Stop Wasting Money on Dead-End Marketing
You know what most chiropractors call “marketing”?
Throwing money at Facebook ads and praying patients show up.
Running $19 new patient specials that attract coupon hunters who ghost after one adjustment.
Spending sleepless nights wondering if this month’s marketing spend will pay off or if it’ll just vanish into Zuckerberg’s yacht fund .
Here’s the truth bomb : most “chiro marketing tips” floating around online are complete garbage. They focus on getting leads, not building wealth.
And you’re not in business to get leads… you’re in business to make predictable money, every single month.
That’s where a membership program comes in. And I’ll show you exactly how.
Dr. Lisa’s Membership Makeover
Dr. Lisa was exhausted. She’d been running her practice for 7 years, and every month felt like Groundhog Day:
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Pay for ads
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Chase down new patients
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Lose half of them after 1–2 visits
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Repeat
Her cash flow was a rollercoaster — some months great, some months “uh-oh, how am I making payroll?”
Then she stumbled onto a different approach:
Instead of chasing leads, why not lock in recurring revenue with a chiropractic membership program?
So, she used BoomCloud™ to set one up:
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$89/month wellness plan (2 adjustments + discounts on supplements)
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$179/month family plan (4 adjustments + perks)
Within 6 months, here’s what happened:
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110 members signed up
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$9,790 new MRR (Monthly Recurring Revenue)
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$117,480 new ARR (Annual Recurring Revenue)
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Membership patients spent 3.5x more per year than non-members
Dr. Lisa went from “stressed out” to “sleeping at night” — all by flipping the script on her chiro marketing.
The Real Chiro Marketing Tips You Need
Forget the old advice. Here’s the real deal
Chiro Marketing Tips That Work (and Don’t Make You Broke)
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Promote Memberships, Not Coupons – Stop being the Walmart of chiropractic care.
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Patient Testimonial Ads – Nothing sells better than transformation stories.
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Run Facebook Ads for Wellness Programs – Position your plan as lifestyle care, not a discount deal.
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Educate Through Content – Patients who understand chiropractic stick around longer.
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Track MRR & ARR, Not Just Leads – Predictability > unpredictability.
Why Memberships Crush Every Other Marketing Hack
Here’s the shift you need:
The Old Way of Chiro Marketing
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Run cheap specials
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Attract deal-hunters
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Stress about lead flow
The New Way of Chiro Marketing
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Sell wellness memberships
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Build loyalty with committed patients
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Create predictable recurring revenue
The epiphany?
Your best patients aren’t the ones you discount into existence. They’re the ones who commit to their health (and your practice) for the long haul.
Case Study: Dr. Mark’s BoomCloud™ Success
Dr. Mark was stuck. He had patients… but his cash flow was feast or famine.
He decided to try BoomCloud™. Instead of offering endless new patient specials, he launched a $99/month unlimited care membership.
Here’s what happened in 12 months:
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160 members signed up
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$15,840 in new MRR
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$190,080 in ARR
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Membership patients spent 4.1x more annually than traditional ones
Even better — they started referring friends like crazy. Why? Because when patients feel like they belong to something, they brag about it.
Dr. Mark didn’t just “market” his practice. He built a loyalty engine.
The 5 Best Chiro Marketing Tips You’re Not Using
Ready for some practical action steps? Here’s your marketing playbook
1. Build & Market a Membership Program
Patients love predictable pricing. You love predictable revenue. Win-win.
2. Run Ads for Memberships, Not Discounts
Lead with value, not cheapness. “$79/month wellness plan” beats “$19 adjustment” every day.
3. Share Member Stories on Social Media
Post videos of patients talking about how chiropractic care changed their lives. Authentic > polished.
4. Track the Metrics That Matter
Forget just “new patient leads.” Track MRR, ARR, and revenue per patient.
5. Incentivize Referrals
Give your members perks for bringing in friends and family. Members = your best marketers.
The Data Doesn’t Lie
Let’s talk numbers.
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The average chiropractic patient spends $750–$1,000 per year (source: Chiropractic Economics).
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Membership patients? They spend $2,500–$3,000 per year.
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They also refer 3x more friends and stay longer.
This means one membership patient is worth 2–4x more than your average patient.
And when you stack that up with MRR + ARR metrics, your practice goes from “random revenue” to “predictable profit.”
Chiro Marketing Is About Loyalty, Not Leads
At the end of the day, here’s the truth:
The best chiro marketing tips aren’t about tricks, hacks, or coupon specials. They’re about building patient loyalty and optimizing revenue per patient.
When you run your practice on memberships, you:
✅ Generate predictable cash flow
✅ Turn patients into raving fans
✅ Grow faster with less stress
So stop chasing leads. Start building a patient base that pays, stays, and refers.
BoomCloud™ makes it ridiculously easy to set up, scale, and manage your membership program. And once you do? Your practice will never feel the same again.
Ready to Put These Chiro Marketing Tips Into Action?
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Download the million-dollar membership plan ebook – Click Here
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Take The Six-Figure Patient Membership Plan Course – Click Here
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Schedule a Demo of BoomCloud™ – Click Here
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Create Your BoomCloud™ Account For FREE – Click Here
