How to Get Chiropractic Patients (Without Burning Out or Selling $29 Adjustments)

September 19, 2025
Topics: Chiropractor
Written by: Keilani

Most Chiropractors Are Asking the Wrong Question

Every chiropractor wants to know how to get chiropractic patients. They’ll Google “chiropractic advertising hacks,” dump money into Facebook ads, or hire some random agency that promises “200 new leads in 30 days.”

But here’s the problem: getting new patients is easy. Keeping them? That’s the hard part. And without loyalty, you’re on the patient hamster wheel—running nonstop just to keep up.

So, if you want to really learn how to get chiropractic patients, the answer isn’t in chasing volume. It’s in building systems that keep patients loyal, paying, and referring.

And that system? A membership program.


Dr. Patel’s Struggle & Breakthrough

Dr. Patel had the same problem most chiropractors do. He was spending $4,500/month on ads, bringing in 40–50 new patients, but within 3 visits most of them were gone.

Cash flow was unpredictable. Staff was stressed. Growth felt impossible.

Then he discovered BoomCloud™. Instead of advertising “$29 new patient specials,” he started advertising his membership program.

  • Patients could join for a flat monthly fee.

  • Membership included ongoing visits + perks.

  • No insurance. No waiting. Just consistent care.

After 9 months:

  • 360 patients joined the membership plan

  • $31,000 Monthly Recurring Revenue (MRR)

  • $372,000 Annual Recurring Revenue (ARR)

  • Membership patients spent nearly 3X more than his non-members

Dr. Patel’s lightbulb moment: getting patients is great, but keeping them is where the money is.


From Hustling for New Patients → Building Loyalty

At first, Dr. Patel thought growth = more new patients. He believed if he just ran more ads, more patients would solve everything.

But the epiphany? The secret to growth wasn’t more new patients—it was more revenue per patient.

By reframing his business around membership:

  • He no longer cared if insurance paid late (or didn’t).

  • He had predictable recurring revenue every month.

  • Patients got the consistent care they actually needed, not just what insurance allowed.

The hamster wheel stopped. His business started scaling.


Data That’ll Crack Your Spine (and Mind)

Let’s get into the stats on how to get chiropractic patients the right way:

  • Retention is the growth driver: Membership patients spend 2–4X more annually than non-members (BoomCloud™ data).

  • Recurring revenue math: 300 members at $100/month = $30,000 MRR = $360,000 ARR.

  • Insurance reality: Chiropractors often wait 60–120 days for claims (WorkersCompensation.com).

  • Subscription economy: Membership-based businesses are growing 5x faster than traditional ones (Zuora Subscription Economy Index).

Translation: new patients are only step one. Membership is the multiplier.


Why BoomCloud™ is the Ultimate Patient-Getting System

Sure, you can keep throwing money at ads, or you can turn every new patient into a loyal membership patient. That’s what BoomCloud™ does for you.

With BoomCloud™, you can:

  • ️ Create & manage membership plans in minutes

  • Automate recurring payments (no more chasing bills)

  • Track MRR & ARR growth

  • Build loyalty + referrals

  • Integrate membership sign-ups right into your website

Think of BoomCloud™ as the bridge between “how to get chiropractic patients” and “how to keep them forever.”


Cool Ideas for Getting (and Keeping) Chiropractic Patients ⚡

Here are some practical, fun strategies you can use:

  • Advertise Your Membership Plan, Not Discounts — stand out with value, not gimmicks.

  • Use Testimonials in Ads — “I saved $500/year with their membership plan.”

  • Run Workshops — end every event with a membership sign-up offer.

  • Leverage Email — send a 5-part membership benefits series.

  • Make Videos — stories of patients thriving with memberships = powerful.

  • Optimize Website for Conversions — bold CTA: “Join Our Membership Today.”

Pro tip: don’t just ask “how to get chiropractic patients.” Ask how to maximize revenue per patient.


Case Study: Scaling With Membership

Let’s revisit Dr. Patel’s transformation.

Before BoomCloud™:

  • 40–50 new patients/month

  • High churn rate (most left after 2–3 visits)

  • $4,500/month in ad spend

  • Unpredictable cash flow

After BoomCloud™:

  • 360 patients in membership

  • $31K MRR / $372K ARR

  • 3X increase in revenue per patient

  • Predictable, stress-free growth

His ads didn’t change. His system did.


The Real Answer to “How to Get Chiropractic Patients”

Most chiropractors think the game is about leads. It’s not. It’s about lifetime value.

Here’s the math:

  • Non-member patient = $600/year

  • Membership patient = $1,800/year (3X more)

  • With 300 patients, that’s $180K vs $540K annually

Which business would you rather build?


Your Next Step: Stop Chasing, Start Building

If you really want to know how to get chiropractic patients, here’s the no-BS answer:
✅ Attract them with smart marketing
✅ Convert them with membership offers
✅ Keep them loyal with predictable care
✅ Grow your practice with recurring revenue

That’s how you stop hustling and start scaling.


Final Mic Drop

The real secret to how to get chiropractic patients isn’t gimmicky ads or discounts. It’s building a system that makes every patient worth more—and keeps them coming back.

That’s what BoomCloud™ does: it transforms your patient base into a loyal, recurring-revenue engine. Patients win. You win. Your practice thrives.


Resources & Next Steps

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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