Are You “Marketing” or Actually Building a Business?
Look, printing flyers and boosting Facebook posts might get you a couple of curious clicks…
But if your marketing strategy starts and ends with “Come in for a free consultation!”, you’re playing small.
You don’t need more tire kickers. You need a chiropractic marketing plan that:
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Builds loyalty
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Boosts monthly revenue
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Multiplies revenue per patient
…and the only way to make that happen?
Membership programs with systems like BoomCloud™ that transform “maybe next time” patients into monthly revenue gold mines.
Story: From Random Marketing to Recurring Revenue – Dr. Mikayla’s Breakthrough
Meet Dr. Mikayla. She ran a busy chiropractic clinic in Chicago but felt like a hamster on the marketing wheel.
She’d:
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Sponsor local 5Ks ♂️
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Hand out pens and mini foam spines
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Run “new patient specials” every other week
…and still couldn’t get off the feast-or-famine rollercoaster.
Then she saw a stat in a webinar:
“Membership patients spend 2x to 4x more per year and refer up to 60% more often.”
Epiphany: “Why am I begging for strangers when I could turn my existing patients into loyal, revenue-generating superfans?”
It’s Not Just About New Patients. It’s About Revenue Per Patient
The goal isn’t just traffic—it’s transformation.
Dr. Mikayla set up a simple membership plan:
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$79/month = 2 adjustments, priority booking, 10% off supplements
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Marketed it with email campaigns, front-desk scripts, and a killer landing page
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Automated billing, reminders, and onboarding with BoomCloud™
90 Days Later:
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96 members
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$7,584 MRR
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$91,008 ARR
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3x more spend per member from retail and add-ons
The Best Chiropractic Marketing Plans Start With Membership
Here’s the no-BS version of a chiropractic marketing plan that actually brings in recurring revenue, retention, and referrals.
Step 1: Create a Membership Program
Use BoomCloud™ to launch your plan. Keep it simple:
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One or two tiers
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Monthly billing
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Clear, recurring value
Examples:
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Basic: $69/mo – 1 adjustment + perks
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Premium: $99/mo – 2 adjustments + wellness extras
Step 2: Build Assets to Promote It
️ Marketing materials that SELL—not just tell:
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Explainer video (BoomCloud™ has templates)
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Poster behind front desk
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Brochures in every treatment room
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Landing page with testimonials
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Email sequence: Welcome → Benefits → Testimonials → Sign Up
Step 3: Train Your Team
Your front desk is your secret weapon
Use this script:
“Would you like to save money and get more care with our membership plan?”
Simple. Powerful. Converts like crazy.
Step 4: Launch Campaigns
Use social proof, scarcity, and urgency
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“Limited spots for our Wellness Club”
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“Join by Friday, get a bonus consult”
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Use QR codes to drive offline-to-online signups
Step 5: Track MRR, ARR, and Churn
BoomCloud™ gives you dashboards so you can see:
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MRR: Monthly Recurring Revenue
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ARR: Annual Recurring Revenue
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Churn: Who’s slipping away
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LTV: Lifetime Value per patient
Real-World Case Study: Dr. Phil & The $100K Club
Practice: CoreSpine Chiropractic, Phoenix AZ
Owner: Dr. Phil (no relation to the TV guy)
Before:
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300 patients/month, high churn
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Revenue looked good on paper, but cash flow was a nightmare
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No predictable income
After BoomCloud™:
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Launched a $89/month membership
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Signed up 105 members in 60 days
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MRR = $9,345
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ARR = $112,140
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68% of members referred at least one friend in 90 days
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Retail sales increased 230% among members
He said:
“This isn’t just a marketing plan. It’s the blueprint for financial freedom.”
Stats That Prove This Works
Membership Model Impact (BoomCloud™ aggregate data):
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MRR increase = 300% within 6 months
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Membership patients = 2–4x annual spend vs non-members
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Referral rate = 60% higher from members
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⏱️ Retention = 3x longer for members vs one-off patients
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Revenue per patient = up to $1,200/year vs $300/year
You can’t out-market churn.
But you can out-strategize it with systems and retention-focused plans.
Cool Chiropractic Marketing Plan Tips
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✏️ Add QR codes to brochures that link directly to your signup page
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Film 60-second “Why I Love the Membership” videos with real patients
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Text campaigns: “Spots for our $69/month plan are filling up fast!”
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⚕️ Use BoomCloud’s analytics to identify at-risk members and follow up
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Run a “Founders Club” promo: first 50 get a discount or swag
FAQs
What’s the difference between a marketing tactic and a chiropractic marketing plan?
A tactic is a one-time move. A plan is a system with long-term strategy, recurring goals, and measurable ROI.
Why are membership patients more valuable?
Because they stick around, refer friends, and spend 2–4x more per year. Loyalty = profit.
How long does it take to launch with BoomCloud™?
You can start within days. Templates, tools, and onboarding support are all included.
Can I use this model if I’m just starting out?
YES. In fact, it’s the best way to stabilize early cash flow and avoid the marketing rat race.
What’s MRR and ARR again?
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MRR: Monthly Recurring Revenue
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ARR: Annual Recurring Revenue
These metrics are your new BFFs—they tell you the real health of your practice.
How do I sign up for BoomCloud™?
Scroll down. I gotchu with all the links.
Final Thought: Want to Grow? Focus on What You Keep, Not Just What You Catch
Here’s the mic-drop moment:
You don’t need more likes. You need members.
You don’t need more random leads. You need recurring revenue.
With BoomCloud™ and a solid chiropractic marketing plan, your practice becomes a financially predictable, freedom-generating machine.
Free Tools & Links to Crush It
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Download the million-dollar membership plan ebook:
https://boomcloud.myclickfunnels.com/million-dollar-book -
Take The Six-Figure Patient Membership Plan Course:
https://www.boomcloudapp.com/six-figure-membership-course -
Schedule a Demo of BoomCloud™:
https://boomcloudapps.com/demo-schedule/ -
Create Your BoomCloud™ Account For FREE:
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
