Chiropractic Internet Marketing: 2X–4X Revenue With Memberships

August 17, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

“Why Most Chiropractic Internet Marketing is Broken (And How Memberships Can Fix It)”

Let’s be real — most chiropractors treat internet marketing like a dartboard in a dark room.

  • Boost a Facebook post.

  • Pray someone clicks it.

  • Maybe they call… maybe they don’t.

It’s inconsistent, expensive, and exhausting.

But here’s the truth: The real money isn’t in getting more random people from the internet.
It’s in turning those clicks into loyal, high-value patients who stick around for years — and that’s exactly what happens when you pair chiropractic internet marketing with a membership program.


STORY: How Dr. Ben Turned $500 in Ads into $174,000 ARR

Dr. Ben ran a small-town chiropractic clinic. He was dumping $1,200/month into Google Ads and Facebook… and getting inconsistent results:

  • Some months 12 new patients.

  • Other months? Crickets.

The real problem? Most of those patients came once and ghosted.

Then Dr. Ben got smart:
He kept running internet ads, but every campaign funneled leads directly into his BoomCloud™ membership plan.

The shift:

  • Landing page offer: “Join our Wellness Membership – One Flat Monthly Fee”

  • Free initial consult + exclusive member perks for sign-ups

  • Email nurture for everyone who clicked but didn’t join

9 months later:

  • 127 new members from ad campaigns

  • Monthly Recurring Revenue (MRR): $14,580

  • Annual Recurring Revenue (ARR): $174,960

  • Membership patients spent 3.2x more than pay-per-visit patients

  • Ads now paid for themselves within 10 days


What Most Chiropractors Get Wrong About Internet Marketing

Dr. Ben’s “aha” moment:

Internet marketing isn’t about just getting leads. It’s about building long-term revenue from every click you pay for.

A membership program turns your marketing from a cost into an asset:

  • Leads become recurring revenue.

  • You don’t have to re-sell patients every visit.

  • You build predictable cash flow instead of playing “new patient roulette.”


WHY MEMBERSHIPS + INTERNET MARKETING WORK SO WELL

When you run chiropractic internet marketing with a membership backend, you:

Increase ROI – One lead = months (or years) of payments.
Boost patient loyalty – Memberships encourage regular visits & full treatment plans.
Grow ARPP (Average Revenue Per Patient) – Members spend 2x–4x more.
Create stability – MRR and ARR give you predictable income.


HOW TO BUILD AN INTERNET MARKETING FUNNEL THAT SELLS MEMBERSHIPS

Here’s the playbook Dr. Ben used (and you can steal):

  1. Lead Magnet / Offer Page

    • Examples: “Free Wellness Assessment” or “Join Our Spinal Health Club”

    • Always present the membership as the next step.

  2. Retargeting Ads

    • Hit website visitors with member testimonials, videos, and limited-time bonuses.

  3. Email Nurture Sequence

    • Send 4–5 emails educating about benefits, showing success stories, and making the membership the obvious choice.

  4. Video Testimonials

    • Post across YouTube, Instagram, TikTok. Short, real, and results-driven.

  5. Membership Enrollment Page

    • Keep it simple. Highlight benefits, price, and “Sign Up Now” button.


CHIROPRACTIC INTERNET MARKETING IDEAS THAT FILL MEMBERSHIPS

Patient Success Story Campaigns – Video or blog posts featuring member wins.

Condition-Specific YouTube Series – “Fix Your Posture in 10 Days” → Membership CTA.

Email-Only Member Deals – Give email subscribers special membership discounts.

Limited-Time Enrollment Bonus – Sign up this week, get a free massage or product.

Educational Blog Posts – SEO-focused content on “back pain treatment [your city]” with membership CTAs.


CASE STUDY: BoomCloud™ x Internet Marketing

Practice type: Family wellness chiropractic clinic
Marketing stack: Google Ads + SEO + BoomCloud™ Membership
Strategy:

  • Ran Google Ads targeting “chiropractor near me” and “family wellness care”

  • Optimized blog posts for local SEO

  • Retargeted visitors with member benefit videos

  • Used BoomCloud™ to automate billing, communication, and tracking

6-month results:

  • Website traffic: +187%

  • MRR: From $4,800 → $15,720

  • ARR: $188,640

  • Membership patients: 3.5x more lifetime value than one-off patients


BOOSTING REVENUE PER PATIENT WITH INTERNET MARKETING

Internet marketing can get you traffic — but if you’re not optimizing revenue per patient, you’re leaving cash on the table.

With BoomCloud™, you can:

  • Track ARPP in real time

  • Create tiered membership levels for upselling

  • Add recurring add-ons (supplements, massage, rehab) ️

  • Send member-only upgrade offers via email & SMS


Your Next Steps

Here’s exactly how to turn your chiropractic internet marketing into a predictable growth engine:

  1. Download the Million-Dollar Membership Plan eBookGrab it here

  2. Take The Six-Figure Patient Membership Plan CourseEnroll here

  3. Schedule a Demo of BoomCloud™Book it here

  4. Create Your BoomCloud™ Account for FREEStart here


WRAP-UP: Don’t Just Get Clicks — Get Members

Chiropractic internet marketing done right isn’t about chasing every lead that clicks your ad. It’s about building a system that attracts, converts, and retains patients… automatically.

When you combine strategic online marketing with a well-structured BoomCloud™ membership program, you:

  • Turn ad spend into a long-term asset

  • Create loyal patients who stay for years

  • Generate predictable MRR & ARR

  • Scale without constantly starting over every month

So… are you going to keep paying for one-off patients? Or are you ready to turn every click into a loyal, paying member?

The internet will bring them in — your membership program will keep them for life.

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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