How to Grow a Chiropractic Business Without Insurance Headaches or $29 Specials

September 19, 2025
Topics: Chiropractor
Written by: Keilani

Growth Isn’t About More Patients

If you’re Googling how to grow a chiropractic business, you’ve probably been told the same old advice:

Run more ads.
Offer cheap “new patient specials.”
Hustle harder.

But let’s be real—this hamster wheel isn’t growth. It’s burnout. New patients come and go, insurance delays crush your cash flow, and your revenue feels like a rollercoaster.

Here’s the truth: growth doesn’t come from more patients. It comes from getting more value from every patient you already have. And the best way to do that? A membership program.


Dr. Lopez’s Business Breakthrough

Dr. Lopez was stuck. His practice was “busy,” but his bank account didn’t show it. Insurance claims took 90 days to pay, and patients dropped off after a couple of visits.

Then he decided to flip the script. Instead of chasing new patients, he launched a membership program using BoomCloud™.

  • His website featured a bold “Join Our Membership Plan” button.

  • New patients were offered membership during their first visit.

  • His email list got a 5-part “Why Membership Beats Insurance” campaign.

The results after 12 months?

  • 450 membership patients signed up

  • $40K Monthly Recurring Revenue (MRR)

  • $480K Annual Recurring Revenue (ARR)

  • Membership patients spent 3X more than non-members

The best part? Dr. Lopez no longer stressed over insurance. Patients paid him directly, on time, every month.


From Busy to Predictably Profitable

At first, Dr. Lopez thought the solution was more new patients. More ads. More screenings. More hustle.

But the epiphany hit:

  • Growth isn’t about being “busier.”

  • Growth is about predictability.

  • Predictability comes from recurring revenue.

Once he shifted focus to memberships, his business stopped surviving—and started scaling.


Data That’ll Crack Your Spine (and Mind)

If you’re serious about learning how to grow a chiropractic business, look at the numbers:

  • Membership patients spend more: 2–4X more annually compared to non-members (BoomCloud™ data).

  • Recurring revenue math: 300 members x $100/month = $30,000 MRR = $360,000 ARR.

  • Retention: Membership patients stay 2–3X longer than regular patients.

  • Industry trend: Subscription-based businesses are growing 5x faster than traditional models (Zuora Subscription Economy Index).

Translation: membership programs aren’t just nice—they’re the future.


Why BoomCloud™ Is the Ultimate Growth Tool ‍♂️

You could duct-tape your own membership program together, but BoomCloud™ makes it easy, scalable, and profitable.

With BoomCloud™, you can:

  • ️ Create & manage custom membership plans

  • Automate recurring billing (no more chasing payments)

  • Track MRR & ARR growth

  • ⭐ Reward loyal patients & boost referrals

  • Integrate directly into your website

BoomCloud™ is like putting your practice on autopilot. Patients get affordable care, you get predictable revenue, and your business finally grows without chaos.


Cool Ideas to Grow Your Chiropractic Business ⚡

Want actionable strategies to boost growth? Try these membership-powered moves:

  • Advertise Memberships, Not Discounts — stand out from the “$29 special” crowd.

  • Use Retargeting Ads — show membership ads to everyone who visits your site.

  • Referral Rewards — incentivize members to bring friends/family.

  • Workshops & Events — pitch membership as the solution to ongoing care.

  • Patient Story Videos — showcase real members talking about savings & health wins.

  • Email Campaigns — drip out the value of membership with CTAs to join.

Growth hack: make membership the centerpiece of your business—not just an add-on.


Case Study: Scaling With BoomCloud™

Back to Dr. Lopez.

Before BoomCloud™:

  • $90K/month revenue, but 80% tied to insurance

  • Chaotic cash flow (waiting months for claims)

  • High patient churn

After BoomCloud™:

  • 450 membership patients

  • $40K MRR / $480K ARR

  • 3X increase in revenue per patient

  • Predictable, scalable growth

His practice didn’t just grow. It became stable, profitable, and future-proof.


Growth = More Revenue Per Patient

Here’s the golden key to how to grow a chiropractic business:

Stop chasing more patients.
Start increasing revenue per patient.

Let’s do the math:

  • Non-member patient = $600/year

  • Membership patient = $1,800/year (3X more)

  • With 300 patients, that’s $180K vs $540K annually

Which business would you rather run?


Your Next Step: Build a Predictable Growth Engine

If you’re serious about growing, here’s the move:
✅ Launch a membership program
✅ Funnel new patients into it
✅ Track MRR & ARR like a SaaS business
✅ Optimize revenue per patient

With BoomCloud™, you can build a chiropractic business that grows every single month—without the burnout.


Final Mic Drop

The old way of chiropractic growth—insurance dependency, discount ads, patient-chasing—is broken.

The new way? Membership programs that build loyalty, boost revenue, and scale predictably.

With BoomCloud™, your practice doesn’t just get busier—it gets wealthier.


Resources & Next Steps

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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