Why Most Optometry Marketing Companies Play the Wrong Game
Let’s cut the fluff.
Most optometry marketing companies sell you on “more leads” and “bigger ad budgets” like they’re the holy grail of practice growth.
Spoiler alert: They’re not.
Here’s the truth bomb — you don’t have a new patient problem.
You have a revenue per patient problem.
The average practice is a leaky bucket. You pour in new patients at the top, but they drip out the bottom after one or two visits. The fix? Not more ads, but more loyalty.
And nothing locks in loyalty like a killer membership program.
How a Small-Town Practice Beat the Big Chains
Meet VisionPlus Optometry, a three-exam-room practice in a town where national chains were dropping millions on flashy billboards and Facebook ads.
They were stuck:
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Average revenue per patient: $260/year
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Recall rate: 55%
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Marketing spend: $3,000/month
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Cash flow: unpredictable
Then they did something bold—
They partnered with BoomCloud™ to launch a membership program at $29/month.
What members got:
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Annual eye exams
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20% off frames & lenses
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Priority booking
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Free adjustments & cleanings
What the practice got (12 months later):
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MRR: $8,120
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ARR: $97,440
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Recall rate jumped to 88%
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Average revenue per patient: $760/year (almost 3x higher)
They cut ad spend by 40%—and grew faster than ever.
What the Best Optometry Marketing Companies Should Be Pitching You
If your marketing company isn’t talking about memberships, they’re missing your biggest growth lever.
Here’s why:
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Membership patients spend 2–4x more per year.
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Predictable MRR and ARR stabilize cash flow.
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Lower churn means less wasted marketing dollars.
The Membership Money Formula
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Make It Irresistible – Exams, discounts, perks.
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Price It Right – $20–$40/month or annual equivalent.
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Automate Billing & Renewals – BoomCloud™ takes care of it.
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Market to Existing Patients First – Cheapest conversions you’ll ever get.
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Track Metrics Like a CEO – MRR, ARR, ARPP, recall rate.
It’s Not About Traffic, It’s About Lifetime Value
Russell Brunson talks about funnels. Dan Kennedy talks about lifetime value.
Here’s the big “aha” :
Your marketing company’s job isn’t to just fill the funnel—it’s to increase what each patient is worth once they’re inside.
That’s what a membership program does:
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Locks in loyalty
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Reduces price shopping
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Creates recurring, predictable revenue
The Metrics That Matter in Membership-Driven Marketing
If you want to scale like a pro, track these:
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MRR (Monthly Recurring Revenue) = Active Members × Monthly Fee
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ARR (Annual Recurring Revenue) = MRR × 12
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ARPP (Average Revenue Per Patient) = Total Revenue ÷ Patient Count
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Recall Rate = Returning Patients ÷ Total Active Patients
With BoomCloud™, you get a dashboard for all of it—no more guessing.
Why Membership Programs Crush Traditional Marketing ROI
Here’s what most optometry marketing companies won’t tell you:
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Retention Beats Acquisition – Bain & Co. says a 5% retention increase boosts profits 25–95%.
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Marketing Costs Drop – Loyal members require less advertising to keep coming back.
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Cash Flow Becomes Predictable – MRR is like your practice’s financial security blanket.
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Referrals Multiply – Members bring in friends and family—free marketing!
How Marketing Agencies Can Boost Membership Success
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Social media campaigns focused on membership benefits
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Automated email sequences for onboarding & renewals
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Retargeting ads for non-member patients
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Video testimonials from your happiest members
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Monthly performance tracking & reporting
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Loyalty perks announced online to keep buzz high
Case Study: VisionFirst Optometry’s Revenue Makeover
Before BoomCloud™:
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MRR: $0
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ARR: $0
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ARPP: $275/year
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Recall rate: 60%
After BoomCloud™ (Year 1):
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MRR: $6,450
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ARR: $77,400
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ARPP: $710/year
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Recall rate: 89%
Their marketing company didn’t change their ad spend—they changed the offer. Instead of selling just exams, they sold membership value.
FAQs About Optometry Marketing Companies & Memberships
Do I need a marketing company to sell memberships?
Nope. Start with your existing patients—then bring in an agency to scale.
Will memberships hurt my margins?
Not if you price right—patients spend more overall.
What’s the ideal monthly fee?
$20–$40/month works for most practices.
Can my marketing company integrate with BoomCloud™?
Yes. BoomCloud™ is built to play nicely with your campaigns.
Your Marketing Company Should Be Building More Than Funnels
If your optometry marketing companies pitch doesn’t include boosting revenue per patient, they’re leaving you broke and busy.
A membership program:
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Creates loyal patients who return more often
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Doubles or triples your revenue per patient
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Stabilizes cash flow so you can invest in growth
Stop chasing leads. Start building loyalty.
Next Steps:
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Download the million-dollar membership plan ebook – Click Here
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Take The Six-Figure Patient Membership Plan Course – Click Here
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Schedule a Demo of BoomCloud™ – Click Here
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Create Your BoomCloud™ Account For FREE – Click Here
