How Dentists Can Use Social Media Posts (and a Membership Program) to 4X Patient Value & Build MRR Like a Boss

December 06, 2025
Topics: Dental
Written by: Lisa Rasmussen

“It’s not about getting more patients—it’s about making each patient more valuable.”
Every smart dentalpreneur ever


What Most Dentists Are Getting Dead Wrong About Growth

You’re posting on Instagram, uploading before-and-afters, and even tossing around hashtags like #SmileGoals …
But still? Your schedule isn’t booked out, treatment acceptance is low, and your bank account’s yawning at you.

Here’s the harsh truth:
Dental practices are too obsessed with getting new patients from social media… instead of making existing patients more loyal, predictable, and profitable.

And that’s where a membership plan—powered by something like BoomCloud™—turns the whole game upside down.


Story: How One Practice Turned IG Likes Into Membership MRR

Let’s talk about Cedar Dental Group, a mid-sized practice in Arizona with 2 docs, 6 ops, and zero time to waste.

They were killing it on social media—decent engagement, slick reels, beautiful smiles—but no real revenue growth. Patients weren’t showing up regularly, treatment plans were left cold, and cancellations were brutal.

Then the founder heard Jordon Comstock speak at a CE event…

He said something that stuck:

“Membership patients spend 2–4X more because they trust you and have skin in the game.”

The doc had an epiphany: Why not use social media to build a private dental club instead of just attracting followers?

Fast-forward 12 months:

  • $19,000/mo in new Monthly Recurring Revenue (MRR)

  • Over 480 members enrolled

  • Annual Recurring Revenue (ARR): $228,000+

  • Treatment acceptance rate increased by 47%

  • They no longer sweat over insurance-driven cancellations


From “Likes” to Loyalty

Here’s what changed for them—and what you can steal:

1. They stopped selling treatment.

Instead, they sold access. $29/month for cleanings, checkups, and X% off treatment.

2. They turned posts into purpose.

Their social media became an invitation to join a membership, not just a highlight reel.

3. They sold convenience and value.

Patients didn’t need to call, guess pricing, or deal with insurance confusion. Everything was laid out clearly inside BoomCloud™.


Why Every Dentist Needs a Membership Program—NOW

Here’s why this is the smartest move a dentist can make today:


1. MRR = Monthly Predictable Cashflow

Imagine starting each month knowing $10K, $20K, or even $50K is coming in from existing patients.

Average membership plan revenue = $25,000+/yr per 100 members


2. Membership Patients Are More Loyal

Studies show patients on a membership plan:

  • Show up more frequently

  • Accept treatment 2–4X more often

  • Spend significantly more per visit


3. People Love Subscription Models

We live in a subscription economy:

  • Netflix

  • Amazon Prime

  • Peloton

Why not your dental practice?

When patients understand the value, they don’t ask “how much?”… they ask, “where do I sign up?”


But Jordon, How Do I Post About This on Social Media?

Here’s what’s working right now for dental practices using BoomCloud™:

High-Impact Social Media Post Ideas:

  • “Swipe to see what our $30/month members get…”

  • Reels showing a “Day in the Life” of a member

  • Patient Testimonial: “I saved over $800 last year thanks to this plan!”

  • Infographics: “Did you know uninsured patients skip 50% of cleanings?”

  • “We just hit 500 members in our dental club! Want in?”


What to Post Weekly (A Simple System):

Day Content Type Example
Monday Value Post “How to save 50% on your next dental bill”
Wednesday Testimonial “Emily hasn’t missed a cleaning in 2 years thanks to our plan”
Friday CTA “Want whiter teeth & zero copays? Join the club [link]”

BoomCloud™ clients get social media templates included in their training.


Data Doesn’t Lie: Why Membership Patients Are the Real MVPs

  • Revenue per member patient is 2–4X higher

  • 60–80% of members stay 2+ years

  • Membership plans increase case acceptance by up to 50%

  • Over 50% of adults skip the dentist because of cost. Membership solves this.


️ BoomCloud™ Features Dentists Love:

  • ✅ Customizable membership plans

  • ✅ Patient autopay setup

  • ✅ Text/email automation

  • ✅ Analytics dashboard (MRR, ARR, churn)

  • ✅ Staff training included

It’s like the Netflix of dentistry, but instead of binging shows, patients binge cleanings and treatment .


Final Word (The Real Secret Sauce)

Here’s the shift: Don’t just chase attention. Monetize it.
Turn social media posts into patient loyalty + recurring revenue.

Dentists using BoomCloud™ don’t just get more likes—they get lifetime patient value.


BONUS RESOURCES (Bookmark These ):


Now go make your practice subscription-worthy.
The future of dentistry isn’t in crowns and fillings—it’s in recurring revenue and real relationships.

Need help setting this up with killer copy, SEO juice, and automation? Let’s talk

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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