predictable as a calendar.
2. Higher Patient Spend
- PPO Patients: Spend an average of $500/year.
- Cash Patients: Spend around $950/year.
- Membership Patients: Spend $2,150/year, including their subscription fees.
Membership patients also say yes to treatment 40% of the time, compared to 38% for PPO patients and 24% for cash patients.
3. Loyalty That Lasts
Membership patients aren’t just clients—they’re family. They stick around longer, refer more people, and trust you with their care.
How BoomCloud™ Makes Memberships Easy
Managing a membership plan doesn’t have to be complicated. That’s where BoomCloud™ comes in.
What BoomCloud™ Does
- Automates Billing: Say goodbye to chasing payments.
- Tracks Revenue: See your MRR and ARR in real time.
- Custom Sign-Up Pages: Make it easy for patients to enroll online.
- SMS Campaigns: Send text reminders to uninsured patients to join your plan.
Learn More About BoomCloud™ Here: BoomCloud™ – Membership Plan Software
Pair Membership Plans With Smart Marketing Strategies
A membership plan is only as good as the marketing behind it. Here’s how to attract new patients and grow your practice like a boss & achieve the best dental marketing strategies
1. SEO That Puts You on the Map
Make sure your practice pops up when someone searches for “best dentist near me” or “affordable dental care.”
Tips to Dominate SEO
- Use local keywords in your website copy.
- Write blogs on topics like “Why Membership Plans Beat Insurance.”
- Claim and optimize your Google My Business profile.
Tool to Try: SEMrush for tracking and improving your rankings.
2. Social Media Marketing That Converts – Best Dental Marketing Strategies
Show off your personality and build trust by engaging with your audience on social media.
What to Post
- Patient testimonials about your membership plan.
- Before-and-after treatment photos.
- Promotions and referral program details.
Tool to Try: Later for scheduling posts and analyzing engagement.
3. PPC Ads That Attract High-Value Patients
Pay-per-click ads are a quick way to get in front of people actively searching for dental care.
Best Practices for PPC
- Target keywords like “affordable dental membership plans” and “dentist near me.”
- Include a clear call-to-action, like “Sign Up for Our Membership Plan Today!”
Tool to Try: Google Ads
4. Leverage Patient Reviews
Happy patients are your best marketing asset. Encourage them to leave reviews on Google, Yelp, and Facebook.
How to Get More Reviews
- Ask satisfied patients before they leave your office.
- Follow up with automated email or SMS requests.
Tool to Try: BirdEye
5. Referral Programs That Work – Best Dental Marketing Strategies
Membership patients love sharing their experience—give them a reason to refer their friends.
Example Program
- $50 credit for every referral who signs up for your membership plan.
- A free whitening session after three referrals.
Case Study: SmileTime Dental’s Membership Success
The Challenge
SmileTime Dental wanted to reduce their reliance on PPOs and attract more uninsured patients.
The Solution
They launched a membership plan with BoomCloud™ and paired it with SEO, social media, and referral programs.
The Results
- New Members Signed Up: 1,000 patients in the first year.
- Monthly Recurring Revenue (MRR): $40,000.
- Annual Recurring Revenue (ARR): $480,000.
- Patient Spend: Membership patients spent 3X more than PPO patients.
“BoomCloud™ made managing our membership program effortless, and the marketing strategies drove a flood of new patients,” says Dr. Smile Maker.
Final Thoughts: The Ultimate Marketing Combo – Best Dental Marketing Strategies
The best dental marketing strategy isn’t just about bringing in new patients—it’s about creating loyal, high-value relationships that grow your revenue year after year. Pair a patient membership plan with smart marketing, and you’ll have a practice that’s not just successful but unstoppable.
Ready to get started? Sign up for BoomCloud™ today and start building your membership empire.
Sign Up for BoomCloud™ Here: BoomCloud™ – Membership Plan Software
Now go out there, crush your marketing, and watch your practice thrive!
