7 Killer Chiropractor Online Marketing Strategies That Actually Make You Money (Not Just Clicks)

August 22, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

Are You Marketing for “Likes”… or Revenue?

Let’s be brutally honest.
Most chiropractors are tossing money at online ads like they’re feeding a slot machine.

  • Google Ads? Burned.

  • Facebook Boosts? Extinguished.

  • Instagram reels of you adjusting someone to ASMR crunching? Snoozefest.

You’re playing the chiropractor online marketing game… but you’re playing it wrong.

Why? Because clicks don’t pay rent.

What pays rent (and your assistant, your equipment, your kid’s jiu-jitsu lessons)? Recurring revenue. Predictable income. Memberships that make your patients loyal AF and keep them coming back.


Story: The Facebook Funnel That Fizzled

Dr. Eric (yes, real person, but we’ll keep him incognito) dumped $1,200 into Facebook ads targeting “local back pain” searches.

Got 40 leads.
Booked 10 consults.
Closed 4 one-off visits.

…and crickets after that.

No MRR. No loyalty. Just 4 pain-chasers and a bill.

Fast forward: Dr. Eric adds BoomCloud™ to his practice. Builds a killer online membership funnel with ClickFunnels + BoomCloud™. Offers “Monthly Maintenance + VIP Wellness” at $79/month.

50 members in 60 days
$3,950 in new MRR
Lifetime Value per patient? 3.6X higher.

And the best part? No more $1,200 Facebook regrets. Just smarter chiropractor online marketing.


Why Memberships > Marketing Gimmicks

If you’re serious about chiropractor online marketing, here’s the best-kept secret: Don’t market for one-time visits. Market for lifetime value.

Here’s how memberships flip your practice from panic to power:

  • Monthly Recurring Revenue (MRR): Predictable cash flow

  • Annual Recurring Revenue (ARR): Real, bankable growth metrics

  • Higher Revenue Per Patient: Members spend 2–4X more on care

  • Loyalty & Retention: Health becomes a habit—not a reaction

  • ‍♂️ You Chill More: Automate everything. Let BoomCloud™ be your ops team.


The Tool That Changes the Game

Once Dr. Eric stopped marketing for “just more eyeballs” and started marketing value, everything changed.

Here’s the game-changing epiphany:

The best chiropractor online marketing doesn’t end at the landing page. It continues through retention, upsells, and long-term loyalty.

You don’t need more leads.
You need more revenue per patient.

When that clicked, his MRR jumped, his stress tanked, and his practice scaled.


Case Study: BoomCloud™ = Rocket Fuel

Before BoomCloud™

  • One-off visits

  • High no-show rate

  • Zero predictable income

  • ARR: ~$28,000

  • Churn: 58%

After BoomCloud™ Membership Plan Launch

  • Tiered plans ($69, $99, $149)

  • Member-exclusive webinars + free add-ons

  • Retention jumped to 78%

  • ARR: $112,800

  • Admin time saved: 18 hours/month

The membership patient became a different breed:

  • Showed up

  • Upgraded

  • Referred friends

  • Spent more over time (x3)

And best of all—BoomCloud™ handled all the backend. No more chasing payments or “Did we bill Susan?”


The Tools You Need to Crush Chiropractor Online Marketing

BoomCloud™

Your MRR-boosting, retention-building, LTV-multiplying engine.
BoomCloudApps.com

ClickFunnels

Build a funnel that attracts leads and sells your membership—not just free visits.
Pro tip: Offer a “Free First Month” on your funnel, but auto-enroll users into your BoomCloud™ plan.

Podium or TextMagic

Auto text reminders, review requests, and VIP updates to your members. Instant value, instant loyalty.

ActiveCampaign

Trigger automations for leads, onboard members, send monthly health tips. Retention = connection.

Google Analytics + BoomCloud™ Metrics

Track who’s visiting, who’s converting, and how your MRR + ARR evolve over time.


Real Data = Real Growth

Let’s talk numbers. Across BoomCloud™ practices, here’s what we’re seeing:

Metric Without Membership With BoomCloud™
Average Revenue/Patient $438/year $1,392/year
Retention Rate 42% 79%
MRR < $2,000 $6,000+
ARR ~$24,000 $72,000+
Staff Admin Time 15 hrs/week < 5 hrs/week

BoomCloud™ isn’t just “one of” your chiropractor online marketing tools—it’s your central command.


Emoji-Powered Tips

  • Educate with value-packed emails and webinars

  • Build member-only online resources (stretching guides, nutrition tips)

  • Add short member testimonial videos to your funnels

  • Use automation to run everything while you focus on care

  • Focus on Revenue Per Patient, not just “new patient count”

  • Make your members feel like VIPs

  • Watch your practice grow sustainably, month over month


Final Take: You’re Not a Chiropractor—You’re a CEO Now

Marketing’s changed.

If you’re just running ads for new patients and offering free X-rays—you’re behind.

Modern chiropractor online marketing =
✅ Funnels + Automation
✅ Memberships + Recurring Revenue
✅ Data + Retention

So start acting like the CEO of your practice. Use BoomCloud™. Build a membership program. Watch your MRR soar. Sleep better. Repeat.


Epic Resources to Dominate Online Marketing

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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