Want to Open an Optometry Practice? Here’s Where AND How to Make it Rain
So you’re staring down the big decision: Where’s the best place to open an optometry practice? Let’s get one thing straight — the location is critical, but you know what’s even more important? The model you run it with. Because the harsh truth is: most new practices fail not from lack of patients, but from weak recurring revenue.
Enter the hero of our story: membership plans. And no, not that dusty punch card system from the ’90s. I’m talking about a sleek, modern, scalable subscription-based model that builds predictable revenue and rock-solid patient loyalty.
The Million-Dollar Question — Location + Model = Success
Alright, let’s break it down Dan Kennedy-style:
You’re probably asking:
“Where should I open my optometry practice?”
Solid question. Let’s nerd out with data real quick:
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⚕️ 85% of Americans need vision correction (Vision Council of America)
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️️ The most underserved cities? Mid-sized, fast-growing suburban hubs with aging populations (Think Boise, Des Moines, Raleigh, and shockingly, parts of Nevada and New Mexico).
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Yet over 65% of optometrists open in oversaturated urban areas. Translation? You’re fighting over the same pie instead of baking your own.
But here’s the twist…
Even if you pick a decent spot, your income will cap unless you crack the code on revenue per patient. That’s where most docs mess up. They focus on new patient volume and forget that retention and lifetime value is the real game.
“Wait… I Can Have MRR in Healthcare?”
Yes, you can — and you should.
Imagine this: Instead of hoping they come back every 18 months, your patients pay you every single month, like Netflix for eyes ️.
That’s what BoomCloud™ helps optometrists do — build, launch, and scale custom membership plans that increase monthly recurring revenue (MRR) while helping more people afford care.
Here’s how it works:
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Patients join your Vision Care Club — monthly/quarterly fee includes exams, discounts, and perks.
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You generate MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue) — just like SaaS companies.
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Patients stick around. Forever. Literally.
Membership patients spend 2X to 4X more than pay-per-visit patients. That’s not a guess — that’s real-world BoomCloud™ data.
How One Practice Scaled with BoomCloud™
Let’s talk about Dr. Lisa Nguyen from Colorado Springs.
She opened her practice in a suburb just outside the city — growing population, low OD competition, decent insurance mix. But she didn’t stop there.
She launched a BoomCloud™ membership plan within 60 days.
Stats 12 months later:
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465 active members
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$32,000 MRR
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$384,000 ARR (on autopilot)
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Membership patients spent 3.2X more on lenses, upgrades, dry eye treatment
“I thought I needed more new patients. What I really needed was more value per patient,” she said.
Boom. Mic drop.
What You Need to Build Your Own Revenue Machine
Alright, ready to turn your optometry practice into a lean, mean recurring revenue machine?
Here’s your checklist:
Best Places to Open an Optometry Practice:
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️ Suburban cities with rapid population growth but limited eye care providers
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Use Google Trends to check interest in “eye exams” and “optometrist” in target zip codes
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High birthrate + aging population = long-term patient base
How to Launch Your Membership Plan:
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Visit BoomCloudApps.com
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Build a simple, transparent monthly or annual plan ($25–$50/month is the sweet spot)
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Include exams, discounts on lenses, dry eye treatments, even cosmetic services
Key Metrics to Watch:
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✅ MRR (Monthly Recurring Revenue)
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✅ ARR (Annual Recurring Revenue)
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✅ Churn Rate (How many cancel — goal: under 5%)
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✅ Patient Lifetime Value (grow this, not just patient count)
Why Membership = Ultimate Growth Lever
Let’s be real for a sec.
Your time is limited. Your chair time is maxed. Hiring is hard. Scaling by brute force is dumb.
But scaling your average revenue per patient? That’s genius.
Membership plans unlock that door.
Membership ROI by the Numbers:
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Patients spend 2x–4x more
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Fewer insurance headaches
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️ Increased treatment plan acceptance
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More referrals (people LOVE sharing their ‘VIP eye plan’)
✅ Best places to open? Think underserved, fast-growing suburban cities
✅ Best model? Membership all day — MRR, ARR, and higher per-patient revenue
✅ Best tool? BoomCloud™ — turn eye exams into passive income
✅ Best advice? Don’t chase volume. Optimize value.
Be the Netflix of Eye Care
Stop thinking like a traditional optometrist. Start thinking like a modern business owner.
Your goal isn’t just to open a practice — it’s to build a patient-funded engine that runs 24/7.
That’s what the best are doing.
With tools like BoomCloud™, the right location, and a smart membership strategy, you won’t just survive — you’ll thrive.
Want to Learn More?
Check out:
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BoomCloudApps.com to start your plan today
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Vision Monday’s Industry Reports for trends
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Google Trends to spy search volume in your dream city
If you’re ready to build a practice that prints predictable profit — you know where to go.
