Chiropractic Marketing Consultant for Scalable Growth

August 18, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

“Why Your Practice Doesn’t Need Another Ad Campaign — You Need a Consultant Who Can Print Money”

Chiropractors are drowning in marketing noise.

Facebook gurus. TikTok “experts.” The guy down the street who swears he can get you 300 patients a month if you just buy his $3,000 ad package.

Here’s the hard truth: More leads won’t fix your practice if you’re bleeding patients out the back door.

You don’t need another cookie-cutter campaign.
You need a chiropractic marketing consultant who can build you a membership-based growth machine — one that locks in patient loyalty and cranks up Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) so every month starts in the black.


STORY: From “One-and-Done” to $240K in Membership Revenue

Meet Dr. Lisa.

Before hiring a chiropractic marketing consultant:

  • All about “new patient specials” and discount promos

  • Zero focus on retention

  • Average patient lifespan? 3 visits

  • No membership program

Then she hired a membership-focused marketing consultant who:

  1. Audited her marketing and patient experience

  2. Built a BoomCloud™ membership plan with pricing tiers and perks

  3. Designed a 12-month marketing calendar tied directly to membership sign-ups

  4. Trained her staff to pitch membership naturally

12 months later:

  • 175 new members

  • MRR: $20,050

  • ARR: $240,600

  • Membership patients spent 3.5x more than her average walk-in

  • Retention rate jumped from 50% → 90%


Leads Are Overrated — Revenue Per Patient Is Everything

Lisa’s big realization?

“My problem wasn’t lead generation… it was patient monetization.”

A chiropractic marketing consultant with the right expertise will:

  • Stop chasing vanity metrics like clicks and impressions

  • Focus on ARPP (Average Revenue Per Patient)

  • Create campaigns that drive long-term patient relationships, not just one-off visits

When that’s paired with a BoomCloud™ membership program, you:

  • Guarantee monthly cash flow with MRR

  • Predict annual revenue with ARR

  • Spend less time on lead gen and more on high-value patient care


WHY MEMBERSHIP-BASED CONSULTING BEATS “LEAD-ONLY” MARKETING

Retention over churn – Keep patients 3–5 years, not 3–5 visits
Predictable income – Every month starts with a baseline MRR
Higher spend per patient – Membership patients invest 2X–4X more
Scalable growth – Grow without relying on ad spend rollercoasters


THE CONSULTANT’S GAME PLAN

A world-class chiropractic marketing consultant will help you:


1️⃣ Craft Your Irresistible Membership Offer

  • Multiple membership tiers for different budgets

  • Perks & bonuses that encourage upsells

  • Pricing for profit, not just volume


2️⃣ Map Out a 12-Month Marketing Calendar

  • Seasonal campaigns tied to membership perks

  • Monthly “enrollment weeks” to create urgency

  • Consistent email, blog, and social content that sells


3️⃣ Master Internal Marketing

  • Train staff to pitch memberships daily

  • In-office signage and handouts promoting your program

  • Celebrate every new member in front of other patients


4️⃣ Run Content-Driven Campaigns

  • Local SEO blogs to capture high-intent traffic

  • Member success videos to create social proof

  • Email automation to nurture patients into members


5️⃣ Measure & Optimize

  • Track MRR, ARR, and ARPP in BoomCloud™

  • Double down on the highest-performing campaigns

  • Tweak offers to improve conversions


CASE STUDY: Consulting + BoomCloud™ = Revenue Transformation

Practice type: Small-town family chiropractic
Before consulting:

  • $0 MRR, all cash flow from daily visits

  • Retention under 55%

  • Inconsistent revenue swings

After 9 months with a chiropractic marketing consultant:

  • 162 active members

  • MRR: $14,580

  • ARR: $174,960

  • ARPP: 3.8x higher than non-members

  • Retention: 88%


HIGH-IMPACT CAMPAIGNS FROM TOP CONSULTANTS

VIP Wellness Club Launch Week – Scarcity + urgency to drive sign-ups
Member Story Videos – Emotional connection = higher conversions
Quarterly Member Perks – Keep members engaged & happy
Referral Leaderboards – Gamify patient referrals
Local Business Perks – Partner with fitness centers, spas, or health food stores


HOW CONSULTING MULTIPLIES REVENUE PER PATIENT

Without consulting:

  • Marketing is random

  • You’re at the mercy of ad costs

  • Revenue is unpredictable

With consulting:

  • Every campaign has a clear ROI goal

  • You know your MRR, ARR, and ARPP numbers

  • You maximize the lifetime value of every patient

BoomCloud™ gives you the tools to track, manage, and grow it — your consultant gives you the strategy to make it happen.


Your Next Steps

If you want a chiropractic marketing consultant who will help you build a membership-driven, recurring revenue powerhouse:

  1. Download the Million-Dollar Membership Plan eBookGet it here

  2. Take The Six-Figure Patient Membership Plan CourseEnroll here

  3. Schedule a Demo of BoomCloud™Book it here

  4. Create Your BoomCloud™ Account for FREEStart here


WRAP-UP: Consulting + Membership = Predictable, Scalable Growth

Chiropractic marketing consultants who know memberships aren’t just giving you ideas — they’re building you a patient loyalty engine.

Stop chasing cold leads. Start building warm, paying members who stay for years and spend 2X–4X more.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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