Stop Collecting Optometry Books Like Pokémon Cards
Let’s get real:
You probably have a stack of optometry books somewhere—a “greatest hits” of anatomy, optics, dry eye, and billing nightmares.
But here’s the truth bomb:
No book on your “optometry book list” ever taught you how to double revenue, create raving fans, or put your practice on autopilot.
Ready for a book list that’ll make you laugh, grow, and actually profit? Let’s go.
The Optometry Book List (With an Irreverent Twist)
1. Clinical Optics by Elkington, Frank, & Greaney
Classic. You’ll look smart if it’s on your shelf. Does it help you keep patients coming back? Not really.
2. The Wills Eye Manual
Bible for every new grad. Teaches you how to diagnose, not how to build recurring revenue.
3. The Million-Dollar Membership Plan
By Jordon Comstock (Yes, the BoomCloud™ guy!)
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Not a dry textbook.
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Not about “what is an eye?”
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This one shows how to create a membership program, grow MRR (monthly recurring revenue), and make patients love your practice like it’s a Disney annual pass.
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Spoiler: You can download it here for free.
4. Clinical Procedures in Primary Eye Care by David B. Elliott
Good for the “how to.” Not so much for the “how to scale.”
5. Optometry: Science, Techniques and Clinical Management
Thick, impressive… but have you ever met a loyal patient because you quoted this book?
The Real “Book” Missing From Every Optometry Book List
Let’s get honest.
If you want to be more than a “one-and-done” doc—if you want a tribe of loyal patients who happily pay monthly for your care—you need more than anatomy, you need strategy.
The most profitable ODs in 2025 aren’t the ones who read the most books.
They’re the ones who use modern tools like BoomCloud™ to scale with a vision membership program.
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Members pay monthly.
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Members spend 2–4X more than non-members.
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Practices with strong MRR/ARR (annual recurring revenue) weather insurance changes, economic slumps, and Google review bombs.
Story: Dr. Sarah’s Book Stack and the One Book That Changed Everything
Dr. Sarah had the full “optometry book list” from school and every CE course.
She could cite chapter and verse on visual pathways—but every month, her practice lived and died by insurance payments and the “hope marketing” of Facebook ads.
She took a chance and grabbed the Million-Dollar Membership Plan ebook from BoomCloud™.
She launched a $29/month vision club with free exams, member discounts, and family plans.
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In 12 months: 210 members
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MRR: $6,090/month
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ARR: $73,080/year
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Members spent 3.7X more annually than “normal” patients
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She slept better, stopped dreading Mondays, and her patients actually thanked her for making care affordable
The Ah-Ha Moment No Textbook Ever Gave You
Here’s what Dr. Sarah realized (thank you, Russell Brunson):
“My problem isn’t getting more patients. It’s keeping them. And the secret isn’t another procedure book—it’s building a membership model so valuable people never want to leave.”
Suddenly, all those dusty books had new meaning.
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Clinical knowledge is table stakes.
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Membership is the revenue game changer.
The Data You Won’t Find in a Textbook (But Should!)
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Membership patients spend 2X–4X more per year
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Practices with MRR/ARR grow 30–60% faster
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Members are 5X more likely to refer friends & family
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Retention rates skyrocket (and practice valuations go up)
(Source: BoomCloud™ stats)
Your 2025 Optometry Book List for Revenue, Loyalty, & Sanity
1. The Million-Dollar Membership Plan – Jordon Comstock
2. Six-Figure Patient Membership Course
Free course for ODs ready to scale.
3. BoomCloud™ Blog & Case Studies
Real stories, not theory. See how ODs just like you are adding $100k+ recurring revenue and retiring insurance headaches.
See case studies.
4. Clinical Optics, Wills Eye, and Your Go-To Clinical Guides
Still important—just not enough.
5. Your Own Membership Dashboard
Not a book, but the most valuable “reading” you’ll do every month. Track your MRR, ARR, revenue per patient, and see your success compound.
Cool Ideas (Bullet List Time!)
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Run a “Members-Only” newsletter with vision tips and surprise perks
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Start a book club (yes, really!) with your staff—read a new marketing or business book every month
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Feature member success stories in your waiting room and online
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Automate new member signups with BoomCloud™ widgets
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Use your dashboard to share real stats with your team (team buy-in = better retention)
Ready to Add “Profit” to Your Book List?
Stop reading theory. Start stacking recurring revenue:
The Book List That Pays You Back
You can memorize every textbook in the “optometry book list,”
but if you never learn how to keep patients, grow recurring revenue, and build loyalty—you’re always hustling.
Make this the year you put your name on a different list:
The list of ODs who built real freedom, real revenue, and real impact.
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Ready to level up? Add “membership mastery” to your optometry book list today—and start making every chapter of your practice more profitable.
