Stop Running Facebook Ads That Just Get Likes
Let’s get real…
Most chiropractors are paying Zuckerberg good money for Facebook ads that look pretty but don’t pay the bills.
You know the ones—soft blue backgrounds, a smiling stock photo, “Back Pain Relief Today!” in Comic Sans. ♂️
They get a few likes, maybe a share… and then? Crickets.
Here’s the truth: Advertising on Facebook posts for chiropractors can be a gold mine—if you stop thinking of it as just an ad platform and start using it as a membership patient magnet.
How Dr. Mike Turned Facebook Into $12K in MRR
Meet Dr. Mike, a small-town chiropractor who was tired of chasing one-time patients. He wanted stability—predictable cash flow, less stress, and more time adjusting spines instead of running endless new-patient promos.
So, instead of another “$29 First Visit” Facebook ad, he partnered with BoomCloud™ to launch a ChiroCare Membership—a monthly plan that included adjustments, posture checks, and member-only discounts.
Then he started running Facebook ads that didn’t just sell an appointment—they sold the lifestyle of being a ChiroCare member.
In 8 months:
-
208 members joined
-
MRR: $12,480/month
-
ARR: $149,760/year
-
Membership patients spent 3.4x more annually than non-members
The Facebook Ad Formula That Works for Chiropractors
If you want Facebook ads to work for your practice, here’s your framework:
1. Lead With Lifestyle, Not Discounts ️♂️
People don’t want “care”—they want the results of care. Show videos of members living active, pain-free lives.
2. Use Membership Perks as the Hook
Instead of selling a single visit, advertise an exclusive plan with predictable care and perks.
3. Retarget Relentlessly
Your first ad plants the seed. The follow-up ads (especially video testimonials) close the deal.
Why One-Off Ads Are Killing Your Profitability
The “aha” moment?
When you advertise for one-off visits, you’re constantly paying to fill a leaky bucket. Patients come in once, and you’re back to square one.
But when you advertise your membership plan, every patient becomes recurring revenue—and Facebook turns from a cost into an investment.
Case Study: Retargeting That Printed Money
Dr. Sarah, a chiropractor in Austin, ran a short, raw video of herself explaining her VIP Wellness Plan. No fancy editing—just her, an iPhone, and passion.
She ran it to her local area, then retargeted anyone who watched 50%+ of the video with a “Join Now” offer.
In 60 Days:
-
65 new members at $40/month → $2,600 MRR
-
Average member spend: $1,200/year vs. $380 for non-members
-
Facebook ad spend: $900 → ROI of 346%
Facebook Ad & Post Ideas That Sell Memberships
-
Patient Success Stories – Before & after care, lifestyle changes
-
Pain Education – Explain how routine adjustments prevent bigger problems
-
Q&A Lives – Answer common back/neck pain questions
-
Member-Only Offers – “This deal is just for our ChiroCare family”
-
Behind-the-Scenes – Adjustments, equipment, staff personality moments
Why Membership Patients Spend 2–4x More
BoomCloud™ data + industry research show:
-
Non-members: $400–$500/year spend
-
Members: $1,200–$1,800/year spend
Why?
-
More frequent visits → more opportunities for care upgrades
-
Increased trust → higher acceptance of recommended treatments
-
Emotional investment → they want to maximize their plan
Pro Tips for Advertising on Facebook Posts for Chiropractors
-
Use short captions with a single clear CTA
-
Keep videos under 60 seconds for cold audiences
-
Always include subtitles—80% watch without sound
-
Split test images vs. video to see what converts best in your area
-
Track cost per membership sign-up, not just cost per click
Step-by-Step Membership Facebook Funnel
-
Create a Lifestyle Video – Show the benefits of being a member
-
Run Awareness Ads – Target locals with interests in wellness, fitness, or pain relief
-
Retarget Engagers – Serve them a direct membership offer
-
Follow-Up – Email + text reminders to complete sign-up
-
Onboard & Retain – Deliver on your membership promise so they stay for years
FAQs About Facebook Advertising for Chiropractors
Do I need a huge budget?
No. Some practices start with $10–$20/day and scale as ROI shows.
Can this work in competitive markets?
Yes—especially if your messaging is membership-focused instead of generic.
What if I don’t have a membership plan yet?
Get one. BoomCloud™ can set it up in days, and then your ads can actually sell something worth recurring revenue.
Stop Boosting Posts, Start Selling Memberships
Advertising on Facebook posts for chiropractors is only powerful when paired with a revenue model that compounds over time.
Memberships turn clicks into cash, ads into assets, and Facebook into a predictable patient machine. BoomCloud™ makes it simple.
Next Steps
-
Download the million-dollar membership plan ebook – Click Here
-
Take The Six-Figure Patient Membership Plan Course – Click Here
-
Schedule a Demo of BoomCloud™ – Click Here
-
Create Your BoomCloud™ Account For FREE – Click Here
