Marketing Strategy for Chiros: The Bold Play to 4X Your Revenue (Without More New Patients)

September 28, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

“You don’t need more patients. You need better ones.”

Let me guess—you’re hustling. Running Facebook ads, buying lead lists, maybe even handing out massage vouchers at the local CrossFit gym like a chiropractor on Tinder.

It’s exhausting. It’s expensive. And let’s be real—new patient leads ghost harder than your ex.

But what if I told you there’s a marketing strategy for chiros that:

  • ✅ Makes patients want to stick around

  • ✅ Gets you paid monthly (recurring!)

  • ✅ Increases patient spend by 2X–4X

  • ✅ Lowers your marketing cost per patient to $0

  • ✅ Builds predictable MRR/ARR that stacks like bricks

That’s not a fantasy. That’s a chiropractic membership program—and practices using BoomCloud™ are absolutely crushing it.


STORY: How Dr. Mitch Turned 14 Dropouts into 300 Raving Fans

Let’s talk about Dr. Mitch in Colorado Springs. A straight-up spine ninja, this guy had a dream to scale his practice… but was stuck in the grind:

High overhead
Insurance headaches
Patients ghosting after visit #3

Sound familiar?

Then he tried something different.

He stopped begging people to “come back.” Instead, he offered them a $79/month membership that included:

  • ✅ Unlimited adjustments

  • ✅ Priority booking

  • ✅ No insurance BS

  • ✅ Real, long-term results

The results?

In just 9 months, he added:

  • 312 Active Members

  • $25,464 MRR (Monthly Recurring Revenue)

  • $305,568 ARR (Annual Recurring Revenue)

  • Lower churn than Netflix

  • 2.9X average revenue per patient

“Now I don’t need to market to strangers every month. I grow my practice from the inside out.” – Dr. Mitch

Boom. No more patient roulette. No more “I’ll call you next week.” Just predictable, profitable loyalty.


Why Most Chiros Are Scaling the Wrong Thing

Let’s face it—“Get more patients” has been drilled into every chiropractor’s head like a marketing mantra from 1998.

But here’s the truth…

Getting more leads is not the goal.
Increasing revenue per patient is.

Let me show you the math:

  • Avg cost to acquire a new patient: $350

  • Avg patient drop-off by visit #3: 30%

  • Avg patient LTV in traditional model: $500–$800

Now compare that with:

  • Membership patient: $79–$149/month

  • Avg retention: 12–18 months

  • Membership LTV: $1,200–$2,700+

  • Referral rate: 2.4X higher

Do you see the difference? One model is a treadmill. The other is a snowball. ❄️➡️


THE DATA: Membership Plans Aren’t Just “Nice to Have”—They’re Cash Flow Firepower

Let’s go deeper. This isn’t some sleazy tactic—this is behavioral economics 101:

Why Membership Works:

  • Psychology: When people pay monthly, they value consistency.

  • Compliance: Members actually show up for care—longer and more often.

  • ‍♂️ Loyalty: They feel like they “belong” to your practice.

  • Revenue stacking: Every month, you start at $X,000 MRR.

And according to BoomCloud™ internal data:

Membership patients spend 2X–4X more than pay-per-visit patients.
Practices with memberships have 40–70% less patient churn.


BoomCloud™ — The Chiro’s Secret Weapon for Predictable Growth

Alright, now that your brain’s cooking on high heat… let’s talk execution.

You don’t need to Frankenstein some janky membership system in your EHR. You need something clean, scalable, compliant, and built for chiros.

That’s where BoomCloud™ comes in.

What BoomCloud™ Gives You:

  • Automated billing (set it and forget it)

  • Patient dashboard + mobile app

  • Built-in MRR/ARR tracking

  • ⚙️ HIPAA-compliant

  • Tax reporting + integrations

  • Retention tools + churn management

  • ‍‍ Onboarding, support, and templates done-for-you

Imagine building a $25K+/month recurring revenue stream without lifting more fingers than needed to hold a coffee.

With BoomCloud™, it’s not just possible—it’s the new normal.


CHIROPRACTOR MARKETING STRATEGY REINVENTED:

6 Bulletproof Tactics to Market Your Membership Plan Like a Pro:

1. Stop Selling Adjustments — Sell the Membership Lifestyle
Position your plan as VIP access to long-term care—not just punch-card visits.

2. Email Every Patient a “Join the Club” Invitation
Include benefits, success stories, and urgency: “Limited to 100 founding members!”

3. Run Local Ads to a Membership-Specific Page
Not new patient specials. Offer predictable care for a predictable price.

4. Reward Referrals With Membership Credits
Let your members become your best marketers.

5. Promote on Social With Behind-the-Scenes Stories
“Why our VIP members get more out of care…” type reels work.

6. Train Staff to Offer It at Every Visit
Front desk, CA, even massage therapists—if they talk to patients, they pitch.


Let’s Recap: What’s the BEST Marketing Strategy for Chiros in 2025?

It’s not TikTok.
It’s not SEO.
It’s not Google Ads.
It’s maximizing revenue per patient via recurring care membership plans.

That’s how you:

  • ✅ Generate predictable MRR

  • ✅ Build long-term loyalty

  • ✅ Increase spend per patient by 2X–4X

  • ✅ Grow with less stress, less churn, and more freedom

BoomCloud™ isn’t just a software—it’s a business model.


GET STARTED WITH BOOMCLOUD™ NOW

Ready to build a million-dollar membership plan?

Here’s where to go next:


Final Thought (And a Slight Kick in the Pants)

If you’re still stuck doing the same things expecting different results… well, you know the rest.

But if you’re ready to ditch the broken “adjustments-for-dollars” model and start building real wealth, freedom, and patient loyalty

This is your moment.

Membership is not just a feature—it’s a future-proofed foundation.
BoomCloud™ is the tool.
You’re the leader.
Let’s build your empire.


My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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