Wanna Know the Secret to Selling More Glasses? Stop Selling Glasses.
Yep, I said it. If you’re still trying to “sell glasses,” you’re playing the wrong game.
Your competition isn’t the practice down the street — it’s Amazon, Warby Parker, and the click-happy customers who can order specs at midnight in their jammies.
So here’s the deal:
To win, you need to stop selling products and start selling value, experience, and loyalty.
And I’m going to show you exactly how to sell glasses in a way that makes you more revenue, more often — using a strategy built on:
-
Recurring revenue
-
Smart bundling
-
Human psychology
-
And the magic of BoomCloud™
Let’s get into it.
How One Practice Sold 2.5X More Glasses Without Adding New Patients
Dr. Troy Williams was stuck.
His optical had beautiful designer frames… but only a trickle of sales.
He’d hear the same thing:
“I’ll just take my Rx, thanks.”
Sound familiar?
Then he created the VisionPerks Membership Program:
-
$39/month
-
2 exams/year
-
$150 annual frame credit
-
25% off lens upgrades
-
Free blue light filter for second pair
He positioned it as a “Smart Eyewear Plan” instead of insurance.
In 90 days:
-
356 patients joined
-
$13,884 in Monthly Recurring Revenue (MRR)
-
Annual Recurring Revenue (ARR): $166,608
-
Optical sales up 2.5X
-
Second-pair purchases skyrocketed
Now that’s how you sell glasses.
Glasses Are Emotional — So Stop Selling Like a Robot
People don’t buy eyewear because they need 20/20 vision.
They buy because:
-
They want to look
-
They want to feel smart for saving money
-
They want to trust someone who actually gives a damn about their eyes
Selling glasses isn’t about the frame.
It’s about helping people make a great choice — then making it easy to say “yes.”
And when you wrap that into a membership plan that delivers perks, style, and VIP vibes? Boom — you just created loyalty-based revenue.
Here’s How to Sell Glasses Without Feeling Salesy (and Still Make Bank)
STEP 1: Build a Membership Plan That Incentivizes Eyewear Sales
Use BoomCloud™ to create a plan that your patients can’t resist.
Example: Style & Sight Club
-
$39/month
-
2 exams/year
-
$150 frame credit
-
30% off second pair
-
Free lens cleaner kits quarterly
-
10% off dry eye services (extra value!)
BoomCloud™ tracks all perks, handles payments, sends automated reminders, and gives you MRR + ARR dashboards.
Now you’re selling glasses without ever “pitching.”
STEP 2: Sell the Membership, Not the Frame
Don’t just push the price of the frame.
Say:
“Most of our patients join the Style & Sight Club — it gets you a $150 frame credit today, plus discounts on lenses and future pairs.”
Now it’s not about if they’ll buy glasses. It’s about how much value they want.
This mindset:
-
Increases average order size
-
Reduces price objections
-
Boosts recurring revenue
-
Builds long-term retention
STEP 3: Train Your Staff to Be Style Guides, Not Salespeople
Your opticians aren’t pushing products — they’re curators of confidence.
Use language like:
-
“This style brings out your eyes.”
-
“As a member, you get free blue light filters — want to add those today?”
-
“You’ve already got your frame credit — let’s help you maximize it.”
Pro Tip: Add scripts + roleplay using real objections. Train them to handle price shoppers like pros.
STEP 4: Offer Online Shopping With In-Store Perks
Hybrid is the new normal.
Create a mini eCommerce store and link it to your membership program. Offer:
-
Virtual try-on
-
Free shipping for members
-
Home try-on kits
-
In-store frame fittings with stylist appointments
BoomCloud™ makes it seamless to offer exclusive member pricing online AND in the office.
WHY MEMBERSHIP PATIENTS BUY MORE GLASSES — EVERY TIME
Let’s run some numbers:
Patient Type | Avg. Glasses Spend | Second Pair Rate | Annual Value |
---|---|---|---|
Non-Member | $180–$250 | 12% | ~$200 |
Membership Patient | $450–$850 | 47% | $600–$950 |
Now multiply that by 400–500 patients a year…
That’s the difference between “just covering costs” and crushing your optical goals.
The Boutique Optical That Hit $225K ARR in Under a Year
Dr. Karen Leone runs a sleek one-lane practice in Seattle.
She launched a membership plan — $45/month — that included:
-
$175 annual frame credit
-
25% off second pair
-
Free lens care kits
-
Invitations to quarterly styling events
-
Exclusive online offers
With BoomCloud™, she automated billing, email reminders, and upsells.
Result:
-
417 members
-
$18,765 MRR
-
$225,180 ARR
-
Optical sales doubled
-
Retention rate jumped to 73%
She now refers to her optical as “Netflix with better returns.”
FUN + PROFITABLE TACTICS TO SELL MORE GLASSES
“Second Pair Weekend”
-
Members get 40% off second pair
-
Drive urgency
-
Add gift bags with accessories
“Glasses Subscription Box”
-
New frame every year
-
Lens upgrade every 6 months
-
Surprise styling accessory
“Care Club” for Accessories
-
Lens cleaner bundles
-
Cloths + hard case upgrades
-
Ships quarterly to members
“Frame Fitting Party”
-
Partner with local stylist
-
Serve drinks + do fittings
-
Members shop early access lines
Referral Bonuses
-
Member brings a friend = $25 credit each
-
Easy to track via BoomCloud™
IF YOU WANT TO SELL MORE GLASSES, STOP BEING BASIC
-
❌ Don’t just “show frames” and hope
-
✅ Build a membership program around value and perks
-
Use BoomCloud™ to automate and track your recurring revenue
-
Focus on style, benefits, confidence — not just price
-
Use data (MRR, ARR, second pair rate) to scale like a boss
Glasses Aren’t a Commodity — But You Need to Sell Like They Are
If you want to learn how to sell glasses in a way that builds loyalty, predictability, and profitability…
Then here’s your power move:
Sell a lifestyle.
Sell an experience.
Sell a membership.
Let BoomCloud™ be the engine that powers it.
Ready to turn every frame into a financial win? Head to BoomCloudApps.com and build your optical on recurring revenue, style, and damn good service.
Need me to optimize this post for 100/100 in Rank Math SEO? Just say the word, and we’ll take this from fire to .