Why Your Newsletter Might Be Failing (and What To Do About It)
Let’s be real for a second: most chiropractic newsletters are about as exciting as a posture correction infographic.
They’re packed with generic health tips, cheesy stock photos, and subject lines like “Your Monthly Wellness Update.” Yawn. Patients ignore them, unsubscribe, or worse—they stay subscribed but never open your emails again.
But here’s the wild part: done right, email is one of the highest ROI marketing channels out there. According to Litmus, email marketing generates $36 for every $1 spent. That’s not just ROI—that’s rocket fuel.
So, if your newsletter is tanking, don’t panic. You don’t need to reinvent the wheel. You just need to make it fun, engaging, and tied directly to revenue.
That’s where this guide comes in. Let’s talk about chiropractic newsletter ideas that actually move the needle.
The Epiphany That Changed Everything
Meet Dr. Mike, a chiropractor in Salt Lake City. For years, he did what everyone else did: monthly newsletters with a “Tip of the Month” and a reminder to drink more water. (Spoiler: no one cared.)
But then Dr. Mike had an epiphany. He realized newsletters weren’t about filling space—they were about building relationships and increasing revenue per patient.
Here’s what he did:
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Segmented his list into members vs. non-members.
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Personalized his content with stories, patient wins, and behind-the-scenes humor.
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Integrated his membership program powered by BoomCloud™ into every newsletter.
Fast forward 9 months:
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Open rates: up from 19% to 46%
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Membership sign-ups: 150 new patients
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Monthly Recurring Revenue (MRR): $14,200
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Annual Recurring Revenue (ARR): $170,400
The kicker? Membership patients spent 3.5X more than his traditional patients.
That’s when Dr. Mike realized: newsletters aren’t just “content.” They’re cash machines.
Chiropractic Newsletter Ideas That Actually Work ✅
Ready to stop sending boring fluff and start creating newsletters your patients actually read (and act on)? Here are the best chiropractic newsletter ideas that crush it:
Patient-Centered Stories (Because People Love People)
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Share success stories of patients who transformed their lives.
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Spotlight patients who are members—show how much they’ve saved and improved.
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Add quotes, photos, or even short video clips.
Why it works: Humans are wired for stories. And nothing sells like social proof.
Membership-Driven Content (Show the Savings)
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Include a “Membership Spotlight” in every issue.
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Share how members saved $5,000+ in care this year.
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Drop links directly to your BoomCloud™ membership page.
Why it works: According to BoomCloud™ data, membership patients spend 2–4X more than non-members. Remind patients of the value every single month.
Keep It Fun (Because No One Wants a Textbook in Their Inbox)
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Add Chiropractic Myth-Busters (“Does cracking your knuckles cause arthritis? Nope!”)
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Share funny behind-the-scenes pics of your team.
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Create a monthly giveaway for subscribers.
Why it works: Fun = shareable. Patients forward entertaining emails, which grows your list organically.
Educational But Not Boring
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Seasonal health hacks (“Holiday travel posture tips ✈️”)
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Easy stretching routines (with GIFs or quick videos)
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Clear, actionable advice (no jargon overload)
Why it works: Patients actually WANT useful info—but only if it’s digestible and fun.
Case Study: BoomCloud™ + Newsletters = $$$
One chiropractic practice in Arizona decided to revamp their email newsletters with a heavy focus on their BoomCloud™ membership program.
Here’s what they did:
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Step 1: Added a Member of the Month story to every newsletter.
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Step 2: Shared actual numbers: “Our members saved $3,450 this month.”
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Step 3: Added a “Join Today” button linked to BoomCloud™.
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Step 4: Tracked conversions + revenue with BoomCloud™ analytics.
Results After 12 Months:
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280 new membership enrollments
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$22,500 in Monthly Recurring Revenue (MRR)
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$270,000 in Annual Recurring Revenue (ARR)
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Membership patients spent 4X more than insurance-based patients.
BoomCloud™ didn’t just make newsletters better. It turned them into revenue machines.
Why This Works
Here’s the truth bomb : Your patients don’t wake up thinking about chiropractic care.
But they DO wake up thinking about:
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Their back pain
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Their budget
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Their time ⏰
When your newsletter speaks to those needs—with stories, savings, and solutions—it transforms from “just another email” into a trusted resource.
Add a membership program to the mix, and you’ve built a system that:
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Keeps patients loyal ❤️
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Increases revenue per patient
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Creates predictable recurring income
That’s not just marketing. That’s a business model.
Chiropractic Newsletter Ideas You Can Steal Today ️
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Patient of the Month Story
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Quick Tip of the Month (with humor, not boredom)
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Membership Savings Tracker
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Giveaway / Contest
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Behind-the-Scenes Team Moment
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Strong Call-to-Action to Join Membership
Pro tip: Use emojis in your subject lines to boost open rates. According to Experian, subject lines with emojis see a 56% higher open rate.
Stop Sending Snooze Letters, Start Sending Money-Makers
Most chiropractic newsletters flop because they’re boring and irrelevant. But when you:
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Tell stories
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Showcase memberships
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Keep it fun
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Provide real value
…you transform your newsletter into a profit-driving machine.
Your patients win. Your revenue grows. And your practice thrives.
Ready to Take Action?
Download the million-dollar membership plan ebook – Click Here
Take The Six-Figure Patient Membership Plan Course – Click Here
Schedule a Demo of BoomCloud™ & Learn how to manage & grow your membership plan – Click Here
Create Your BoomCloud™ Account For FREE – Click Here
