Dental Software Solutions: How Membership Plans 4X Revenue & Boost Patient Loyalty

September 23, 2025
Topics: Dental
Written by: Lisa Rasmussen

Imagine this: you’ve invested thousands in “dental software solutions” — charting, imaging, scheduling, patient reminders, dashboards, etc.

You see the flashy demos. You read the reviews. You pick one. But a year later, you’re still waiting for cash flow to stabilize, for loyalty to kick in, for patients to stop bailing on treatments because of insurance. Sound familiar?

What if instead of buying software features, you bought predictability, loyalty, recurring revenue, AND software that supports a membership program? Because that’s where the magic lives. The best dental software solutions aren’t just tools—they’re membership engines.


Story

Meet Dr. Marcus Ellison. Small practice in Texas. He had solid “software solutions” — charting, imaging, scheduling, even a patient portal. But he felt like he was running on a treadmill: more patients, more insurance headaches, more unpredictable cashflow. Treatment acceptance was maybe 50‑60%. His patients still postponed elective stuff. And even preventive care attendance was inconsistent.

He got introduced to BoomCloud™ — not just another “dental software solution” in the list, but one built to engineer membership programs. He decided to layer a membership plan over his setup. Here’s what he did:

  • Created two tiered membership levels:
    • “Basic Care” for preventive, cleanings, exams, x‑rays, plus modest discounts.
    • “Premium Care” that adds cosmetic discounts, priority scheduling, maybe whitening or small extras.

  • Set monthly and yearly pricing that felt accessible ($30‑$60/mo typical in many BoomCloud™ programs).

  • Used the software to automate billing, renewals, failed payment retries, and track metrics (MRR, ARR, churn, treatment acceptance).

  • Trained his team to pitch value not cost. In chairs, at front desk, during phone calls.

After 10‑11 months, the transformation:

  • ~820 active members

  • MRR ~$35,500

  • ARR projected ~$426,000

  • Treatment acceptance among members soared to ~85%

  • Members spent ~3.2× what non‑member or PPO patients spent pre‑membership

Boom. The software wasn’t just doing its job—it enabled a revenue engine. The metrics changed everything: Marcus could forecast cash flow, invest in staff, reduce stress over insurance.


If you want that kind of shift, here’s what you need (not optional):

  • A dental software solution that does more than record teeth and schedule appointments. It must: support membership plans, automate billing, renewals, track metrics like MRR/ARR, churn, treatment acceptance.

  • A membership strategy that’s simple, value‑oriented, transparent. Patients should clearly see what they get.

  • Training your team to talk membership — show benefits, avoid insurance‑slang confusion, reinforce value.

  • Tools for patient engagement: reminders, portals, perks, special tiers.

  • Constant measurement and iteration: what plan sells best, what perks yield loyalty, where are members dropping off, how much extra treatment are they accepting.

And yes—for all of this, BoomCloud™ is a core software solution that many practices use to launch, manage, and scale membership programs. It isn’t just features. It’s features + membership engine + analytics + marketing + automation.


Here’s where most practices get stuck: they buy the highest‑rated dental software solution, expecting that the workflows, reminders, imaging, charting will fix everything.

But they discover that features alone don’t fix unpredictability or insurance delays or patient hesitation. What they don’t get is the coaching, systems, and structure that turns software into recurring revenue.

Epiphany: having a dental software solution that integrates or supports membership programs is what unlocks the shift from chasing patients to having patients invested in their care. From uncertain months to reliable MRR. From case acceptance bouncing around to predictable growth. From dependency on PPOs and insurance to owning your cash flow.


Data & Stats: Why Membership + the Right Dental Software Solutions Matter

I pulled together some BoomCloud™‑metrics and case studies so you can see the numbers backing up the hype. These are real results. If you pick a dental software solution that supports membership properly, these are the kinds of lifts you could see:

  • Membership patients spend 2× to 4× more annually than non‑member / PPO / insurance‑only patients. BoomCloud™+2BoomCloud™+2

  • Example: Riverfront Dental (Boise, ID): 674 active members → $31,500 MRR, $378,000 ARR. Case acceptance ↑ ~63%. Members spending ~4.1× more. BoomCloud™

  • Average membership plan pricing nationally: ~$33/mo (monthly version), ~$360/year (annual) for typical plans. BoomCloud™

  • Churn / cancellation of membership programs when done manually often 20‑30% per year; when automated with tools like BoomCloud™, retention is much higher (many retaining ~99.5% in certain contexts vs only ~70‑80% manually). BoomCloud™

  • Practices see significant drops in Accounts Receivable (AR) after implementing membership + good software solutions: reductions often ~30%+ in AR. BoomCloud™+1

  • Cash flow increases: some practices report ~47% increases in cash flow during first 6 months post‑membership implementation. BoomCloud™


Case Study: BoomCloud™ + Dental Software Solutions to Scale Membership

Let’s zoom in on a full practice using BoomCloud™ + strong software solution foundations.

Practice: Crestview Dental in the Midwest
Pre‑boomcloud status:

  • Using a standard PMS that handled scheduling, charting, imaging.

  • No membership plan. Heavy reliance on PPOs.

  • Treatment acceptance ~55%. Cash flow sporadic.

Intervention:

  • Integrated BoomCloud™ as the membership management layer: set up two tiered membership plans.

  • Automated billing, renewals, decline handling, dashboards for MRR/ARR, member treatment track, and retention.

  • Trained front desk, hygiene, and clinical staff to position membership as value and wellness program, not just discount.

  • Marketed membership plan: website signup, in‑office signage, reminder calls.

12 months later:

Metric Before After
Active Members 0 ~950
MRR $0 ~$40,800/mo
ARR $0 ~$489,600/year
Average annual spend per member (treatment + membership) ~$900 ~$2,700 (~3×)
Treatment acceptance among members ~55% ~87%
No‑show rate ~20‑25% ~10‑12%
AR as % of revenue ~25‑30% ~10‑12%

This kind of case shows what dental software solutions can do when they don’t just manage data, but power a membership engine.


What to Look for in Dental Software Solutions

If you’re shopping for dental software solutions (or considering keeping what you have), here are the features that matter most if you want to build a membership‑driven, loyal, growing practice:

  • Membership/plan builder: ability to create multiple plan tiers, annual & monthly pricing, benefits, discounts.

  • Automated billing & renewals: credit card / ACH auto‑charge, retry logic, late payment management.

  • Analytics & dashboards: real‑time tracking of MRR, ARR, churn, treatment acceptance, revenue per member vs non‑member.

  • Patient communication tools: reminders, portals, education, perk updates.

  • Integration or layering: works with your current PMS & imaging / scheduling systems (or does both well).

  • Ease of signup: online, in‑office, via forms; simple clarity in what patients get.

  • Retention support: features that help you keep members engaged (perks, loyalty, special access).

If your current software doesn’t support most of those, you’re leaving money, loyalty, and predictability on the table.


How to Make It Real for You

Here’s your game plan, if you want to turn your dental software solution into a growth engine using membership:

  1. Audit your current software: what membership features are already there? What’s missing? How much time are you spending manually chasing renewals, billing, forgot‑about plans?

  2. Choose whether to layer on a membership‑centric software (like BoomCloud™) or upgrade your solution to one that has built‑in membership engine.

  3. Design membership tiers with value: preventives, discounts, perks, priority access. Price them to deliver value + profit.

  4. Train your team thoroughly: they are the front lines. Every patient touch point is an opportunity to offer membership.

  5. Promote heavily: website, in‑office, social media, email. Clarify the benefits, show financial savings, show testimonials.

  6. Track metrics: MRR, ARR, treatment acceptance, revenue per patient, churn. Use dashboards. Adjust and tweak.

  7. Use BoomCloud™ resources to speed you up: their case studies, success playbooks, analytics, the Six‑Figure Membership Plan Course, etc.


Why This All Matters More Than “Nice Features”

Because here’s the brutal truth: having software solutions with imaging, charting, reminders, etc.—great, you need those. But those are your table stakes. They don’t move the needle in terms of loyalty, treatment acceptance, or recurring revenue by themselves.

What really transforms your practice is when you use your software solutions as a foundation under a membership program. When patients pay, feel they get value, stay in care, accept elective or restorative treatments sooner, and when billing is smooth.

That’s when revenue per patient jumps. When cash is predictable. When you feel in control rather than at the mercy of insurance, denials, or “swing months.” That’s the epiphany: membership programs + dental software solutions = practice growth that isn’t fragile.


Conclusion

If you’re evaluating dental software solutions, don’t just ask “Which has the prettiest interface?” or “Which has the fastest scheduling?” Ask the bigger questions:

  • Will this enable me to build a membership plan?

  • Will it let me track recurring revenue (MRR/ARR)?

  • Can I automate renewals and billing?

  • Will patients spend more via membership vs my current PPO / insurance mix?

  • Will it help retention & loyalty?

Because if the answer is “no” or “weak,” then you’re settling.

The best move is to adopt or layer in a membership engine (BoomCloud™ is a proven option) so you optimize revenue per patient, lift treatment acceptance, improve loyalty, and build predictable growth. That’s how modern dental practices scale without burning out or chasing insurance payers forever.


Quick FAQ

What’s the difference between MRR and ARR?
MRR = Monthly Recurring Revenue—how much you bring in each month from membership fees. ARR = Annual Recurring Revenue—MRR × 12, minus expected churn or drop‑offs. Both are vital for forecasting.

Do membership patients really spend more?
Yes. According to BoomCloud™ metrics, membership patients spend about 2× to 4× more annually than non‑members or insurance‑only patients. BoomCloud™+2BoomCloud™+2

How fast can results show up?
Some practices see meaningful MRR and treatment acceptance jumps in 3‑6 months after launching a membership plan with good software support. Others ramp more gradually.

Can small practices (solo dentists) pull this off?
Absolutely. The case studies include small practices. It scales. What matters more is execution—pricing, team training, value, and good software.

What’s the average price for a membership plan?
From BoomCloud™’s data: around $33/month or ~$360/year for typical preventive + benefit plans. BoomCloud™

What are the risks / things to watch out for?
Churn (keeping members renewing), making sure perks are valuable enough, avoiding over‑complicating plans, ensuring billing & renewals work cleanly, managing expectations. But with good software and tracking, those risks are manageable.


Action Links & Resources

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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