“Insurance sucks. Patients hate it. Chiros lose money to it. So… what if you could kick it to the curb, get predictable monthly revenue, and DOUBLE or even QUADRUPLE what each patient spends with you—without lifting more than a pinky?”
Yeah, it’s real. And it’s already happening with chiropractic practices using BoomCloud™ to build membership programs that increase loyalty, retention, and revenue per patient faster than a Tesla in Ludicrous Mode. Let’s unpack why “marketing strategies for chiros” should start with this one game-changer
STORY: “I thought I needed more new patients. I was wrong…”
Meet Dr. J, a chiropractor in Salt Lake City. He was doing alright—$35K/mo in collections. Hustling. Running Facebook ads. Buying email lists. Chasing leads like a 90s infomercial guy selling ab belts. ♂️
Then one day he saw a stat that blew his mind:
“Patients in membership programs spend 2X–4X more than traditional patients.”
— BoomCloud™ Internal Data
“Wait. What if I focused on the people already walking through my door instead of chasing cold leads?”
That question led Dr. J to build a membership program with BoomCloud™. In 18 months?
✅ MRR: $19,600/month (monthly recurring revenue)
✅ ARR: $235,200/year
✅ Loyalty rate: +68%
✅ Marketing spend? Cut in HALF.
✅ Referrals? Skyrocketed—members tell friends!
BoomCloud™ didn’t just make his practice more stable—it transformed it into a machine built on predictable income and raving patient loyalty.
The Real Problem Isn’t Lead Gen… It’s Revenue Per Patient
Chiropractors are obsessed with lead gen. I get it—it’s the dopamine hit of new names popping into your CRM. But here’s the truth no one tells you:
You don’t grow a business by stacking leads.
You grow by increasing lifetime value (LTV) per patient.
When you optimize revenue per patient, you unlock growth that actually sticks.
Here’s why:
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Recurring Revenue = Predictable Growth
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Membership = Loyalty + Compliance
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Loyalty = Retention + Referrals
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Referrals = The Best Patients You’ll Ever Get
See the domino effect?
Let’s break it down.
The Data Behind Membership Marketing for Chiropractors
Why Membership = MRR + Loyalty + Profit
Stat Bombs Incoming:
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82% of small businesses fail because of cash flow problems (U.S. Bank study)
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The average cost to acquire a new chiropractic patient = $300–$500
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Yet the average drop-off rate for new patients is 30% by visit #3
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Membership patients stay 3–5X longer
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And they spend 2–4X more
BoomCloud™ practices are seeing Monthly Recurring Revenue (MRR) replace the stress of “feast or famine” patient flow. MRR gives you control, clarity, and compounding growth.
Build Your Million-Dollar Membership Plan with BoomCloud™
Here’s what makes BoomCloud™ a no-brainer for chiros:
✅ What BoomCloud™ Does For You:
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Creates a full-blown membership platform in minutes
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Handles all HIPAA-compliant billing
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Automates monthly payments = every single month
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Mobile app & dashboard for patients = Easy to use
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Tracks MRR/ARR like a CFO on Red Bull
You focus on care.
BoomCloud™ builds the revenue engine. ⚙️
Marketing Strategy for Chiros: Start with Membership
Let’s be real…
Lead gen is great—but loyalty is better.
Funnels are fun—but monthly revenue is freedom.
Selling is hard—but retention sells itself.
Here’s how to pivot your marketing strategy today:
5 Membership-First Marketing Moves for Chiropractors:
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Turn your homepage CTA into a “Join Our Membership” hook
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Run Google Ads to your membership landing page (not just new patient specials)
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Train front-desk to sell the membership on day 1
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Use BoomCloud™ to create urgency: “Only 25 member spots left this month!”
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Email your list weekly with content, success stories, and value-driven offers to JOIN
Patients don’t want to “try out a chiropractor.” They want someone to partner with their long-term health. BoomCloud™ makes that not only possible—but profitable.
♂️ CASE STUDY: How Dr. L Built a $300K/Year Membership Program
Dr. L (Texas) used to collect ~$28,000/month in insurance-based revenue.
He implemented BoomCloud™, offered 2 membership tiers ($49 & $99/month), and built the plan around what patients wanted most: regular adjustments, laser, massage, and NO INSURANCE PAPERWORK.
In Year One:
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314 active members
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$23,775/month in MRR
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$285,300/year in ARR
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7% churn rate (way below average)
He scaled without hiring another doc. Without more hours. Without burning out.
BoomCloud™ turned his practice into a product that sold itself.
Links to Add
✍️ Final Words from a Copywriter Who Gets It
You want to grow your practice?
Don’t chase leads.
Build leverage.
Build loyalty.
Build a membership engine that prints money while you adjust backs.
BoomCloud™ isn’t just a tool.
It’s the chiropractic business model 2.0.
And you’re already late to the party. Time to catch up
