Thinking About Buying an Optometry Practice? Don’t… Until You Read This
So you’re thinking about buying an optometry practice.
You’ve stalked the listings, calculated EBITDA like a Wall Street shark , and maybe even walked through a few offices, smiling awkwardly while someone explains how they “still use paper charts.”
Cool.
But before you drop 6 to 7 figures on a business that might come with ghost patients and 1998 pricing… ask yourself:
“How will I grow this thing — without burning out or becoming a slave to insurance reimbursements?”
Spoiler alert: The smartest optometrists aren’t just buying practices. They’re flipping them into subscription-based revenue machines using BoomCloud™.
Let’s show you how.
From Stressed Buyer to Subscription Boss
Meet Dr. Andy Morales.
In 2022, he bought a 35-year-old optometry practice in Nevada. Solid patient base, okay equipment, and an owner ready to golf full-time. He thought, “This will be easy.”
Yeah, right.
After the glow wore off, Andy hit the wall hard:
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Insurance reimbursements down 12% YoY
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Patients vanished after one visit
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Overhead slapped him like a cold fish
But Andy had an epiphany. He didn’t need more patients. He needed more revenue per patient.
That’s when he launched a BoomCloud™ membership plan.
And everything changed.
Subscriptions Aren’t Just for Netflix Anymore
Let’s talk numbers — because numbers don’t lie.
Before BoomCloud™:
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2,300 active patients
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$230K net profit/year
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Average patient spent ~$300/year
After BoomCloud™ (18 months later):
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750 membership patients
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$37,500 MRR
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$450,000 ARR
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Membership patients spent 3.4X more
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62% increase in treatment plan acceptance
Dr. Andy turned a traditional brick-and-mortar into a subscription-based, patient-powered business. No VSP. No BS. Just results.
BUYING AN OPTOMETRY PRACTICE: THE “REAL” CHECKLIST ✅
Forget what brokers tell you. Here’s what actually matters when evaluating a practice:
Revenue Isn’t Just Volume, It’s Value:
Ask:
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What’s the revenue per patient?
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How many patients are on a membership or loyalty program?
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What % of revenue is recurring?
Red Flags to Watch:
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❌ Over 80% insurance dependence
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❌ High patient attrition post-exam
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❌ No patient reactivation system
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❌ Zero cash-pay options
Bonus Green Flags:
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BoomCloud™ or another membership system in place
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Strong email/text reactivation campaigns
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High conversion on lens upgrades, dry eye services, etc.
Build a Membership Plan That Powers Your Practice
Whether you’re buying an old-school practice or launching a cold-start, here’s how to build a patient-funded recurring revenue stream with BoomCloud™:
5-Step Membership Launch Plan:
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Define your ideal patient (Vision Wellness? Dry Eye Warriors?)
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Create tiered membership offers ($25-$60/month)
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Bundle services: exams, discounts, treatments, VIP perks
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Launch to existing patient base with urgency
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Track your MRR + ARR and optimize like a SaaS CEO
SAMPLE MEMBERSHIP PLAN (STEAL THIS):
The “Clarity Club” Membership
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$35/month
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2 exams/year
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20% off frames/lenses
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$99 dry eye therapy add-on
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Priority scheduling + text concierge
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Annual retinal photo included
Patients love simplicity.
You’ll love predictable cash flow.
WHY MEMBERSHIP PATIENTS SPEND 2X–4X MORE
Here’s what BoomCloud™ data shows across optometry practices:
| Category | Non-Members | Members |
|---|---|---|
| Annual Patient Spend | $280–$350 | $800–$1,200+ |
| Visit Frequency | Every 18–24 months | Every 4–6 months |
| Treatment Plan Uptake | ~35% | 70%+ |
| Lifetime Value (LTV) | ~$1,000 | $3,500–$5,000 |
Why? Because members:
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Trust you more
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Come in more often
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Say YES to treatment
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See you as their go-to eye care expert
That’s patient loyalty on steroids.
The $500K Recurring Revenue Turnaround
Let’s go deeper with Dr. Jasmine Patel in North Carolina.
She bought a fading practice in a tiny town with:
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1 optician
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1 front desk person
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0 digital anything
She went hard:
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Upgraded tech
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Kicked insurance to the curb
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Launched a BoomCloud™ plan: Vision+ Club
One year later:
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602 active members
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$28,500 MRR
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$342,000 ARR
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Cut marketing spend by 45%
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82% retention rate (read: patients stick like glue)
Dr. Patel didn’t “scale” by grinding. She scaled by creating high-leverage recurring income.
BoomCloud™ made her the only doc in town with a real business model. Now she owns the market.
WHY MEMBERSHIPS > DISCOUNTS, BUNDLES, AND COUPONS
Let’s break it down:
Why Discounts Suck:
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Devalue your brand
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Train patients to wait for deals
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Attract price shoppers
Why Memberships Win:
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Build loyalty, not price sensitivity
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Generate MRR (Monthly Recurring Revenue)
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Elevate patient experience with VIP vibes
This is the SaaS model applied to healthcare. And it works.
BOOMCLOUD™ = THE ULTIMATE REVENUE GROWTH PLATFORM
Features That Make It a No-Brainer:
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Stripe-powered monthly billing
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Automated emails + text onboarding
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Real-time MRR/ARR dashboards
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️ Custom branding & plan design
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HIPAA-compliant & patient-friendly
Pro Tip: Use BoomCloud™ to turn post-exam patients into long-term members with one click.
BUY SMART, BUILD SMARTER
✅ Buying an optometry practice? Good.
✅ Launching a membership plan to grow it? Smart.
✅ Using BoomCloud™ to automate recurring cash flow? Savage.
Whether you’re buying or building from scratch, the fastest path to optometric freedom is revenue per patient — not volume.
Stop chasing PPOs.
Start owning your income.
NEXT STEPS:
Head to BoomCloudApps.com
Book a demo or sign up
Launch your first membership offer this month
Watch your MRR grow and your stress shrink
