SEO for Chiropractors: The Secret Weapon No One’s Talking About

August 28, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

You Don’t Have a Marketing Problem. You Have a Revenue Per Patient Problem.

Listen up, doc. You could rank #1 on Google for “Chiropractor near me,”
you could throw cash at Facebook ads like confetti at a wedding…
but if your patients only show up once or twice, and your revenue relies 100% on insurance, you’re riding the hamster wheel of burnout.

What if instead of hoping patients come back, you had predictable recurring revenue every month, like clockwork?


Story: How Smart Chiropractors Are Flipping the Script

Let me introduce you to Dr. Jamie, a chiropractor from Salt Lake City who was tired of dealing with insurance drama and inconsistent cash flow. She was good at what she did, but business? Not her jam.

She discovered BoomCloud™ — a platform that lets chiropractors create, manage, and scale their own membership programs (yes, just like Netflix, but for spinal health).

She called it her “Wellness Club.”

Patients pay a monthly fee (say, $79/month) and get:

✅ Adjustments
✅ Soft tissue therapy
✅ Laser treatments
✅ Discounts on supplements

After 6 months, Dr. Jamie had:

  • 182 active members

  • $14,378/month in MRR (Monthly Recurring Revenue)

  • A 4X increase in ARR (Annual Recurring Revenue)

  • No more begging insurance companies to pay her

  • ❤️ More patient loyalty & less no-shows


Why Membership = The Future of Chiropractic

Russell Brunson talks about the “Big Domino” — the one belief you need to change in your market to make the sale.

Here’s the big domino for chiropractors:
“If you build a patient membership program, you’ll unlock consistent income, deeper patient relationships, and double (or even quadruple) your revenue per patient — without relying on insurance ever again.”

Here’s what most practices don’t realize:

Membership patients spend 2X to 4X more than casual, one-time visitors.
Membership increases treatment compliance → better outcomes → more referrals
Patients are psychologically invested in their care when they’re paying monthly

Let that sink in.


The Data Doesn’t Lie

Still not convinced? Let’s talk numbers.

According to BoomCloud™ analytics:

Membership patients:

  • Visit 68% more often

  • Stick around 2.5x longer

  • Are 75% more likely to refer friends & family

  • Generate 4x more revenue over 12 months

Compare that to insurance patients who:

  • Ghost you after their copay runs out

  • Fight you over deductibles

  • Force you to wait 30-90 days to get paid

Which do you want running your business?


Here’s How to Start (No Tech Degree Required)

BoomCloud™ makes building your own membership plan stupid simple — even if you hate tech, marketing, and admin headaches.

What you can do with BoomCloud™:

  • Create unlimited membership plans

  • Send automated email reminders

  • Track MRR/ARR + cancellations

  • Integrate with Stripe, PayPal, and your EHR

  • ‍‍‍ Add team members and customize user roles

BoomCloud™ isn’t just software — it’s a growth engine.

Schedule a Demo
Create Your BoomCloud™ Account for FREE


Let’s Break This Down – Why SEO for Chiropractors + Membership =

Most chiropractors obsess over getting new leads.
But what if you doubled your revenue per patient instead?

That’s where SEO meets strategy.

Here’s the game plan:

Step 1: Rank your blog for “SEO for Chiropractors”
Step 2: Offer content about building wealth through patient loyalty
Step 3: Introduce a killer membership model powered by BoomCloud™
Step 4: Build MRR that compounds monthly like a retirement fund

Here’s what you should be blogging about (and optimizing for):

SEO-Friendly Topics for Chiropractors:

  • “How to Stop Relying on Insurance as a Chiropractor”

  • “Why Membership-Based Chiropractic is the Future”

  • “Chiropractic Marketing Ideas That Actually Work (No Ads Needed)”

  • “How to Build Monthly Recurring Revenue in Your Practice”

  • “Membership Plans for Chiropractors: A Case Study of Success”

Focus Keyword: seo for chiropractors
Supporting Keywords:

  • chiropractic marketing

  • recurring revenue for chiropractors

  • BoomCloud membership plans

  • patient retention strategies

  • grow chiropractic practice

Aim for keyword density of around 1% to 1.5% for your focus keyword (“seo for chiropractors”) to stay in that SEO sweet spot (according to Yoast & RankMath).


BoomCloud™ Bullet List of Features:

Unlimited Membership Plans
Real-Time MRR / ARR Analytics
Automatic Payment Collection
Email + SMS Notifications
️ HIPAA-Compliant
Mobile-Friendly Portal for Patients
Integrations with Stripe + PayPal
Built-In Marketing Tools


Case Study Recap: Dr. Jamie’s Practice

Metric Before BoomCloud™ After 6 Months
Patients per Month 97 92 (slightly less!)
Revenue per Patient $148 $436
MRR $0 $14,378
Stress Level

Final Thoughts: Stop Chasing. Start Compounding.

If you’re spending your days doing spinal exams and insurance paperwork, wondering where the cash flow is going — this is your wake-up call.

The fastest way to grow your practice is by increasing revenue per patient, not seeing more people for less.

SEO helps people find you.
Membership helps people stay with you — and pay you predictably.

Combine both, and you’re not just building a practice.
You’re building an empire.


BONUS RESOURCES

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator